Koka Sexton

DECEMBER 20, 2009

How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging. Superlist of What Not To Do In Social Meda From our own collection of casestudies and articles about what not to do in social media- mistakes, blunders, failures, etc.

List 96

List Social Media Case Study Wiki 96

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. Why You Shouldn’t Trust Social Media to SEO Consultants (Social Media Explorer): The fact that a few in the SEO community have a narrow approach with regard to social media engagement troubles me.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Some blogs cover software only by being voted upon by the user , for example, and your press release won’t even fly for that category. If the post does not allow commenting, send a relevant press release to the editorial team showing that you have done your research and understand what the blog is looking for.

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Techipedia: Tamar Weinberg

MAY 28, 2010

There’s display advertising, print/TV ads, SEO, PPC, email marketing, snail mail, etc etc. I’ve seen press releases, non-English releases, and everything else in between. This is a blog post intended to address social media strategy, but social media marketing is not a panacea.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

They’re tasked with contacting bloggers about different initiatives, sending out story ideas and “press releases&# (hopefully with a social component, since those are preferred by many bloggers). There’s this thing we also call offsite optimization , which is a big term for SEO but also can apply to growing your blog.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

JANUARY 5, 2009

SEO Space): Jody Nimetz highlights the pros of opting for Facebook ads. 27 Website Promotion Sources that Have Nothing to do With Google or SEO (eMoms at Home): In other words, Wendy Piersall explains that your online marketing strategy is all about internet marketing and a whole lot of social media. Rae explains all.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

FEBRUARY 7, 2012

which assets are viewed as most critical to buyers—technical data sheets and vendor websites—and which are least important), the six distinct phases of the B2B buying cycle, SEO best practices, using social networking for link building, and more. SEO Research and Stats. SEO Underused, Forrester Report Suggests by MediaPost Search Blog.

Statistics 190

Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Specificity is why SEO blogs exist in great numbers. When I first started blogging, I didn’t even know what I wanted to write about (some of my earlier posts were about the iPod, SEO which I still cover to a lesser extent, Gmail, and StumbleUpon site discoveries) but they all helped me figure out my voice.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

MARCH 24, 2010

Don’t make me read a press release to figure out what’s special about whatever you’re trying to highlight. Aaron Wall Aaron Wall is a search engine optimization expert and is the founder of the very famous SEO Book ebook-turned-training program. I’ve read so many bad email press releases.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

I can’t tell you how many people have added me and their last name is “Com&# or “Seo.&# ? And maybe then you submit a press release about it. There’s no SEO value to these comments (they’re nofollowed by default), and all this approach does is makes you lose credibility in the eyes of the blogger.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

One of the best ways to achieve this goal is through blogger outreach, which typically includes more than just sending out your press release: give the blogger the opportunity to try your product. Send them your book. Or your beanbag chair. Or give them full download rights to your new software product without restrictions.

Blogger 103

Blogger Yahoo Buy Twitter 103