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What is Social CRM and How to Make It Work for You

Oktopost

Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. There’s a wealth of additional information on your customers out there, voluntarily offered up on social media. Social CRM: What Is It?

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Are Social Media Monitoring Tools Really Expensive?

agora pulse

With so many tools out there, you’ve got to chose between the must-have and the wouldn’t it be nice kind. So what about social media monitoring tools? What does a social media monitoring tool really do for you? Other tools, like Mention , focus on the monitoring part alone. All the way up!

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? JB : Will these tools ever truly benefit the small business?

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Eight Tips for Scaling Social Customer Support

Dave Fleet

Where those things aren’t the case, though, responding to concerns publicly accomplishes two things: Allows anyone watching to see your company being responsive to an issue (improves your reputation). The one:many nature of the Internet means that other people with that same issue can see the solution (scales your response).

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The Nominees for Bees Awards 2011

Mindjumpers

Best Reputation Management. Best Use of Alternative Tools. Best Social CRM. Best Marketing Within Social Games. Best Social Media Marketing Theory. Best Use of Analytic Tools. Best Relationship With Blogs. Best Crisis Management. Best Engagement With Customers. Best Media Press Room. Best Innovation.

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The Best in Social Media: Bees Awards Winners 2011

Mindjumpers

Best Reputation Management: Prime (Sweden). Best Use of Alternative Tools (Nominees): 180 LA (US): Best Social CRM: LBi London (UK). Best Marketing Within Social Games (Nominees): Grape (Russia). Best Social Media Marketing Theory (Nominees): Francois Gossieaux (US). Best Use of Analytic Tools: Dell (US).

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Social Media Is CRM

Social Media Network Marketing

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.