Sherrilynne Starkie

DECEMBER 4, 2018

When the government announces new funding for a children’s charity there is usually a news release, a press conference and a photo opportunity of some description. Canadian Prime Minister Justin Trudeau took to Twitter to announce that Canada would give $50 million to a global charity for children’s education. Twitter Success.

Education 341

Education Hosting News Conference 341

Sherrilynne Starkie

OCTOBER 12, 2018

After a bit of a hiatus, I’m back with this week’s Top 5 Must-Know News for PR and marketing communications professionals. This is good news for brands and marketers because it improves the Facebook user experience overall making it a more useful channel. Google supports quality news publishers in digital transformation.

Google 279

Google Film Instagram News 279

Sherrilynne Starkie

FEBRUARY 26, 2018

Social Media Top Five: Twitter cuts off spammers and bots. The top 5 must-know news stories from the world of social media. Facebook, Twitter, Instagram, Google are all featured. Twitter's fight against spammers and bots. followers . Listly by Sherrilynne Starkie. Follow List. Embed List. Feb 25, 2018.

Social Media 124

Social Media Twitter Privacy Instagram 124

Sherrilynne Starkie

DECEMBER 20, 2020

Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily. This is where we go for breaking news and to connect with journalists, businesses and politicians. In fact, we’re spending about a half an hour more each day consuming news content.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

FEBRUARY 1, 2018

Facebook, Instagram, WhatsApp and Twitter have all launched new apps or features this week. Facebook updates news feeds to prioritize local news. Facebook is now prioritizing local news as a part of a new emphasis on high-quality news. Sponsored Moments come to Twitter. Sherrilynne Starkie.

API 207

API HootSuite Statistics Instagram 207

Sherrilynne Starkie

NOVEMBER 26, 2017

Each week, I’ll highlight the five most important social media news stories of the week (according to me!). This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. Top five: New features tools and services from the ‘Big Three’ (plus Pinterest). Twitter is introducing 'tweetstorms'.

Features 230

Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

NOVEMBER 1, 2018

This week’s Top 5 must-know news for marketing, communications and PR professionals includes new social functions for Vimeo, Facebook’s growth trends, Twitter and retweets, Pinterest users and fun emojis. Vimeo has introduced a new feature that will allow videos to be published directly to LinkedIn.

Vimeo 186

Vimeo LinkedIn Privacy Publishing 186

Sherrilynne Starkie

AUGUST 8, 2018

My Top Five weekly round up of must-know social media news! How Facebook handles breaking news and its life cycle. Facebook is working with news publishers to develop a new way to capture breaking stories and track them through the longer news cycle. Google launches three new ways to tell data stories.

API 150

API YouTube Data News 150

Sherrilynne Starkie

NOVEMBER 7, 2012

Clement started out on Twitter only after he realised that people were mentioning him there. “I As a defensive mechanism, I thought that I should try to understand Twitter better. He is able to use Twitter to share his enthusiasm for these things, and give people more of sense of who he really is. “It Pinterest for business.

Press Release 377

Press Release Authentication Newsletter Twitter 377

Sherrilynne Starkie

MAY 30, 2018

This week's top five social media must-know news features Facebook & Twitter's new rules for political content, Google's action on scammers, new features from Snapchat & LinkedIn. Facebook enforces new rules for political & issues ads. Twitter introduces new candidate labels. Follow List.

Social Networking 220

Social Networking Policies LinkedIn Issues 220

Sherrilynne Starkie

JUNE 16, 2013

The news is music to the ears of social media users and professionals alike although many are asking, “What took you so long?”. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow users to add context to a post or indicate that it is part of a larger discussion. Related articles.

