Hootsuite

OCTOBER 19, 2021

If you’re managing social accounts on Facebook, Instagram, or both, you can likely benefit from the management dashboard that is Facebook Business Suite. Let’s look at how Facebook Business Suite can help your business and when you might need to add other tools into the mix. What is Facebook Business Suite?

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Facebook HootSuite Marketing Comparison 132

Sprout Social

OCTOBER 5, 2023

Tools like Creator Studio for Facebook and Instagram can help. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is the difference between Facebook and Instagram Creator Studio?

Instagram 107

Instagram Facebook Marketing Features 107

Social Media Strategies Summit

NOVEMBER 18, 2020

If you’re able to expand awareness, tell your brand’s story in a compelling way, or foster customer loyalty beyond one-time purchases, you can consider yourself a “social success.”. You can use their unique voices and styles to tell compelling brand stories. Image via Instagram. Invest in Social Media Ads. What’s more?

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ROI Social Media UGC Discount 246

Social Media Strategies Summit

APRIL 22, 2019

The year began with a post from Mark Zuckerberg announcing the biggest algorithm update Facebook had ever seen. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. The Year of Stories.

Trends 142

Trends Social Media Instagram Influencer 142

Hootsuite

FEBRUARY 23, 2023

We’ve all seen carousel ads in our social feeds. Known for their swipeable format, carousel ads are most often seen on Instagram and Facebook in Feeds and Stories. But there are certain ways to use carousel ads to encourage even more interaction, increase engagement, and showcase your brand’s offerings.

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Examples HootSuite Class Discount 103

Ignite Social Media

DECEMBER 14, 2020

Some things might still surprise us (like the FTC lawsuit against Facebook that was issued last week), but there are some things in the social space that we can plan for based on key trends we saw unveil themselves this past year. 2021 Facebook Changes and Predictions. — New Ad Limits. Social Media Stories Everywhere.

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Social Media Influencer Instagram API 203

Hootsuite

FEBRUARY 20, 2024

We’ve got the resources to help you get the most out of every post (that rhyme was by design), on Instagram, Facebook, TikTok, Linkedin, and beyond. View this post on Instagram A post shared by Contemporary Art Gallery (@cagvancouver) Take this “We’re Hiring” announcement, for example. 1 Social Media Tool Create.

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Template Templates Social Media Diagrams 106

Social Media Strategies Summit

JUNE 3, 2021

Panelist Anna Vacchi Hill , Senior Public Information Officer and Social Media Manager at the City of San Diego, developed the city’s first social media policy and has been consistently growing its audience on Instagram. She suggests joining the Government Social Media Group on Facebook. City of San Diego tries out Instagram Reels.

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Engagement Communities Video Tourism 149

Hootsuite

APRIL 13, 2020

According to a recent survey , nearly half of all digital ad dollars are spent on video. . But as platforms release new video ad formats and update old ones, it can be hard to keep up. Facebook video specs. Optimizing video content for Facebook is tricky, mainly because of the many different ways it delivers video to its users.

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Video Social Media Resources YouTube 144

Hootsuite

JUNE 7, 2022

That’s where an Instagram campaign comes in. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. If your Instagram strategy is a slow and steady marathon, campaigns are like sprints. Bonus: Get the Instagram advertising cheat sheet for 2022. 9 types of Instagram campaigns.

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Campaign Instagram HootSuite UGC 145

Jon Loomer

JULY 23, 2019

Facebook’s library of guides and resources is vast, yet these references can be a bit intimidating to navigate. After I put together A Short Reference of Facebook One-Sheeter Guides , I realized there were some advertisers who could use some help in navigating Facebook’s reference resources in general.

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Curation List Automotive Real Estate 167

Hootsuite

AUGUST 2, 2022

Read on for our curated research on the ideal character counts for social media posts (not to be confused with character limits) and other types of content on: Facebook. The ideal Facebook post length. Every Facebook ad needs three types of content: a Headline, Ad Text, and a Link Description. No words wasted here.

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Platform Social Media Hashtag HootSuite 139

Social Media Strategies Summit

FEBRUARY 27, 2020

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. Platforms to watch: Instagram Stories, TikTok. Source: Facebook Groups. 2 Growth of private communities and tight-knit tribes.

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Trends Social Media Instagram Platform 182

Ignite Social Media

JANUARY 15, 2020

When I think of the difference between Facebook Stories and Instagram Stories, there are numerous similarities between the two. (No But why do most people use Instagram Stories over Facebook Stories? Are people even using Facebook Stories? Are they really that different?

Instagram 149

Instagram Facebook Hashtag Company 149

Later

MAY 29, 2020

A flurry of new features is coming to Instagram in 2020, including Facebook Shops, IGTV Ads, Instagram Live shopping, and so much more! Plus, Instagram is finally letting creators earn money from the content they share on IGTV — a longtime requested feature from Instagram’s creator community.

Features 109

Features Instagram Badge Influencer 109

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook.

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B2B Social Media Brands Hubspot 150

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Facebook video statistics.

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Statistics Social Media Video Marketing 142

Sprout Social

NOVEMBER 18, 2020

Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach. This also includes your social media ad videos as well. We’ve got you covered with our always up-to-date guide to social media video specs and video ad sizes.

Social Media 109

Social Media Video Strategy Tips 109

Social Media Strategies Summit

FEBRUARY 18, 2021

Whether it is Instagram shops or Facebook Marketplace, social commerce will continue to grow in 2021. With features like Instagram shops and Facebook Marketplace, things have become even simpler. Here’s an example: Image via Instagram. You can also use these to sell your products by adding a CTA and link to it.

