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5 metrics to track on Twitter

Akamai Marketing

Laser focused and sincere the question came: “How many followers should I have on Twitter?&# It’s still a common question, mostly I believe, because its the easiest to measure, its a number you can view at a glance. I get this question a lot. So the question then remains, what SHOULD you track on Twitter?

Metrics 229
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The MetricsMan Comes To #measurePR

Waxing UnLyrical

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# To use the old saying – the ROI on these sorts of ROI efforts is not good. In fact, I would guess far less than half will.

ROI 169
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MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

A couple of months ago, Olivier was quoted in SmartBrief on ROI as saying: “There are dozens upon dozens of ways to ensure that your program can be shown to contribute to either reducing costs or generating revenue. We have smart dogs , with Chico being his Chief Content Strategist and Suzy Q. being my Chief Operating Officer and 2.

Postrank 255
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Measurement… Supplemented

Waxing UnLyrical

After the chat, I asked Priya some more questions. Did the question of “ROI&# ever come up when you were discussing the strategy with the client? ROI is the #1 question and CRT/tanaka was very particular about setting the right expectations from social media [during this ] year-1 engagement. [We

Postrank 151
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MeasurePR: Paywalls, Pitches And Prognoses

Waxing UnLyrical

It started from nothing – literally – just an idea that I had when I saw PR-related conversations on Twitter that invariably had measurement questions attached to them. Am I going to I tell you what the “ROI&# of #measurePR is? Have a question for him? Am I going to tell you what the impact of #measurePR is?

Postrank 151
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Socialnomics Book Review | jasonyormark.com

Jason Yormark

Download the 70-680 practice questions to review and pass your exam on first attempt guaranteed. I've got to believe that anyone with a background like his would still see the value in old media, and realize that not all marketing campaigns ROI relate directly to sales and in fact larger issues.

Review 209
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Talking The Social Media Walk

Waxing UnLyrical

The question is not ‘are we walking the walk?’ That seems to me to be one of the key questions any organization needs to be able to answer – and answer convincingly – before they embark on social. Is there any ROI? Which brings me back to the original question: how are we walking the social talk?