Convince & Convert

AUGUST 11, 2010

On The Road Again If you’re reading this on the day it’s published, me and my family are somewhere between Albuquerque and Oklahoma City , with cars full of kids, the dog, the cat, the snake, the lizard, and 8 cases of wine. All these pine trees are starting to look the same. And my laptop. So, Bloomington it is.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

MAY 26, 2010

I think this is where Adobe can solve a problem for publishers who desire the power of Premier and After Effects and make a web-based SaaS solution. Doing that will help empower publishers to use video more effectively. I think about these things about social media as well — * Are we making a difference?

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

APRIL 6, 2010

To create an efficient ladder, you must understand the comparative publishing schedules that you typically employ for each of these outposts. Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

JUNE 11, 2010

We also have an outstanding publisher ( Wiley & Sons ), and a fortuitously patient, experienced editor ( Shannon Vargo ) guiding us through the obstacle course. And to think I was the one who launched your published writing career when I gave you a chance with your first column way back when for bizAZ magazine. kathysacks oh yes.

Upcoming 124

Upcoming Project News Social Media 124

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JUNE 3, 2010

We’re crying about BP too, but for a whole other reason. Billions of dollars. A coven of PR practitioners. And they can’t get just two little words right.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

APRIL 15, 2010

" via @jaybaer [link] [link] Ross Simmonds RT @SadieMHarris: Why Content Marketing Matters To Me And Should To You [link] [link] AJ Huisman Why Content Marketing Matters To Me And Should To You: [link] (via @jaybaer ) [link] AJ Huisman Why Content Marketing Matters To Me And Should To You: [link] (via @jaybaer ) [link] Ben Blackler Great blog (..)

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-. Thanks for sharing good support information for B2B social media.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

SEPTEMBER 21, 2010

Despite the fact that I try to focus my work and my writing where possible on social media strategy and social integration issues, approximately 16 of my top 25 posts deal entirely or primarily with one or more social media tools and tactics. I’m sure there’s patterns I’ve missed.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Maybe better characterized as the defining difference between looking at social media as a strategy or a tactic. What do you think? And the PR world is riven with tactical behaviors.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. Tom agrees, and included that concept in the Executive Summary.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

AUGUST 26, 2010

RowFeeder is the first business to be spawned from the buzzed about new tech incubator Untitled Startup – a “transparent startup&# in Seattle that even publishes their website traffic live on their home page. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

AUGUST 31, 2010

Research published in the Journal of Computer-Mediated Communication shows that online polylogues (multiple people talking with each other simultaneously) is better than a monologue (speaker presentation) or dialogue (turn-taking interactions). I’m going to get a little education geeky and jargon filled. I’ve tried to simplify it.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 1, 2010

Do You Have the Guts to Expect Social Media Failure [.] link] jaybaer There’s a good book in there: Social Media Lessons from Homer Simpson. I’m calling my publisher! [link] Footprints (02.09.10) : Chris Deary [.] It’s just the way we’re wired. link] jaybaer You’re exactly right Chris.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

MAY 19, 2010

Content can give us value by (among other things): Making us money Saving us time Protecting us or those we love Educating us Entertaining us For example, if you are a CPA and you publish a [well researched and well written] article to your website called… 10 Tax Deductions Uncle Sam Wishes You Didn’t Know About I will grab the spoon and (..)

Social Media 137

Social Media Strategy Consultant Social CRM 137

Convince & Convert

JUNE 3, 2010

I think what'll likely happen is publishers will work out some kind of data-sharing deal with Facebook – the promise of increased, pervasive social sharing activity on their sites is too attractive to pass up. But this is a pretty clumsy setup, and wouldn't apply to other content publisher's various rating systems.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Convince & Convert

AUGUST 4, 2010

Unfortunately, the publishing world moves slowly, so it won't be out until February. So stop wasting your energy getting all wound up about 140-character complaints, and direct some of your best thinking to how you can get the people who think you’re as interesting as rice cakes to care about your brand one way or the other.

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

AUGUST 3, 2010

Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. Is Twitter for Business Even Worth the Trouble | social crm | [link] [link] Noah Glazov RT @MusicalSean: Excellent perspective!

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Techipedia: Tamar Weinberg

JUNE 23, 2010

Still, it puts Facebook ahead of MySpace. This is just one occasion, on a daily basis, I see business friends of mine use their personal accounts as publishing mechanisms at a rate of around 95% of their posts, while they do have their own fan pages just for that purpose. That’s what Social CRM systems are trying to solve.

Facebook 268

Facebook SEO Policies Groups 268

Convince & Convert

SEPTEMBER 2, 2010

But predominantly I love social media personally. Getting publisher to agree was different. After that, it was Match.com, and from then on I have never stopped trying new ways to connect. For business? link] jaybaer It was easy for us to agree. Can we get you to do a joint interview with us when we launch?

Social Media 153

Social Media Strategy Consultant Social CRM 153

Convince & Convert

APRIL 27, 2010

Seriously, wouldn't it be great if they published his flight schedule? Seriously, wouldn't it be great if they published his flight schedule? link] jaybaer Gotta love when they don't even help the Platinum fliers to their feet. Just for the record, if you ever feint in the same room as me, I've got you covered.

Social Media 131

Social Media Strategy Airlines Types 131

Convince & Convert

SEPTEMBER 21, 2010

There was also a lot of talk (especially among the big brands) on operationalizing social media, and creating true best practices for how to thrive in a real-time world where every customer is a reporter.

Social Media 126

Social Media Strategy Conference Eventful 126