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The MetricsMan Comes To #measurePR

Waxing UnLyrical

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# To use the old saying – the ROI on these sorts of ROI efforts is not good. In fact, I would guess far less than half will.

ROI 169
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MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

A couple of months ago, Olivier was quoted in SmartBrief on ROI as saying: “There are dozens upon dozens of ways to ensure that your program can be shown to contribute to either reducing costs or generating revenue. We have smart dogs , with Chico being his Chief Content Strategist and Suzy Q. being my Chief Operating Officer and 2.

Postrank 255
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Measurement… Supplemented

Waxing UnLyrical

After the chat, I asked Priya some more questions. Did the question of “ROI&# ever come up when you were discussing the strategy with the client? ROI is the #1 question and CRT/tanaka was very particular about setting the right expectations from social media [during this ] year-1 engagement. [We

Postrank 151
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MeasurePR: Paywalls, Pitches And Prognoses

Waxing UnLyrical

It started from nothing – literally – just an idea that I had when I saw PR-related conversations on Twitter that invariably had measurement questions attached to them. Am I going to I tell you what the “ROI&# of #measurePR is? Have a question for him? Am I going to tell you what the impact of #measurePR is?

Postrank 151
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Socialnomics Book Review | jasonyormark.com

Jason Yormark

I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. Download the 70-680 practice questions to review and pass your exam on first attempt guaranteed. It’s worth it! __ Testking has a big name for its ccda and ccie training programs!

Review 209
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Talking The Social Media Walk

Waxing UnLyrical

The question is not ‘are we walking the walk?’ There’s no way – no way – I would have felt so much a part of that community if I hadn’t previously connected with many of the folks I meet IRL on social media. To explore a different communication channel? Is there any ROI? Set benchmarks.

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Ten Reasons PR Pros Should Blog

Waxing UnLyrical

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. So this raises an interesting question (at least to me): I agree with you about flexibility allowing for more creativity, and thats one of the reasons I like being my own boss so much. and clean it out.

Class 226