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Trends Social Media Authentication Instagram 193

Hootsuite

JULY 29, 2020

Keep informed with this rundown of Instagram’s latest updates. From new ad formats to Instagram Shop upgrades, Instagram is constantly introducing new features for marketers. Stay in the know so you get ahead of Instagram trends and give your marketing that extra edge. July 2020 Instagram updates.

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Instagram Badge Feed Feedly 145

Ignite Social Media

AUGUST 2, 2022

There’s even talk that TikTok will pass Instagram this year as the number two social media site. You now have the opportunity to showcase a different side of your brand on TikTok in comparison to how your brand is portrayed on Instagram or LinkedIn. Everywhere you go, Instagram, Facebook, YouTube, TikTok — everything is vertical.

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Strategy Marketing Banking Influencer 175

Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. It’s the opposite of evergreen content—your audience won’t be able to view it later, except if it can be manually saved to your profile, like Instagram Stories Highlights.

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Strategy Content How To Marketing 117

Social Media Strategies Summit

MARCH 28, 2019

As reach continues to decline on both Facebook and Instagram, distribution efforts should be focused on top performing channels. Don’t waste time and resources broadcasting your message across all social platforms. If available to you, link to your Story via the ‘ Swipe Up ’ feature. Engage your internal advocates.

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Strategy Content Marketing Influencer 188

Hootsuite

SEPTEMBER 21, 2020

Organizations are often run by small teams and volunteers, with resources and budgets stretched thin. And with organic reach plummeting in favour of ad dollars, social media can sometimes seem like a lost cause. Fortunately, there are several tools and resources available for nonprofits on social media. Guess who’s back?

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Social Media Tips Guidelines Hashtag 145

Hootsuite

APRIL 21, 2021

Looking for ways to boost your professional Instagram skills? Online courses are a great way to stay up-to-date on Instagram’s ever-changing updates and best practices. Instagram marketing courses for beginners. Instagram for Business by Facebook Blueprint. Taught by: Facebook. Cost: Free.

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Course Training Skills Instagram 131

agora pulse

FEBRUARY 2, 2021

Bonus Materials: FREE Instagram Strategy Guide. Need to have a picture-perfect Instagram strategy? When Instagram first launched in 2010, I was a social media manager for a finance brand. Instagram is now one of the top social media platforms with over 1 billion+ monthly active users and 25 million business profiles.

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Instagram Strategy Guidelines How To 144

Social Media Strategies Summit

JULY 28, 2021

If you become a valuable resource for your followers, you can gradually convert them from social leads to loyal customers and even brand advocates. Essentially, it should be a valuable resource that is not available freely on the web. Social Media Ads. Ads are one of the best ways of generating leads from social media.

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Social Media Discount Influencer B2B 264

Hootsuite

MAY 3, 2023

Optimize your Facebook page Consider your real estate Facebook page a hub for online business. Not only is Facebook a good channel to promote your latest listings and open houses, but when it’s optimized for search, your Facebook business page can be an efficient way to generate more leads.

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Real Estate Tips How To Hashtag 93

Sprout Social

FEBRUARY 6, 2023

Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet. You can also create personalized experiences by running retargeting ads to convert past visitors or abandoned carts.

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Features Social Media Curation Geotagging 101

Hootsuite

JUNE 6, 2023

Let’s make your job at [insert company name here] a little easier: this blog post contains over 200 templates for Instagram , so you don’t have to start your content from scratch. Scroll on to find templates for Instagram posts, carousels, Stories, Reels, contests, internal reports and more. It’s seriously easy.

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Template Templates Instagram HootSuite 89

Hootsuite

SEPTEMBER 23, 2022

Part of the reason why Meta changed its name from Facebook was to better represent the multiple products under its umbrella. Meta has several core products including Facebook, Instagram, Messenger, and WhatsApp. Just take a look at the number of people on each platform : Facebook: 2.9 Instagram: 1.4

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Platform How To Statistics Instagram 97

Hootsuite

APRIL 8, 2021

More than one billion people use Instagram every month, and roughly 90% of them follow at least one business. In just over 10 years Instagram has grown from a photo-sharing app to a hub of business activity. It can be a lot to keep track of though, especially if running an Instagram business account is only one aspect of your job.

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Instagram How To HootSuite Hashtag 145

Hootsuite

AUGUST 5, 2020

Good news: Instagram recently introduced IGTV ads. But in May 2020, Instagram announced that they would begin to offer an ads program to select creators. But in May 2020, Instagram announced that they would begin to offer an ads program to select creators. Everything you need to know about IGTV ads.

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Brands Instagram Meeting Authentication 144

Buffer Social

AUGUST 23, 2023

Realistically, it is a challenge to manage multiple platforms well with the limited resources of a small business. When you’re managing everything from strategy to sales, adding a dozen social media accounts into the mix is just not sustainable. To dig into that, first ask yourself: where is your target audience?

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Small Business Activities Platform Social Media 77

Hootsuite

APRIL 19, 2021

Creator Studio is a dashboard for brands and content creators using Instagram and Facebook. Creator Studio is Facebook’s free dashboard that social media marketers and content creators can use to manage Facebook Pages and Instagram accounts. Facebook Creator Studio features. Source: Facebook.

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Instagram HootSuite Facebook How To 140

Hootsuite

OCTOBER 29, 2019

It doesn’t help that information about official dimensions and image sizes are harder to find than a civil discussion on politics on Facebook. Instagram image sizes. Facebook image sizes. The free resource includes recommended photo dimensions for every type of image on every major network. Instagram image sizes.

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Social Media Tumblr Resources Instagram 112

Later

MAY 29, 2020

A flurry of new features is coming to Instagram in 2020, including Facebook Shops, IGTV Ads, Instagram Live shopping, and so much more! Plus, Instagram is finally letting creators earn money from the content they share on IGTV — a longtime requested feature from Instagram’s creator community.

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Features Instagram Badge Influencer 82