Hootsuite

APRIL 25, 2024

If you’re tagged in any user-generated content (UGC) , use it to your advantage and repost it (with credit, of course). You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. Want to learn more about the what, how, and why of content curation? 1 Social Media Tool Create.

Curation 89

Curation Social Media Management Tools Social Media 89

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. And the most prominent of all is UGC. Let’s check out the companies leveraging UGC. It includes an analysis of context, sentiment, and the overall customer experience.

Social Media 52

Social Media UGC Content Loyalty 52

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media B2B Sentiment How To 62

Pixlee

SEPTEMBER 22, 2021

Whether it’s a new product announcement or a piece of user-generated content (UGC), analytics help you see what type of content and what medium resonates best with your audience. UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Whether it’s a new product announcement or a piece of user-generated content (UGC), analytics help you see what type of content and what medium resonates best with your audience. UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles.

Data 52

Data Social Media UGC Sentiment 52

Keyhole.co

SEPTEMBER 12, 2023

Scheduling and Publishing Tools Have trouble scheduling your posts in advance? Besides analytics, social listening, and collaboration, the platform’s intuitive scheduling and publishing feature is a user favorite. You can easily publish content in real-time or schedule them for later. month, $20/month, and $36.55/month.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Hootsuite

JULY 6, 2022

And to crowdsource sentiment on your brand. Any follower who likes your products enough to post a photo of it is easy user-generated content (UGC). UGC is a persuasive form of free advertising. Encourage people to post and tag your products in photos, then make the most of any UGC that comes your way.

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Instagram HootSuite UGC Influencer 118

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

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Examples Brands Sentiment Reputation 59

Pixlee

JANUARY 18, 2022

Embrace User-Generated Content (UGC) Marketing. UGC is media created by your fans and customers, and is 50% more trusted and 35% more memorable than brand content. Pixlee allows brands to source, permission, curate, and publish UGC from social media and direct uploads to your site.

Brands 52

Brands UGC How To Apparel 52

Sprout Social

JANUARY 19, 2022

Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. There’s nothing wrong with creating product launch posts on the fly or day-of using user generated content (UGC). Take a look at the calendar view of scheduled posts in Sprout’s publishing tool.

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Products Social Media FAQ Sentiment 133

Hootsuite

MAY 1, 2023

Ad-hoc posting: Even the best-laid content plans are rarely perfect, so ad-hoc posting allows you to respond quickly to trends and publish timely content when necessary. Approval: Reviewing and approving all content before it is published. The details of how posts are created, reviewed, and published. HIPAA in healthcare ).

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Template Templates Social Media Tips 136

Sprout Social

OCTOBER 12, 2020

User-generated content (UGC) about your brand or industry is some of the most authentic awareness content you can get. With tools like Sprout, you can monitor mentions and tags to identify UGC that are worth Retweeting/Regramming, giving your followers some social love and converting customers into loyal fans.

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Content Metrics UGC Conversation 142

Hootsuite

MAY 18, 2023

Tap into user-generated content (UGC) A great way to get more eyes on your short-form content is to tap into user-generated content (UGC). By leveraging UGC, you build trust with potential customers as they can see the real-life experiences of people who have used your products or services.

Video 113

Video HootSuite How To UGC 113

Talkwalker SM

APRIL 26, 2016

For example, on February 14, National Donor Day, a dramatic spike in organ donor-related conversation was measured in both volume and positive sentiment, as noted by the green line in the graph. This insight drove HRSA to develop #MadePossibleMonday, a user-generated content (UGC) series designed to spread awareness about organ donation.

UGC 60

UGC Sentiment Exercises Issues 60

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. Publish authoritative articles and whitepapers written by the company’s leaders.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

APRIL 21, 2020

Sentiment analysis , a subset of listening, digs into the positive, negative and neutral emotions surrounding your brand, campaigns and more. Every major social network has options to reshare content someone else has published. With these insights, your brand can identify ways to contribute value to conversations.

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How To Social Media Management Metrics Team 123

Keyhole.co

NOVEMBER 10, 2023

Run sentiment analysis , dig into the reviews and see where you can improve. McDonald’s gets earned media coverage quite often through well-known news portals and publishers. This generated a massive stream of UGCs, with fans going to the extent of getting burrito tattoos, and even skydiving.

Metrics 59

Metrics Analysis Comparison Price 59

Sprout Social

JUNE 16, 2016

Built for visual storytelling, Instagram is a creative powerhouse with over 400 million individuals and brands publishing 80 million photos and videos a day. Brands that are thriving on Instagram have a well thought out publishing cadence. Curate Your Feed. Customize Your Toolbox.

Instagram 40

Instagram Tips UGC Hashtag 40

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. By keeping track of brand mentions, you can do better brand sentiment analysis, easily collect valuable feedback, and step in before conversations get heated. Track your social sentiment Okay, so you know people are talking about you. The good news?

Reputation 108

Reputation Strategy Brands HootSuite 108

Hootsuite

MAY 16, 2023

It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sentiment analysis is the contextual review of brand mentions. Hootsuite has you covered.

