Platform and Social Media - Social Media Informer

Social Media Strategic Plan Template

Akamai Marketing

NOVEMBER 13, 2012

You’re social media program should be no different. If you’re like most businesses, you’ll be spending more time on social media next year, so its time to start developing strategy for your social media. Is it possible to really measure social media and determine ROI?

Template

Template Templates Social Media Sample

9 social media trends to keep your eye on in 2012

Akamai Marketing

DECEMBER 22, 2011

2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. Further segmentation of social platforms.

Social Media

Social Media Trends Smart Phone ROI

KPI Dashboard for Social Media Metrics

Akamai Marketing

DECEMBER 21, 2012

Stay Akamai: Since our last blog post, you should have identified the goals and metrics on the Social Media Strategic Plan template. Let’s review the 3 steps to social media strategy and measurement. In the social media strategic plan template, this column is labeled “Goal/Objective.”

Metrics

Metrics Social Media Sample Samples

On Alice in Wonderland and Social Media

Akamai Marketing

FEBRUARY 3, 2011

The White Rabbit was talking to her, but much of it was non-nonsensical, Alice was intrigued, so she began to follow the talking White Rabbit, until she found herself falling into an endless, cavernous rabbit hole, when she finally stopped falling, she found herself in another world.Wonderland, also known as Social Media.

Social Media

Social Media Klout Policies Consultant

3 new social media resolutions for 2012 and a couple from 2011 that still need attention.

Akamai Marketing

DECEMBER 29, 2011

This is the 2nd year that I’ve published my social media resolutions. Fine Tune Karma for Business: I kept at this social media mantra this year and it worked for me and it worked for my clients. I’m pleased with the social media story telling this year. Here’s my 2011 scorecard: ?

Social Media

Social Media Vimeo Creative Commons Platform

Why use social media for engaged customer service?

Akamai Marketing

NOVEMBER 25, 2011

All this social media marketing? Why bother using social media for customer service? 11/9/2011 – Sprout Social excitedly announces it newest platform upgrades, a major overhaul, to its users with this email outlining the latest changes. Is your social media person this human?

Social Media

Social Media Engagement Company Social Networking

Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

Akamai Marketing

JANUARY 1, 2015

These influencers had their own set of chops as foodies and heavy social media users, but these influencers weren’t influencers to the target market either in terms of demographics, motivations or geography. With a newly engaged social media community, we tested the audience with a selfie contest over a heavy shopping weekend.

Case Study

Case Study Retail Study Eventful

Why Facebook Is an Advertising Platform, Not A Social Network

Akamai Marketing

JANUARY 25, 2013

Stay Akamai: Dear Facebook: For a very long time I’ve had a love-hate relationship with you. These days, my status with you is “complicated.” ” That’s because I wear two hats, I’m both.

Social Networking

Social Networking Advertising Platform Facebook

A Thousand Little Cuts of Social Media – A Kaizen Approach

Akamai Marketing

MARCH 24, 2011

THEN, I’m going to tell you why its relevant to social media. How does Kaizen relate to social media? have when beginning a social media program. If we’re honest with ourselves, the only reason businesses today don’t employ social media already is because they are afraid.

Social Media

Social Media Klout Policies Small Business

5 metrics to track on Twitter

Akamai Marketing

JULY 28, 2011

Again, I’ll say that what you should measure depends on your strategy, what are you trying to accomplish with social media? Number of Clicks on Links You can track the number of clicks you receive on particular links you share on a number of different platforms. Increased brand value? Increased share of voice?

Metrics

Metrics Twitter Postrank Analytics

What's your social currency?

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Your currency is your social media VALUE.

Lurker

Lurker Klout Policies Consultant

Tool Tuesday: PostRank Analytics

Akamai Marketing

FEBRUARY 8, 2011

Because if you are creating content, you are likely distributing and promoting that content in variety of ways, including social media. While most of this isn’t a surprise if you are monitoring your social media efforts, it is helpful to see it so cleanly laid out and including other sources besides Twitter.

Postrank

Postrank Analytics Tools Klout

The difference between an audience and a community in new media

Akamai Marketing

SEPTEMBER 13, 2011

It takes interaction, committment and it takes the right platforms to do it. Social media is popular because there is potential for building a community, but simply participating in social media does not inherently give you a community.

Communities

Communities Creative Commons Buy Advertising

Which comes first social media or social media culture?

Akamai Marketing

JUNE 26, 2012

For me, one of the more fascinating aspects of social media is the impact it has had on our culture. Depending on how you look at it, social media has either revolutionized communication, or made it easier to do what we did 100 years ago. One would think that the culture of social would be embraced by employees.

