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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. For example, alcoholic beverage company Diageo uses AI to get real-time forecasts of customer demand, commodity prices and creditor payments.

Sentiment 104
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Social commerce: How it works and why you should care in 2021

Sprout Social

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. Twitter is experimenting with a new card format that features a large “Shop” button, as well. 3 social commerce examples you can learn from. The Tiny Tassel.

Retail 139
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No Pictures Allowed

Twist Image

Maybe I can price compare? Take that picture over to a competitor and see if they have a similar piece (or the same one) for a lower price? Neither reason seems to make any sense, because the general sentiment of the statement "no photography" screams: "we don't trust you! What if I was price comparison shopping?

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The right place at the right time: How to jump on a newsjacking content opportunity

Sprout Social

A few weeks ago, the electronics retailer made headlines when its shares skyrocketed over the course of 24 hours. The resulting article , which we published a day after GameStop’s stock price soared into the triple digits, received 3,456% more pageviews than a typical post generates in a 24-hour period. Sprout had unique data to share.

Content 130
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” ” Sentiment analysis has a bad name because it’s never 100% accurate.

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What is social commerce? The stats, examples and tips you need for 2021

Sprout Social

In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic. Twitter is experimenting with a new card format that features a large “Shop” button, as well. It can also illuminate new opportunities you might have otherwise missed.

Examples 133
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How to Create a Social Media Business Continuity Plan

Oktopost

Data and sentiment gathered from social media can provide a litmus test of sorts to discern in which direction the proverbial wind is blowing. . What’s more, every second your clients and investors are in the dark without a clue is another few cents knocked off the stock price. Continuing business on social media.