Postrank Questions ROI Social Media 
Akamai Marketing
JULY 28, 2011
Laser focused and sincere the question came: “How many followers should I have on Twitter?&# It’s still a common question, mostly I believe, because its the easiest to measure, its a number you can view at a glance. I get this question a lot. So the question then remains, what SHOULD you track on Twitter?
Waxing UnLyrical
DECEMBER 16, 2010
All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.
Waxing UnLyrical
NOVEMBER 3, 2010
A couple of months ago, Olivier was quoted in SmartBrief on ROI as saying: “There are dozens upon dozens of ways to ensure that your program can be shown to contribute to either reducing costs or generating revenue. We have smart dogs , with Chico being his Chief Content Strategist and Suzy Q. being my Chief Operating Officer and 2.
Waxing UnLyrical
AUGUST 27, 2010
Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# To use the old saying – the ROI on these sorts of ROI efforts is not good. Maybe less than 10%.
Convince & Convert
SEPTEMBER 20, 2010
Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.
Waxing UnLyrical
OCTOBER 22, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?
Convince & Convert
MARCH 3, 2010
I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.
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