Pixlee

DECEMBER 22, 2021

Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. Syndicating reviews across retailer websites where your product is sold. Showcasing user-generated content (UGC) from real customers across your most impactful marketing channels . Sharing case studies from clients.

UGC 52

UGC Marketing Mobile Review 52

Pixlee

DECEMBER 15, 2021

More User-Generated Content (UGC). User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. Trends to Watch in 2022.

Social Media 52

Social Media UGC Marketing Influencer 52

Pixlee

AUGUST 3, 2020

Morphe seamlessly integrates its customer reviews with UGC with TurnTo and Pixlee. Not only have Shopify shares risen by a staggering 159% in 2020, but growing partnerships with major brands, now forced to rethink retailing as trends change, have proven to be exceptionally beneficial for both parties. .

Retail 87

Retail Discount UGC Buy 87

Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . 9 out of 10 customers say they would choose a retailer that helps them save time and effort over another option. Convenience in Social Shopping.

Social Media 52

Social Media Video Content UGC 52

Keyhole.co

MARCH 7, 2023

Sephora is a beauty retailer that uses reels on their Instagram account to showcase new makeup and skincare products, tutorials, and behind-the-scenes glimpses of their stores and events. Brands like GoPro extensively use UGC to promote their product. This increases engagement and helps build trust and credibility with your audience.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Pixlee

MAY 2, 2019

For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. From a brand building perspective, Instagram acts as a hub for market research, an advertising platform, a source for new advertising content, and a medium to personally connect with customers and fans simultaneously.

Retail 68

Retail Authentication UGC Case Study 68

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Welcome To The Video Generation By Jason Katz. ” Click To Tweet. .”

Video 131

Video Retail Influencer YouTube 131

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing.

Social Media 67

Social Media SMS UGC Marketing 67

Pixlee

APRIL 2, 2019

Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers. Brands can then leverage this UGC in marketing campaigns, product galleries, and throughout social media. Kimpton Hotels showcases pet friendly accommodations through UGC.

Strategy 59

Strategy UGC Hotels Marketing 59

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

UGC 60

UGC Content Instagram Hashtag 60

Pixlee

JUNE 24, 2020

We now live in a world where FOMO (fear of missing out) has taken over retail. Researching influencers before choosing one to work with can save brands a lot of time. A marketing report from SocialPubli.com showed that 93% of marketers are using influencer marketing. Find the Right Influencer & Platform.

Collaboration 98

Collaboration Influencer Campaign UGC 98

Pixlee

SEPTEMBER 5, 2017

Take abandoned cart emails to the next level with one of the most effective tools for increasing conversion and brand engagement: user-generated content (UGC.). UGC has proven to be a vital asset in the online shopping experience and incorporating it into your email campaigns will delight your customers and lead to increased revenue.

UGC 40

UGC Content Education Campaign 40

Hootsuite

JULY 4, 2022

Do your research by signing up for a personal TikTok account and lurking around to see who’s using the platform and how. of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. Is my audience on the platform? TikTok isn’t just for consumer brands, either: 13.9%

Questions 104

Questions Banking Insurance HootSuite 104

Pixlee

FEBRUARY 1, 2019

Research suggests that for stronger brands, rewarding both parties works better. Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. You can offer cash rewards for advocates who promote your brand to their peers.

Discount 41

Discount UGC How To Apparel 41

Sprout Social

JULY 6, 2020

It’s hard for wineries to push through the systems to get to you, but if you ask for the wines, retailers will listen! Similarly, Red Bay Coffee joined the call for major retailers to pledge 15% of their shelf space to black-owned businesses: View this post on Instagram. Spread the word. Like the wine? A post shared by Robin + Andre?a

Strategy 145

Strategy Social Media Organization Education 145

Pixlee

OCTOBER 27, 2016

Essentially, user-generated content (UGC) is content that is produced by the consumer and describes their experience with a brand. UGC fulfills this need and sparks an interest in potential customers. Consumers are 97 percent more likely to buy from a retailer after they’ve interacted with user generated content advertising.

UGC 40

UGC Content Statistics Hotels 40

Later

MAY 6, 2020

Just like Instagram, a bit of hashtag research can go a long way to getting more eyes on your posts. So the retail brand partnered with TikTok’s biggest star, Charli D’Amelio , to create sponsored content that drove new eyes to their brand page. Tip #9 to Get Followers on TikTok: Repost TikTok as UGC. Take for example Aerie.

How To 86

How To UGC Hashtag Trends 86

Social Media Strategies Summit

AUGUST 11, 2022

That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. Image source. million members today.

Examples 227

Examples Communities Brands Forums 227

Ignite Social Media

JANUARY 22, 2020

A home goods store may post a photo of a pup lying happily on their sofa, while a fashion retailer can advertise their line of active wear on a model running alongside her furry friend. A little research and extra care go a long way here. A fashion retailer showing how to style a trendy piece? That’s a lot of untapped potential!

Types 177

Types Delicious UGC Bazaarvoice 177

Sprout Social

OCTOBER 19, 2016

User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest. They’re a great way to get your followers to engage and also get some UGC. Ask for shares: Don’t just stop at having one person enter. Photo Contests. Build The Buzz.

Social Media 40

Social Media How To Directory UGC 40

Sprout Social

OCTOBER 13, 2021

And they’re taking heed: Research conducted by the Harris Poll on behalf of Sprout Social found that 73% of businesses are currently selling on social media platforms, and another 79% plan to within the next three years. Shoppable UGC. Aerie, the apparel retail giant, is one of them. Ready to get your fitness on—at home?

