Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. Especially with photoshoots canceled, and branded content creating rifts with consumers, UGC can work two-fold to build a better brand image.

Strategy 59

Strategy UGC Loyalty Sentiment 59

Pixlee

DECEMBER 15, 2021

More User-Generated Content (UGC). User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. Trends to Watch in 2022.

Social Media 52

Social Media UGC Marketing Influencer 52

Waxing UnLyrical

JUNE 4, 2014

Retail companies the world over are taking to holistic commerce and everything it brings to the table. Customer feedback system and process sophistication. Business processes have not only been made more customer-centric (as previously mentioned), but even customer-driven. Other industries should take note immediately.

Content 253

Content UGC Community building Hotels 253

Pixlee

AUGUST 3, 2020

Morphe seamlessly integrates its customer reviews with UGC with TurnTo and Pixlee. Not only have Shopify shares risen by a staggering 159% in 2020, but growing partnerships with major brands, now forced to rethink retailing as trends change, have proven to be exceptionally beneficial for both parties. .

Retail 87

Retail Discount UGC Buy 87

Ignite Social Media

MARCH 19, 2019

A retail brand could put together an outfit or room design from start to finish to inspire users to buy products or create something similar. Whether it’s teaching fans how to use or style a product, break that process down into a sequence of events to create your Story. Showcase Quick Tips & Tricks.

Instagram 130

Instagram UGC Retail Eventful 130

Pixlee

APRIL 13, 2021

So how should an ecommerce brand combat the rising demands of the uncertain retail era we are still in the midst of while maintaining a loyal following? Maui Jim showcases user-generated content (UGC) on the brand site of frontline workers in their new sunglasses. Boiling Down Your Promise(s) .

Brands 95

Brands UGC Apparel Discount 95

Sprout Social

FEBRUARY 23, 2022

Food for thought: social media for retail is all about having an omnichannel presence. The app has streamlined the process of getting your products on the platform which is great news for up-and-coming merchants. The process is easy enough and Instagram does a decent job of walking merchants through the process.

Instagram 130

Instagram How To UGC Real Estate 130

Pixlee

JULY 7, 2020

Brand building is a demanding process – but it’s changing rapidly in 2020. A process previously handled entirely by the marketing team, 2020 has demanded that brands become more community-focused , even in brand communications. Brand success looks very different in 2020 than it did previously.

Brands 57

Brands UGC Communities Class 57

Sprout Social

DECEMBER 16, 2020

To stand out as a brand on social is a simple process for the viewer: First, something pulls them in visually. Just like the traditional retail experience, social feeds can become hectic during the holidays. Then, they connect to it emotionally. Let’s take a look at some key ways this ice cream brand scoops people’s hearts on social.

Curation 120

Curation UGC Feed Feedly 120

Pixlee

MAY 2, 2019

For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. But with community-driven marketing, brands can hack this process and save an untold amount of time and money with three key steps. Community Building. Emily Weiss, Glossier Founder. Focus on Content.

Retail 68

Retail Authentication UGC Case Study 68

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Welcome To The Video Generation By Jason Katz. ” Click To Tweet. .”

Video 131

Video Retail Influencer YouTube 131

Keyhole.co

MAY 9, 2023

Collect user-generated (UGC) content: Encourage participants to create content relevant to the brand. This can build a library of UGC assets and accelerate your marketing efforts. The entry process is hassle-free and hence can motivate more users to participate. The best part? Observe how they’ve created an enticing post.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Pixlee

JULY 3, 2019

This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Old Navy is a clothing and accessories retail company that focuses on giving customers stylish looks for affordable prices.

UGC 59

UGC Brands Apparel Content 59

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

UGC 60

UGC Content Instagram Hashtag 60

Pixlee

APRIL 2, 2019

But brands often overlook the vast marketing potential of these organic communities and miss out on key audience insights and opportunities to boost revenue in the process. Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers.

Strategy 59

Strategy UGC Hotels Marketing 59

Pixlee

MAY 21, 2019

When someone is trying to buy something from your website, they expect the process to be as easy as possible. The bottom line: reducing friction has a direct impact on sales, as customers are more likely to complete the checkout process when they don’t need to repeat actions or offer extraneous information.

UGC 71

UGC Apparel Compete Communities 71

Sprout Social

OCTOBER 19, 2022

While we did our own product shoots in-house, we also wanted more UGC-style photos and video clips to incorporate into our social media feed and email content post-launch. Maybe you want them to live in the cities where your retail locations are, or maybe you want them to have a large social media following.

Campaign 105

Campaign Content How To Influencer 105

Direct Marketing Observations

OCTOBER 12, 2010

Clothing retailer Gap decided to change logos. UGC (user generated content) can, in some cases will, bring the big brands to their knees. “We’ve learned a lot in this process. These are the times that we live in. So what was Gap to do? The idea of a new shiny brand identity had completely backfired. “ So.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Sprout Social

JULY 6, 2020

It’s hard for wineries to push through the systems to get to you, but if you ask for the wines, retailers will listen! Similarly, Red Bay Coffee joined the call for major retailers to pledge 15% of their shelf space to black-owned businesses: View this post on Instagram. Spread the word. Like the wine? A post shared by Robin + Andre?a

Strategy 145

Strategy Social Media Organization Education 145

Later

NOVEMBER 14, 2018

A staggering 13 million online transactions were processed on Black Friday in 2017, so you might find your Instagram account blowing up over the Thanksgiving weekend! Between Black Friday and Christmas, 30% of all annual retail sales take place. And for some kinds of retailers, such as jewelers, it’s even higher.

