Waxing UnLyrical

NOVEMBER 3, 2010

A couple of months ago, Olivier was quoted in SmartBrief on ROI as saying: “There are dozens upon dozens of ways to ensure that your program can be shown to contribute to either reducing costs or generating revenue. We have smart dogs , with Chico being his Chief Content Strategist and Suzy Q. being my Chief Operating Officer and 2.

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Waxing UnLyrical

AUGUST 27, 2010

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# To use the old saying – the ROI on these sorts of ROI efforts is not good. In fact, I would guess far less than half will.

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Waxing UnLyrical

OCTOBER 22, 2010

After the chat, I asked Priya some more questions. Did the question of “ROI&# ever come up when you were discussing the strategy with the client? ROI is the #1 question and CRT/tanaka was very particular about setting the right expectations from social media [during this ] year-1 engagement. [We

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Waxing UnLyrical

DECEMBER 23, 2010

It started from nothing – literally – just an idea that I had when I saw PR-related conversations on Twitter that invariably had measurement questions attached to them. Am I going to I tell you what the “ROI&# of #measurePR is? Have a question for him? Am I going to tell you what the impact of #measurePR is?

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Waxing UnLyrical

DECEMBER 16, 2010

The question is not ‘are we walking the walk?’ That seems to me to be one of the key questions any organization needs to be able to answer – and answer convincingly – before they embark on social. Is there any ROI? Which brings me back to the original question: how are we walking the social talk?

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Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. So this raises an interesting question (at least to me): I agree with you about flexibility allowing for more creativity, and thats one of the reasons I like being my own boss so much. and clean it out.

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Waxing UnLyrical

DECEMBER 6, 2010

Ask yourself these questions: Are you commenting on other people’s blogs? I was struck by the directness of Robin’s question and have been thinking about it ever since. ROI rears its head. Dan, I think the why is a good question. The question is not "are we walking the walk?" It’s about how you’re using them.

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