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How to edge out your competition with market research

Sprout Social

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

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Social media SWOT analysis: what it is and how to do it

Sprout Social

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.” Why do a SWOT analysis on social media?

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Top 5 YouTube Monitoring Tools You Can’t Miss In 2024

Keyhole.co

Keyword research: Uncover the search volume for specific keywords and find content ideas that people are already looking for. Quintly Quintly is a cutting-edge social media analytics platform that provides valuable insights specifically for YouTube. Daily ideas: Stay inspired with prompts for new video content.

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Our Dangerous Addiction to Social Media Case Studies

Convince & Convert

The two most important words in social media should be “so what?” ” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. Point Less.

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Does My Business Need to be on Twitter?

yMarketingMatters

As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” , I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. Here’s more great reading on this: Twitter Research By Dan Zarrella of Hubspot [Charts].

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The complete guide to create your employee advocacy content strategy

Sprout Social

According to Sprout’s research, brands report not having enough content as one of their greatest employee advocacy challenges. To fuel your employee advocacy program and build your content repository, make sure your content checks all the essential boxes: Educational resources. Social media posts. Data reports.

Strategy 132
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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Organizations have used it for developing programs, marketing efforts, research, and education. Here are ten social media tools that can aid you with crowdsourcing: Twitter It is already being used for many crowdsourcing efforts. It also allows you to share your bookmarks on other social networking sites.