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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 101
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A look back: Examining the shifts in the COVID-19 conversation

Sprout Social

We noticed a 7% decrease in positive sentiment surrounding “end the lockdown” conversations once states began to relax their guidelines and the usage of the hashtag #StayHome increased by 21%. — YouTube (@YouTube) May 5, 2020. From January to mid-May, the conversation around retail generated over 6.1

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

YouTube: In 2022, YouTube received content-level brand safety accreditation from the Media Rating Council for the second year in a row. The retailer used TikTok to highlight its partnership with basketball star Candace Parker. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis.

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Top B2B Brands on Social Media

Social Media Strategies Summit

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. PRIORITY PLATFORM: Facebook and YouTube, with multichannel distribution. TAKEAWAY: Prioritize video.

B2B 150
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Social commerce: How it works and why you should care in 2021

Sprout Social

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. Others aren’t far behind, with both Youtube and TikTok exploring “shop now” buttons. The best social commerce platforms to use in 2021. The Tiny Tassel.

Retail 136
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15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. Key Stats: Over 2.1 billion global active users. 210 million US viewers. 140 million US users.

Platform 115
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How To Use Competitive Benchmarking To Boost Your Social Media Marketing Strategy

Keyhole.co

If you compare a year-old brand in clothing retail to that of Gap, which has been around for decades, your competitive benchmarking will fall short. With Keyhole, you can track profiles from top social media platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube. Are they well-respected in the industry?