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How to Integrate Content Syndication Into Your Marketing Strategy

BeingOptimist

Content syndication is one of the best ways to drive growth in the digital marketplace. B2B (business-to-business) companies use the strategy to achieve various goals, such as broadening their audience. When content is syndicated, it’s distributed across different sites. Reach the Right People. Resonate With the Audience.

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Yahoo News Syndication: Attribution Links Not SEO-Friendly

Adam Sherk

In looking at syndicated content on Yahoo News, most of the syndicated articles do not include attribution links (each news source likely has to request or provide them), but among those that do exist there is a problem. Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

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Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

Not surprisingly, social media gets the most attention with 80% of respondents indicating they plan to do more with it in 2010. Greg Jarboe and Lee Odden are at the forefront of evangelizing the importance of SEO in public relations and in teaching how to actually implement integrated efforts.

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We Interrupt This Lifecast: Syndication Overload (Part 2)

Firebelly

This week, however, I want to talk about those who aggregate content from all over the web and syndicate it through their Twitter streams. Its okay to supplement your Twitter activity with some syndicated content, but like I said in Part 1 , its important to not overdo it and run the risk of becoming a robot. What do you think?

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How to Triple Your Audience and Lead Generation With Content Syndication

Writtent Blog

A relatively little-known option for your marketing strategy is to syndicate content , which carries many of the benefits of guest posting without the attached labor. What is Syndication? The concept of syndication isn’t unique to web content marketing. There are serious pros and cons to the decision to syndicate content.

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Syndication Best Practices: Reduce the Risk of Being Outranked for.

Adam Sherk

However from an SEO perspective there is a downside, as syndication creates duplicate content issues. Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original.

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We Interrupt This Lifecast: Syndication Overload (Part 1)

Firebelly

Social technologies make syndication and aggregation simple. Syndicating all of your tweets into your Facebook status updates is inconsiderate. Note: The biggest offenders Ive noticed seem to be those who like to consider themselves "social media savvy" and think they need to be everyone at once always.