Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious. The ROI of many Enterprise 2.0 For other technologies, the ROI is a bit tougher to quantify. In short, collaboration and adoption need to go up and down, not just side to side.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. link] [link] Alecia Dantico RT @jaybaer: Social Media and Email – What's Your Integration Strategy?

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

JULY 20, 2010

In doing so, we’ve learned that findings resulting from search and social data mining are incredibly handy for informing creative and content, improving relevance and impact. Pre-Strategy, Defining Content Demand So how do you figure out what content consumers want? Easy – you listen!

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. You’ll be able to easier understand how these events drive social success using Swix.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

MARCH 4, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search How to Match 10 Key Success Metrics to Your Blogging Strategy (..)

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer. That would be two strategies, not one.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

JULY 6, 2010

Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms. Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

MAY 13, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Man: …… your awesome. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

AUGUST 19, 2010

The 3 Amigos: Email, Blogging, Social Sharing [link] (RT @jaybaer) [link] Kyle McGrath RT @jaybaer: The 3 Amigos: Email, Blogging, Social Sharing [link] [link] Harald Nick RT @jaybaer The 3 Amigos: Email, Blogging, Social Sharing [link] via @TDefren [link] annienoll I think this strategy could be helpful to Ottawa.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Can those results be tied back directly to sales, and therefore ROI? Social Media is optional It doesn’t matter what the demographics of your customers are.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. “The women of JaneNation have to see value in their participation, and that requires that we have a different strategy than just trying to make a quick buck,&# says Lisa. How’s that for eating your own dog food?

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

JUNE 24, 2010

Your social media strategy should do this too. is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. That’s just a brochure in 140 characters.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

MARCH 10, 2010

link] Vishal Joshi RT @SMBConsultant: Staggering Social Media Insights »The Best of Twitter 20 eBook »Very Generous @jaybaer »[link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 116

Social Media eBook Strategy Social CRM 116

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers. Good stuff.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MARCH 3, 2010

If you are interested we formalised this approach as an overarching digital marketing strategy when we set up our agency in the UK. Although not an agency, I think as someone with a markteting practice, I agree it is very important to stay alert to the changing climate in communications and provide depth to our strategies.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Keyhole.co

JULY 9, 2023

Onboard influencers and track each influencer’s ROI to the overall campaign and other KPIs. It has made evaluating the ROI of different campaigns and tactics much easier. Pros Provides in-depth analytics and performance tracking to measure the effectiveness of social media campaigns and optimize future strategies.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

SEPTEMBER 20, 2010

Are there differences between B2B and B2C in social media? But those differences are at the tactics layer, not the strategy layer. Creating and calibrating a social media strategy for any company should follow the same process. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. A post on a social media blog that actually has less to do with social media than in reinforcing what successful companies have already been doing for years and years. utilize whether they have an existing social media strategy or not. Jay, I'm impressed!

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

JUNE 7, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. link] [link] Loren Sanders RT @CharlieCurve: I like @jaybaer's balanced review of @Zappos new book Delivering Happiness. Im Jay Baer.

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

JUNE 3, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. Im Jay Baer.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

AUGUST 11, 2010

ryanzuk Applauding your move Jay … one great benefit of mingling the virtual and reality aspects of a communications career (social media strategy etc) is the flexibility you've built up and are now exercising. We'll look forward to seeing you guys at nearby Oliver Winery for Tunes on the Terrace this Fall. Im Jay Baer.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

JULY 5, 2010

Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Thomas for five days.

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

MARCH 23, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. That would be a fun discussion, right? Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

APRIL 13, 2010

Tons of applicability for social networking. A friend is coming to town to knock out some social media strategy for a mutual client. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Here’s my blurb: Do you have a Facebook strategy? Each of these strategies requires different tactics, resources and success metrics. My session is on October 12. There are five main approaches to using Facebook for businesses.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

SEPTEMBER 7, 2010

More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers The 3 Amigos: Email, Blogging, Social Sharing Convince and Convert Recommends From Twitter to Blog – #FollowFriday Vol. If he’ll be near you, check it out.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. applications like Facebook, Twitter, Skype, etc.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

JULY 27, 2010

Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. Indra Gardiner covered social media law in a way that I cannot. Mike Cassidy made me (and a lot of other people) think differently about the intersection of social media strategy , and business objectives.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

JULY 26, 2010

Then came social networks that were great places to deliver and share messages – but not really that great for telling your story. Unlike your blog, which is on an island, the Pitch is mobile and travels around to all the places you need it to – email, social networks, search engines, etc., Im Jay Baer.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

AUGUST 24, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. 1 goes to @makeawish 4 every vote/tweet [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social CRM 111

Social CRM Consultant MySpace Social Media 111