Buy 139

Buy Brands Apparel Content 139

Hootsuite

DECEMBER 6, 2021

It gets people talking on and off social media about what your brand is doing and can increase overall brand awareness of both web and brick and mortar retail. Plus, your followers will love to see it — UGC serves as social proof, showing your followers and first-time account visitors that your brand is loved by the community.

Instagram 145

Instagram How To Hashtag HootSuite 145

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research. Standing out in a sea of organic and paid Facebook content is tough.

Strategy 100

Strategy Brands Facebook How To 100

Sprout Social

JUNE 12, 2023

Time and again, customer experience research has shown that superior CX can drive high retention, Customer Lifetime Value (CLTV), revenue and growth for your business. For example, let’s say a retail business sets a goal to reduce customer support response times. And that’s not all.

Strategy 133

Strategy How To Metrics Loyalty 133

Hootsuite

OCTOBER 13, 2022

Perform user research. You’ve done your research and gathered as much information as possible, now it’s time for the fun stuff. You should create empathy maps after user research and testing. Colleen and her partner work for themselves; while they have research skills, they lack time. Build your customer journey map.

Template 95

Template Templates Comparison Survey 95

Hootsuite

MARCH 2, 2023

But you have to do your research first. The online clothing retailer, Dorothy Perkins, discovered this the hard way after deciding to use the hashtag #LoveDP. How to protect your brand on social media Brand safety may be one of the biggest challenges for brands online, largely due to the UGC nature of social media.

Social Media 97

Social Media Brands HootSuite Policies 97

Convince & Convert

MAY 6, 2016

Mother’s Day is considered the third biggest retail holiday of the year, exceeded only by back-to-school and winter holidays, yet many brands still don’t see how huge the opportunity is, especially when it comes to kicking promotions up a notch for that last-minute rush. highlight to tweet). Courtesy of: The Shelf. Target Mobile Shoppers.

UGC 60

UGC Retail Influencer Price 60

Hootsuite

SEPTEMBER 24, 2019

A little preliminary research can help you figure out who you can best reach using Instagram. Regrams and UGC: User-generated content is by nature authentic and compelling. Retail: Tuesday, Thursday, and Friday, 12 p.m. Non-retail e-commerce: Thursday, 4 or 9 p.m. Define your audience. Food and beverage: Friday, 12 p.m.

Instagram 112

Instagram Tips Marketing Hashtag 112

Convince & Convert

DECEMBER 14, 2015

But it’s not just influencers: Everyday people are just as into the platform and are creating user-generated content (UGC) around the products they buy. Customers who view or engage with a piece of UGC featuring the brand’s products are more likely to purchase an item. Courtesy of: The Shelf.

Influencer 60

Influencer Social Media UGC Curation 60

Later

JULY 17, 2020

According to TechCrunch , the number of Product Pins has more than doubled in the last year, with traffic to retailer sites increasing by 230%. . TIP: If you’re unsure what search terms are trending, use Pinterest’s keyword research tool for inspiration! .

Brands 73

Brands How To SEO UGC 73

Sprout Social

JANUARY 30, 2019

Research your audience. Excluding major retailers like Amazon and Bath & Body Works, take a look at who’s popping up in your space both organically and via ads. Happy to announce one of our newest retailers, The Crunchy Bean! Making assumptions is a dangerous game for marketers. This means they’re a great candidate to track.

Social Media 112

Social Media Strategy Marketing How To 112

Sprout Social

MARCH 27, 2023

Share user-generated content (UGC) About 39% of consumers want brands to post real customer demos or testimonials, according to 2022 Index data. By reposting UGC, you fulfill your audience’s expectations, while saving your own team time and creative resources. So, tapping into UGC is a win-win-win.

Campaign 130

Campaign Social Media UGC Metrics 130

Pixlee

DECEMBER 30, 2020

Throughout my time at Yakima, we’ve really been able to capitalize on the user-generated content (UGC) features from Pixlee. A large part of our social strategy is leveraging UGC for our social media, as well as featuring partner and customer photos on some parts of our website. Consider: Do they fit your brand values?

Features 52

Features Brands Influencer Travel 52

agora pulse

NOVEMBER 25, 2020

Example of UGC and SEO writing. Additionally, its business insights are so helpful for retailers. Take the time to research the most powerful hashtags in your sector. So, instantly Sephora has its product in front of almost 2 million additional users. User-generated content is another great way to boost your SEO rankings.

SEO 190

SEO Social Media Reddit Hashtag 190

Sprout Social

OCTOBER 17, 2016

Implements UGC through its #DogsofWeWork contest and other campaigns to expand its reach and connect with customers. Since its main demographic is women between the ages 18-29, companies in the fashion, retail, DIY and other visually-driven industries have seen great success. Encourages fans to create UGC through its sponsored filters.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

agora pulse

FEBRUARY 10, 2021

The online clothing retailer has nailed its brand voice and applies it uniquely across the various social channels. On Facebook , they’re all about UGC ( user-generated content ), sharing funny fan tweets, popular memes, and Instagram posts. Check out this great UGC example from Boohoo. Decide on your customer support channel.

Organization 207

Organization Social Media UGC How To 207

Later

DECEMBER 13, 2019

According to influencer research by Fohr , the average caption length has more than doubled since 2016, and those with longer captions got the most engagement! . If a branded AR filter is in your sights for 2020, you’ll need to do a little bit of research, says Angela. . Want to learn more about Instagram Shopping?

Instagram 75

Instagram Strategy Collaboration Influencer 75