Reputation 109

Reputation Social Media HootSuite Sentiment 109

Oktopost

JUNE 28, 2023

So, whether you’re feeling stuck or just want to keep the momentum going, here are the best strategies for social media publishing that drive engagement and kickstart conversions. Jump to Section Be ‘the Active One’ Be ‘the Funny One’ Be ‘the Smart One’ Be ‘the Chatty One’ Be ’the Sentimental One’ What to Choose?

Social Media 62

Social Media Engagement Strategy B2B 62

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Oktopost

AUGUST 10, 2023

In other words, if you’re looking to generate more leads on a limited capacity and budget, then social media publishing is the ideal focus for your team’s efforts and the best way to maximize ROI. Sentiment Analysis Did you know you can generate key insights into your brand’s reputation, strengths, and weaknesses from social media?

Social Media 62

Social Media UGC B2B Sentiment 62

Hootsuite

MAY 9, 2023

When you own a channel, you decide what you publish and how you share it with the world. It also includes any blogs and articles, white papers, or case studies you publish. This form of content distribution is created and published by a third party. Sponsored content or paid UGC. Social media channels.

Tips 100

Tips Content HootSuite UGC 100

Hootsuite

JULY 17, 2023

Brandwatch Brandwatch is a tool for conducting market research and measuring brand sentiment. Source Best for: Enterprise-level brands looking for a solution to measure engagement and brand sentiment. Best for: Midsize or large companies that want to monitor and analyze conversations and consumer sentiment outside of social media.

Social Media 72

Social Media Tools HootSuite Price 72

Keyhole.co

NOVEMBER 19, 2020

Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in. supports all the major social media such as Facebook, Instagram, YouTube, LinkedIn and Twitter, and makes their sentiment analysis available in multiple languages. Pros: Intuitive user experience.

Tools 98

Tools Social Media Sentiment Price 98

Sprout Social

NOVEMBER 16, 2021

For example, fashion retailer River Island has over 160 active tags they apply to content to track more qualitative insights like consumers’ preferences for UGC content versus official brand photography. Thanks to emerging functionality across social platforms, everything from video to UGC can turn into a conversion opportunity.

Social Media 139

Social Media UGC Analysis Conversation 139

Hootsuite

MARCH 2, 2023

Brand safety risks Advertising next to inappropriate or offensive content In programmatic advertising, advertisers buy ad placements through distribution platforms, rather than individual publishers. In this example, the advertiser could have avoided this placement by adding names of unsuitable publishers to their keyword blocklist.

Social Media 98

Social Media Brands HootSuite Policies 98

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. By building campaigns around UGC, brands give audiences the authentic testimony they need to commit to a purchase. You know what I’m talking about.

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Campaign Social Media Collaboration Apple 133

Oktopost

MAY 16, 2023

Yes, it’s created by individuals, but it’s approved and published under the brand’s name, rather than an individual creator. Here are some more of the most compelling benefits to giving employee-generated content a prominent position in your social publishing strategy. Generally, one of the core benefits of EGC is authenticity.

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Strategy Content UGC B2B 62

Oktopost

MAY 2, 2023

Social media monitoring is great for keeping an eye out for those times when you need to be reactive, such as a negative shift in sentiment. What to publish, and when? From curating strong UGC (user-generated content) to identifying key areas for thought leadership, it’s the best place to gather ideas and resources.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Sprout Social

SEPTEMBER 2, 2021

Also, consistently publishing coupon codes, offers, and discounts is fair game for encouraging impulse buys. More advanced listening features in Sprout can also help retailers monitor their brand sentiment and mentions to ensure healthy, positive growth in engagement over time. Run influencer marketing and UGC campaigns.

Retail 96

Retail Social Media UGC How To 96

Keyhole.co

FEBRUARY 28, 2024

Use Keyhole’s social listening and sentiment analysis to get a pulse on your audience’s preferences and choose marketing channels accordingly. Joining the Barbie rage last year, Duolingo published the above TikTok as a part of their newsjacking efforts. What makes Duolingo’s social media strategy successful?

Social Media 105

Social Media Strategy Meme Education 105

Sprout Social

JANUARY 5, 2022

Instagram tools for publishing and scheduling. Instagram tools for publishing and scheduling. Instagram publishing tools are a must-have for brands, businesses and influencers alike. Instagram publishing tools are a must-have for brands, businesses and influencers alike. Cross-publishing and collaboration.

Instagram 132

Instagram Tools Price Hashtag 132

Hootsuite

JULY 13, 2022

One popular form of this social proof is user generated content (UGC). A post shared by VIEW-PUBLICATIONS | PUBLISHER (@viewpublications). The Hootsuite analytics tool is especially useful in understanding where customer sentiments lie. Then, you can measure the social sentiment of your brand. And, all in a single view.

Tips 109

Tips HootSuite Survey Template 109

Sprout Social

JANUARY 20, 2022

Prior to posting or publishing, you need to go in-depth with your campaign planning. This speaks to the value of publishing your campaign using a tool like Sprout. Come up with a publishing and content calendar. With a dedicated publishing tool, you can map out your content calendar and schedule your posts well in advance.

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Campaign Social Media How To Project 131