Hashtag 312

Hashtag Facebook Tumblr Privacy 312

Sherrilynne Starkie

OCTOBER 15, 2018

You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and 45 per cent of users are on it daily. This is where we go for breaking news and to connect with journalists, policymakers and politicians.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

JANUARY 3, 2019

The first Top Five must-know social media news of 2019 for communicators and marketers! We include New Year’s predictions and resolutions. We also feature stories about Cookie Monster on Twitter, Facebook Messenger’s dark mode tests and news about possible IPOs. New Year…new you for content marketers.

Social Media 150

Social Media B2B Analytics Newsletter 150

Sherrilynne Starkie

MAY 23, 2018

Top Five: Tidal Wave of New Social Media Features. This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. Instagram has introduced mute in feed, a new way to control what posts users see on Instagram. followers .

Klout 170

Klout Features Social Media Lithium 170

Sherrilynne Starkie

JUNE 27, 2018

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. New website for publishers from Twitter. followers .

Google 170

Google Adwords Case Study Sports 170

Sherrilynne Starkie

SEPTEMBER 11, 2018

This week’s top five must-know news for marketing and communications professionals includes Facebook’s new ad capabilities, Twitter’s live audio broadcasts, Snapchat’s Spectacles V2, the Ottawa Senators’ owner’s PR offensive and Pinterest’s new milestones. — SS.

Newsletter 170

Newsletter Team Twitter Features 170

Sherrilynne Starkie

MAY 12, 2013

Here’s my pick of the week’s top social media news. We've watched them build amazing channels that have made YouTube into a news, education and entertainment destination 1 billion people around the world cannot do without. Mothers'' Day advice from Twitter. Related posts: HMV’s twitter nightmare.

Social Media 290

Social Media Klout YouTube LinkedIn 290

Sherrilynne Starkie

JUNE 29, 2013

But little by little Twitter and Facebook have taken over the reader duties for me. I like that my online communities help surface the content that is most relevant to me and it seems to keep me up to date with news and events. Do you think that the Facebook Reader will provide you the news and information you need?

Features 271

Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

APRIL 20, 2013

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. It turns out that Twitter was the perfect channel for the task.

Social Media 320

Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

APRIL 13, 2013

The story was covered by news and business journalists on TV, radio and online as well as in newspapers. Headline Ottawa public relations Bytown Facebook National Basketball League skyhawks tomahawks Twitter' The public outcry received massive media coverage across the Ottawa region and not just in the sports sections.

Sports 310

Sports Consultant Newsletter Team 310

Sherrilynne Starkie

DECEMBER 6, 2017

The good news for PR professionals is that industry studies predict a six per cent growth in jobs over the next seven years. The bad news is that the profession is transforming profoundly and the skills you have today will not be enough to compete tomorrow. Photo by Carlos Muza on Unsplash.

Skills 179

Skills Adwords Hubspot HootSuite 179

Sherrilynne Starkie

FEBRUARY 13, 2012

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. It displays the news that is most popular in Reuters social network. Could this the start of a new trend in corporate social dashboards?

Wireless 292

Wireless Klout Module Directory 292

Sherrilynne Starkie

AUGUST 4, 2012

Ottawa police cops are tweeting on the beat, according to the CBC news website. A new social media strategy was launched earlier this summer which includes Ottawa police Twitter and Facebook accounts. The goal is to reach people in ‘ new’ ways. In Ottawa, we have Inspector Uday Jaswal now using Twitter.

Newsletter 355

Newsletter Meeting Social Media Study 355

Sherrilynne Starkie

AUGUST 4, 2013

Facebook and Twitter were informing the friends and family of victims (often erroneously) of the unfolding disaster in real time — even publicly naming names of victims long before anything could be officially confirmed. As events rolled out on that fateful night, Twitter told the story of the disaster in real time.

Social Media 334

Social Media Case Study Communities Social Media Management 334

Sherrilynne Starkie

JANUARY 16, 2012

The new profile results will also include Google+ profiles of famous people such as authors, musicians, and actors. Search plus your world can’t be good news for the other social networks such as Facebook and Twitter as it prioritizes G+ content.