Social Media

Social Media Case Study Apple Collaboration

Why Social Media Inactives Have No Impact on Social Business Value

Akamai Marketing

DECEMBER 31, 2013

The conversations have centered around three schools of thought: 1) investors are getting ripped off 2) social advertisers are getting ripped off 3) businesses using social media are getting ripped off. In short: what’s the business value of social media considering the inactives? Here’s why.

Social Media

Social Media Advertising Conversation ROI

The Hard Questions of Social Media

Akamai Marketing

NOVEMBER 10, 2011

While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” Why Social Media? Every single time I meet a new client I ask “Why Social Media?”

Questions

Questions Social Media ROI Domain Name

The Social Media Train – is it too late to catch it?

Akamai Marketing

MARCH 2, 2012

I’ve recently had some conversations with people who are feeling that because they didn’t get integrate social media right away, that they’ve already been left behind. These business are more nimble , and may better be able to take advantage of the “main street” nature of social media.

Training

Training Social Media Creative Commons Case Study

The REAL Lesson in the NRA Twitter Post

Akamai Marketing

JULY 23, 2012

The Real Social Media Lesson Behind the NRA Twitter Post After the Aurora Shooting. But for those of us in social media, the lesson here is a little more nuanced. The Tweet appears to have come from the Hootsuite management platform and has been widely speculated to have been scheduled in advance of the news.

Twitter

Twitter HootSuite Training News

Tool Tuesday: Sprout Social Update

Akamai Marketing

NOVEMBER 22, 2011

Sprout Social did have some implementation challenges when they released their new features, so I wanted to wait until the dust cleared to write about it. It appears as though the dust has settled and its a new day in social media management. Its a great resource for putting a particular contact into context. And it shows.

Tools

Tools Social CRM Comparison HootSuite

Social values – from the inside out

Akamai Marketing

JULY 10, 2012

But today, I’ve got a great example of implementing social values. It doesn’t even come with an example from social media. Another great example of how social media isn’t about the platforms, but about the way companies embrace social values of transparency, two-way communication and engagement.

Survey

Survey Small Business Social Media Examples

Tool Tuesday: Twitter curation tools

Akamai Marketing

AUGUST 29, 2011

We use multiple social networking platforms, which have different audiences and expectations. to share content from other Social Media Club members. Its a great way to support other Social Media Club professionals and its been a fantastic conversation starter. Its true we’re on information overload.

Curation

Curation Paper.li Storify Tools

5 things I’ve learned from failed blog posts

Akamai Marketing

JULY 19, 2011

Track what topics are hot on what platform and expand upon it in that platform. While this might disappoint those wishing to drive traffic to the blog or website, the truth is, you go where the conversation is happening and be glad there is one! The audiences on your Facebook, Twitter and G+ are different.

Badge

Badge Creative Commons Engagement Hashtag

Best WordPress Plugins for Business

Akamai Marketing

NOVEMBER 9, 2012

WordPress is more than a blog today, its an entire website platform. The reasons it works for large organizations is the same reason it works for small and medium size organizations: its flexible and empowering. Do what you want with it; WordPress can keep up with you. During last night’s class, we discussed some plugins.

WordPress

WordPress Class Cost SEO

How Social Media is Changing Customer Service

Akamai Marketing

NOVEMBER 26, 2012

Stay Akamai: Employee Policy and Social Media – A Change. Social media is changing employee policy and customer service and not just because there are now new platforms for customer service. Social media is impacting something else: its getting harder and harder to silo your business departments.

Social Media

Social Media Policies Review Hotels

Social Media Informer

Akamai Marketing

Social Media Strategic Plan Template

9 social media trends to keep your eye on in 2012

Trending Sources

KPI Dashboard for Social Media Metrics

On Alice in Wonderland and Social Media

3 new social media resolutions for 2012 and a couple from 2011 that still need attention.

Why use social media for engaged customer service?

Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

Why Facebook Is an Advertising Platform, Not A Social Network

A Thousand Little Cuts of Social Media – A Kaizen Approach

5 metrics to track on Twitter

What's your social currency?

Tool Tuesday: PostRank Analytics

The difference between an audience and a community in new media

Which comes first social media or social media culture?

Why Social Media Inactives Have No Impact on Social Business Value

The Hard Questions of Social Media

The Social Media Train – is it too late to catch it?

The REAL Lesson in the NRA Twitter Post

Tool Tuesday: Sprout Social Update

Social values – from the inside out

Tool Tuesday: Twitter curation tools

5 things I’ve learned from failed blog posts

Best WordPress Plugins for Business

How Social Media is Changing Customer Service

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