Instagram 58

Instagram Tips Marketing UGC 58

Ignite Social Media

JANUARY 22, 2020

A home goods store may post a photo of a pup lying happily on their sofa, while a fashion retailer can advertise their line of active wear on a model running alongside her furry friend. A fashion retailer showing how to style a trendy piece? The good news is that quality UGC is right at your fingertips. Wondering where to start?

Types 177

Types Delicious UGC Bazaarvoice 177

Sprout Social

OCTOBER 19, 2016

User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest. Make following up with entrants a part of your process for launching your social media contests so you don’t overlook it. Increase Social Media Business. Photo Contests.

Social Media 40

Social Media How To Directory UGC 40

Sprout Social

OCTOBER 13, 2021

There are instances where the customer has to complete their checkout process on the brand’s website, but some shoppable content enables transactions all in one place. The retail giant regularly partners with influencers and celebrities to showcase new product lines and seasonal favorites. Shoppable UGC.

Buy 139

Buy Brands Apparel Content 139

Sprout Social

NOVEMBER 16, 2021

And with a frictionless shopping experience and streamlined checkout process, consumers are more likely to make purchases in the moment. For example, fashion retailer River Island has over 160 active tags they apply to content to track more qualitative insights like consumers’ preferences for UGC content versus official brand photography.

Social Media 140

Social Media UGC Analysis Conversation 140

Sprout Social

AUGUST 17, 2021

Community management is the process of engaging customers across digital channels to increase brand loyalty and grow authentic connections with their audience. The collaborative features are also helpful for onboarding new team members and setting up workflows that streamline processes for your team. What is community management?

Communities 127

Communities Engagement Tools Tweetdeck 127

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? Social listening is the process of scanning social media platforms for mentions and conversations related to your brand — and then analyzing them to drive actionable insights.

Strategy 100

Strategy Brands Facebook How To 100

Later

MAY 29, 2020

But we are still processing all of your orders, working on new projects, and gearing up for the days when we can open again. Instagram Community Tip #4: Develop a Consistent UGC Strategy. TIP: Encourage your audience to create more UGC by hosting a daily or weekly competition like Sezane and creating a dedicated hashtag. .

Communities 78

Communities Instagram UGC How To 78

Sprout Social

JUNE 12, 2023

Make use of analytics tools to automate this process and gain deeper insights. For example, let’s say a retail business sets a goal to reduce customer support response times. Within the Sprout platform, two must-have processes include tagging and tasking all inbound messages.

Strategy 134

Strategy How To Metrics Loyalty 134

Later

MAY 29, 2020

But we are still processing all of your orders, working on new projects, and gearing up for the days when we can open again. Instagram Community Tip #4: Develop a Consistent UGC Strategy. TIP: Encourage your audience to create more UGC by hosting a daily or weekly competition like Sezane and creating a dedicated hashtag. .

Communities 60

Communities Instagram UGC How To 60

Hootsuite

NOVEMBER 28, 2022

Customer experience management (CEM or CXM) is the process of managing and improving the way customers interact with your business. CRM is about improving internal processes, while CEM looks at your company holistically. User-generated content (UGC) is great for your own social content. What is customer experience management?

Tips 123

Tips HootSuite Survey FAQ 123

Later

JULY 22, 2020

The Shop tab is an awesome addition for both retailers and everyday users looking for shoppable inspiration on Pinterest. Canadian jewelry brand Mejuri keeps their Pins fresh and cool by implementing user-generated content (UGC). And that’s not all, they actually incorporate UGC on almost every single one of their boards.

Strategy 58

Strategy Brands UGC Marketing 58

Keyhole.co

DECEMBER 13, 2022

Focus on user-generated content (UGC). Instead, UGC can be used across all stages of the buyer’s purchase funnel to increase your Facebook engagement rate and conversions. Instead, UGC can be used across all stages of the buyer’s purchase funnel to increase your Facebook engagement rate and conversions. With consumers 2.4

Engagement 59

Engagement Strategy Facebook UGC 59

Keyhole.co

JANUARY 22, 2024

It saves a lot of back and forth, making the process much more efficient. For example, the art and craft retail chain—Michael’s, has vibrant visuals in their Instagram and Pinterest profiles. Amplify user-generated content (UGC). But before that, ensure your style guide has specific instructions about UGC collection and usage.

Social Media 52

Social Media Guidelines How To Hashtag 52

Sprout Social

JULY 1, 2019

Similarly, you’ll see many retailers and ecommerce brands use their customer shoppable feed links (like this Like2Buy link from Curalate). Retail and e-commerce. Aveda’s bio is wordier but manages to show off their consciousness and mission in the process. Small and local businesses.

Instagram 111

Instagram Tips Hashtag UGC 111

Hootsuite

MARCH 2, 2023

The online clothing retailer, Dorothy Perkins, discovered this the hard way after deciding to use the hashtag #LoveDP. How to protect your brand on social media Brand safety may be one of the biggest challenges for brands online, largely due to the UGC nature of social media. But you have to do your research first.

Social Media 97

Social Media Brands HootSuite Policies 97

Hootsuite

OCTOBER 13, 2022

In this article, we’ll explain what the customer journey mapping process is and provide a free template that you can use to create your own map. Write as many as you can down, then put on your customer shoes and go through the process yourself. Create a social campaign dedicated to UGC to foster social proof.

Template 95

Template Templates Comparison Survey 95

Hootsuite

SEPTEMBER 24, 2019

Here are a few ideas: Behind-the-scenes posts: Give followers a look at your office, your storefront, or your manufacturing process. Regrams and UGC: User-generated content is by nature authentic and compelling. Retail: Tuesday, Thursday, and Friday, 12 p.m. Non-retail e-commerce: Thursday, 4 or 9 p.m.

Instagram 112

Instagram Tips Marketing Hashtag 112