Social Media in the Industry: Customization is the Key to Success
Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. and social media have enabled a situation where news finds the user rather than the other way around. Goals: Bring in new customers. Tourism/Travel/Hospitality.
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