Firebelly
APRIL 2, 2018
It’s important that brands appreciate these differences, play to their advantages, and rather than settling on a favorite defender, use both to contour a successful marketing strategy. ?? It’s important to lean into the metrics, seek out the research, and leverage your budget to reach, engage, and convert your target audience.
Firebelly
MAY 1, 2012
This all comes down to research and planning. You need to have all your ducks in a row before you can grow your community, including: a library of quality images and a solid rationale-based strategy on what imagery you will publish, why, when, how and who it will appeal. Publishing Approach. It’s About Results.
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Firebelly
FEBRUARY 23, 2012
Test and build strategy. Most organizations are fearful of social media because they haven’t spent the necessary time to build social into their overall strategy. Remember that strategy is supreme and social media is only the tool to help deliver it. If you do not have training within your organization… start there.
Firebelly
FEBRUARY 11, 2011
Depending on which method(s) you use to build your strategy (or lack thereof) to participate at any level with social media, there are various steps you take to achieve your objective. Whether you consciously decide to take action upon these steps is up to you, but they should occur within the tactical phase of your strategy.
Firebelly
NOVEMBER 28, 2011
As consumers log on, ready to spend, make sure you company or client’s deal is top of mind with these strategies. By Joe Ciarallo In anticipation of Cyber Monday, the biggest online shopping day of the year, it is crucial to prepare a communication strategy that will reach people through the noise of Thanksgiving weekend marketing.
Firebelly
APRIL 18, 2011
It opens up endless opportunities for market and competitor research, content inspiration and, obviously, network building. There are others and, of course, these are mix-and-match based on your brand strategy. By Ann Smarty Social media search — the ability to tap into thousands of real-time updates — has long been a hot topic.
Firebelly
FEBRUARY 24, 2010
19% of the 2009 Fortune 500 is podcasting, a three percent increase over the 2008 study 31% are incorporating online video into their blog sites, a 10% increase over 2008 A full copy of the 17 page report can be downloaded on the Center for Marketing Research at the University of Massachusetts Dartmouth website.
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