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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness.

Analytics 350
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Top 25 Blogging and Social Media Posts on Kikolani

Kikolani

This first list is a compilation of the top posts on Kikolani, as determined by PostRank ’s engagement analysis. Blog Marketing. Unlock Your Marketing Genius This guest post by Leo Dimilo shows you essential Internet marketing strategies for bloggers who want to make money online. What is PostRank?

Postrank 130
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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. He was soon contacted by someone from the restaurant’s marketing department, and after discussing his experience, the marketer eventually sent the speaker a gift card and revised menu.

ROI 114
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MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? being my Chief Operating Officer and 2.

Postrank 255
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The MetricsMan Comes To #measurePR

Waxing UnLyrical

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# To use the old saying – the ROI on these sorts of ROI efforts is not good. In fact, I would guess far less than half will.

ROI 169
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25 Guest Posts on Blogging, SEO and Social Media

Kikolani

Why Guest Blogging Works Better Than Article Marketing – 5 reasons guest blogging produces better results over articles, and 5 ways to improve upon your article marketing strategy. Link Building with Great Web Design – If your website has a good look, then learn how to market that while building great links.

SEO 147
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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

PostRank Analytics solves this problem. Free if you connect with their “influencers” outreach program, or $15/month if you do not, PostRank provides a useful, detailed blogging scoreboard, especially if you connect it with your Google Analytics account. By no means perfect, but much more illustrative than follower counts.

Metrics 159