Small Business Mavericks

JULY 31, 2012

You’ve likely heard that a DIY social media campaign is free. Sure, it’s free to sign up for a social media account. Whether you sign up at Facebook, Twitter, Pinterest, or one of thousands of social media websites online, it doesn’t cost you anything – most of the time.

Social Media 98

Social Media ROI Cost Course 98

Small Business Mavericks

OCTOBER 7, 2015

If you need proof that social media continues to improve, just look at the two recent updates from Twitter. Social Media is a Huge Driver of Engagement. Of course, one shouldn’t use social media for business simply because it’s continuous improvement mode. It seems to be working.

Social Media 70

Social Media LinkedIn Statistics Social Networking 70

Small Business Mavericks

OCTOBER 7, 2015

If you need proof that social media continues to improve, just look at the two recent updates from Twitter. Social Media is a Huge Driver of Engagement. Of course, one shouldn’t use social media for business simply because it’s continuous improvement mode. It seems to be working.

Social Media 70

Social Media LinkedIn Statistics Social Networking 70

Small Business Mavericks

APRIL 15, 2011

In social media , provide value over the long term and you’ll find yourself winning friends, fans, and customers. Why are the search engines and social media sites so full of spam. It could just as well be “The Surest Way To Earn Fans.&# Truly, that’s what the goal is – to earn your fans.

Case Study 156

Case Study Press Release Small Business Adwords 156

Small Business Mavericks

FEBRUARY 21, 2013

Whether you are a big business executive, middle manager, or a small business owner, you’d be hard pressed to succeed at SEO (or any Internet marketing) without the use of analytics. Many social media marketers are stuck on measuring Likes, tweets, and shares, but is that what you really should be measuring?

Analytics 93

Analytics SEO ROI Small Business 93

Small Business Mavericks

APRIL 17, 2011

A media company. We’ve talked about social media so much that I think you know how I feel about that. Whatever it is, if you are a media company, then you’re a power to reckon with. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks?

Company 142

Company Wiki Case Study Press Release 142

Small Business Mavericks

MAY 21, 2011

Small business owners all over the world are ga-ga over Facebook, and particularly Facebook Likes. That’s a lot of Likes by small business standards. If only 100 of those people ever return a second time, you’ve got a pretty small pool of potential customers. But what’s the big deal?

ROI 186

ROI Small Business Newsletter Cost 186

Small Business Mavericks

APRIL 16, 2011

» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.&# Improve SEO – A lot of people are using social media to improve their SEO , but I think a lot of them are getting it wrong.

Small Business 177

Small Business ROI Social Media Case Study 177

Small Business Mavericks

APRIL 18, 2013

They aren’t fully committed – Are you committed to the SEO, social media, or other marketing program your firm recommended? They don’t review their keyword lists – If you don’t review your keyword lists, you’ll end up targeting keywords that won’t help your business.

Marketing 105

Marketing Consultant Small Business ROI 105

Small Business Mavericks

NOVEMBER 17, 2014

And Search Engine Journal’s Albert Costill just took a look at how black hat social media can hurt your business. Along with some great observations, these 6 warning signs were mentioned: paying people to be active on your social media content with likes, comments, subscribes, or clicks. How is this any good?

Journal 122

Journal ROI Engineering Social Media 122

Small Business Mavericks

MAY 13, 2011

Once you’ve got your list, start a link building campaign for those keywords (write articles, guest blog posts, and use social media to promote them). That will increase your traffic, and if your web pages are converting that traffic, then you’ll see an increase in ROI.

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How To ROI Campaign Analytics 168

Small Business Mavericks

DECEMBER 5, 2013

Social Media - The first alternative is social media. Step up your social media marketing and you will likely see more traffic to your website. The downside is, you have to pay for it, but if you get a reasonable ROI from your efforts, it is certainly worth it.

Google 98

Google Journal ROI Analytics 98

Small Business Mavericks

NOVEMBER 16, 2012

As the owner of a popular business blog focused on Internet marketing topics such as search engine optimization and social media , I get a LOT of these requests, and they are now on the rise – to the tune of multiple requests via e-mail each day.

Policies 105

Policies ROI Google Cost 105

Small Business Mavericks

JANUARY 9, 2013

SEO and social media marketing strategies. Judging ROI. If you want to buy and sell websites online, then you need to work the following knowledge into your basic game plan from the beginning: Viable exit strategies. Valuation variables. Website revenue models. The difference between profit and revenue.

Real Estate 93

Real Estate Energy ROI SEO 93

Small Business Mavericks

DECEMBER 23, 2015

Social Media – This is an easy one. Everyone wants to join Facebook and LinkedIn to become a business professional with social influence. You can have a social media presence, but that doesn’t in and of itself translate into influence. However, you can measure your ROI.

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Influencer SEO Forums ROI 70

Small Business Mavericks

JULY 6, 2011

And if you want to connect with others who are strictly business, then LinkedIn is the place to go. Not necessarily in the general public, but in the business community worldwide. I’m not a bit surprised that, in terms of ROI, business professionals find LinkedIn to be their most important social network.

Social Networking 177

Social Networking LinkedIn ROI Report 177

Small Business Mavericks

APRIL 3, 2012

The bane of any marketing consultant is the question about proving social media’s ROI. An easy answer is to compare social media with newspaper advertising. If you’re business owner, I suggest you check out an infographic that has appeared on Pinterest. Are you an ROI small business manager?

ROI 111

ROI Social Media Small Business Reputation 111

Small Business Mavericks

AUGUST 19, 2015

But should you measure ROI by channel? Some marketing channels include: Social media. For instance, social media channels could include: Twitter. But make no mistake, if you aren’t measuring ROI by the channel, then you may not have an accurate picture of your true ROI. That’s good.

ROI 70

ROI Metrics Campaign Advertising 70

Small Business Mavericks

JULY 9, 2012

As a marketer, and as a social media consultant, I get a little defensive whenever someone says anything negative about my profession. But Shel Israel recently had a thoughtful post on marketing and social media at Forbes. Who measures the ROI of their wardrobe? One thing he said in particular threw me for a loop.

Social Media 98

Social Media Marketing ROI Consultant 98

Small Business Mavericks

FEBRUARY 7, 2014

Here are three metrics I suggest paying closer attention to: Total Reach – This includes traffic from all sources and can even be broken down into social media reach for each of your social media accounts. Finally, your ROI is directly related to your KPIs. Online marketing is changing.

Metrics 101

Metrics Knowledge Base ROI Google 101

Small Business Mavericks

AUGUST 12, 2015

In the early days of the Internet, if you wanted to market your business online, you had just a few options: Write articles. There was no podcasting, video marketing, social media, or PPC advertising. The splintering of the content marketing ecosystem has led to more opportunities for companies doing business online.

Content 70

Content Directory Marketing Forums 70