Jeff Esposito
JULY 11, 2011
This is post is part of the Institutionalizing Social Media series. One of the biggest and more oft-debated questions in the social space is how much time a company should devote to its social media efforts. The answer to this question lies on your business goals for social media and what want to get out of it.
Jeff Esposito
MARCH 28, 2011
Yelp, like that ex of yours, is a great resource for information on local businesses, showing restaurants’ hours and menu offerings, publishing user reviews of everything from beauty salons to churches, and listing great local events around Boston. Twitter is also a great recommendation engine, though not necessarily what it was designed for.
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Jeff Esposito
AUGUST 14, 2011
If you want to get a reaction from a public relations or social media pro, ask them about influence. The Klout Score uses data from Twitter, Facebook, LinkedIn, and Foursquare in order to. TweetLevel, also launched in 2009, is a Twitter measurement tool created by Edelman. score, I am a “Twitter Superstar.”
Jeff Esposito
FEBRUARY 6, 2013
We all know that Facebook and Twitter are the cat’s meow when it comes to social networks. The truth is that social media is constantly evolving and there are new networks that emerge that may be a great opportunity for your small business to get involved with. Below are five that you should give a quick look to.
Jeff Esposito
MARCH 30, 2011
Jeff Esposito asked me to write a guest post here on the topic of social media measurement. The following post is not about social media measurement. A classic case of the cobbler’s son, who has no shoes, since I work in social media. Just write. Guest posters are cool, too. About Liza Sperling.
Jeff Esposito
MARCH 22, 2013
What seemed like an easy week turned into a whirlwind, aside from a mid-March snowstorm, I had the chance to speak on a panel about social media customer support with Jim Storer, Carissa O’Brien and Rosalind Morville for the NECCF. The State of the News Media in 2013 – very interesting read for anyone in the PR or media space.
Jeff Esposito
MARCH 25, 2015
I met the man behind this blog, Jeff Esposito, on Twitter. When Jeff wasn’t officially the award-winning social media pro he is today. NewsSpark is the social content hub where creators publish original content through their favorite mediums. The social content hub. This is a guest post from Chris Ehrlich.
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