Picasa 304

Picasa Engineering Privacy Google 304

Sherrilynne Starkie

JANUARY 14, 2012

Path, available for iOS and Android devices, also integrates with Twitter, Facebook, Foursquare and Tumblr to allow cross-posting to the social networks. The basic layout looks similar to Facebook and Twitter and it features a stream of posts that is generated by users and their Path friends. It’s very easy to use.

MySpace 338

MySpace Vimeo Smart Phone Foursquare 338

Sherrilynne Starkie

APRIL 5, 2018

Another company was failing at getting earned media coverage, despite using reputable newswire services to distribute its news releases. The new approach was to develop relationships with some online influencers with large and loyal social media followings. Converting the profile was an easy fix and the company saw immediate gains.

Social Media 329

Social Media Consultant Resources Curation 329

Sherrilynne Starkie

MARCH 9, 2018

This week's must-know social media news includes stories about Google, LinkedIn, Facebook and Twitter. This gives people with slow internet connections or older Android devices the new feature. Twitter boosts customer service capabilities with adaptive rate limits. followers . Top Five: Google and women led businesses.

Google 123

Google API Microsoft LinkedIn 123

Sherrilynne Starkie

FEBRUARY 13, 2018

They are experts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat and more. Social ads can be complicated so most consultants get industry certifications such as Facebook BluePrint or Twitter Flight School. They are expert implementers. This is table stakes for a social media consultant. They are skilled storytellers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

MARCH 11, 2013

Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing. Twitter and Facebook immediately exploded with accusations of racism because of the tomahawk’s place in Native American culture.

Sports 281

Sports Brands Focus Group Microsoft 281

Sherrilynne Starkie

APRIL 6, 2018

In this week's top 5 must-know social media news, we see major social networks rolling out initiatives to protect privacy and increase transparency. Facebook, LinkedIn, Twitter and Pinterest are all featured. Twitter releases 12th biannual Transparency Report. Twitter has suspended 1.2 Twitter has suspended 1.2

Social Networking 80

Social Networking Wikipedia API Small Business 80

Sherrilynne Starkie

JANUARY 30, 2016

Getting organic reach on social networks is almost impossible, as Facebook, SnapChat, Twitter and rest strive to monetize their platforms. Sixty-two per cent of respondents think a news site loses credibility when it publishes native ads. Advertorial is nothing new; it’s been part of the PR arsenal since the dawn of the profession.

Survey 150

Survey Advertising Study Software 150

Sherrilynne Starkie

FEBRUARY 8, 2018

This week's top social media news featuring Twitter, Instagram and Facebook. Learn more make Twitter's algorithm work for you. Learn more make Twitter's algorithm work for you. We hear a lot about the Facebook algorithm, but here’s a great how-to post on getting the most out of Twitter. Follow List. Embed List.

Facebook 45

Facebook Instagram Influencer Activities 45

Sherrilynne Starkie

AUGUST 27, 2018

As a recruiter, I look for certifications from those technology companies that drive the internet (think Google, Facebook, Twitter, LinkedIn, and Hootsuite). The good news is most of the training and education for these certifications is freely available online. However, not everyone is great at independent study.

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

AUGUST 20, 2012

We provide this group with premium content and a ‘news here first’ service. For example, a news story which included a positive mention of competitors was posted to the group. The group also serves to facilitate conversations that will provide management with insight to help better serve all clients going forward.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

FEBRUARY 20, 2012

Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion. Its tagline is “The Best Content about Social Media for Business”, and it sits alongside Alltop and Social Media Today in terms of content and community.

Social Media 279

Social Media Alltop RSS Widget 279

Sherrilynne Starkie

JULY 19, 2018

This week’s Top 5 social media must-know news includes highlights from Google, Apple, Skype, Twitter and YouTube. This new function will be a boon to podcasters! Twitter’s follower counts plunge. Twitter removed all locked down accounts this week (personally I saw a drop of 350 followers).

Video 34

Video Apple YouTube Google 34