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How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

You will be able to gather enough data from your own campaigns to help you improve your online marketing. We are going to go through a series of questions that will help you in your audit. Am I integrating offline marketing with my social profiles? Some tools you can use are Social Mention , Trackur , and PostRank.

Questions 277
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Fetching Friday – 22 Marketing Links

Kikolani

3 Marketing Tools I Miss (and Their Alternatives) – If you used PostRank, Formulists, or Google Reader, here are the best alternatives. 100 Conversion Optimization Case Studies – If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions. This Week on Kikolani.

Marketing 119
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5 metrics to track on Twitter

Akamai Marketing

Laser focused and sincere the question came: “How many followers should I have on Twitter?&# It’s still a common question, mostly I believe, because its the easiest to measure, its a number you can view at a glance. I get this question a lot. So the question then remains, what SHOULD you track on Twitter?

Metrics 229
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MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? being my Chief Operating Officer and 2.

Postrank 255
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The MetricsMan Comes To #measurePR

Waxing UnLyrical

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# To use the old saying – the ROI on these sorts of ROI efforts is not good. In fact, I would guess far less than half will.

ROI 169
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Measurement… Supplemented

Waxing UnLyrical

After the chat, I asked Priya some more questions. Did the question of “ROI&# ever come up when you were discussing the strategy with the client? ROI is the #1 question and CRT/tanaka was very particular about setting the right expectations from social media [during this ] year-1 engagement. [We

Postrank 151
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MeasurePR: Paywalls, Pitches And Prognoses

Waxing UnLyrical

It started from nothing – literally – just an idea that I had when I saw PR-related conversations on Twitter that invariably had measurement questions attached to them. Am I going to I tell you what the “ROI&# of #measurePR is? Have a question for him? Am I going to tell you what the impact of #measurePR is?

Postrank 151