Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Metrics 132

Metrics Strategy How To Tourism 132

agora pulse

OCTOBER 28, 2020

Customer relationship management (CRM) tool that organizes all comments and messages from a single user in one screen—so you can build on past conversations. Return on investment (ROI) calculator that can estimate the value your marketing efforts generate. You’ll want to know the ROI of your social media marketing efforts.

Social Media Management 105

Social Media Management Tools Social Media Aggregator 105

Sprout Social

AUGUST 25, 2022

Your campaign metrics will reveal ways you may need to optimize your strategy to reach your desired goals, so leave room in your ad budget for flexibility. Whether you manage multiple platforms through a social media management tool, an agency partner or both, you will pay around $100-$4,000 per month. . $89 Platform management.

Social Media Management 119

Social Media Management Cost Social Media Price 119

Visually SM

JULY 27, 2020

Chosen among the main social media tools of giants such as Uber and Nissan, Nuvi enables a clearer insight of metrics. It allows users to translate feelings, intentions, and levels of interactions from the public regarding the content published on social media platforms. Pricing: custom pricing based on needs/function.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Firebelly

NOVEMBER 15, 2012

Social is a two-way street, not a TV broadcast medium. What happens in your call center will happen on social. But this is not a bad thing, nor is social necessarily negative ROI. How will you adapt? It’s a mixed channel of both marketing and customer care. Happy Endings & Lessons Learned.

Social Media 241

Social Media Hotels Retail Airlines 241

agora pulse

APRIL 7, 2020

Want ROI reporting, competitive benchmarking, or team reports? Because of Sendible’s Google Analytics integration, you can also track how your social media campaigns have affected key metrics like page views and conversions. Publishing: With Sprout Social, you can queue posts to simplify your scheduling process.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Hootsuite

SEPTEMBER 16, 2022

Benefits of social media analytics tools. Set clear performance benchmarks based on a unified view of all your social posts. Make it easier to calculate the ROI of your organic and paid social campaigns. Learn more about social media analytics: 10 social media analytics tools. Social media automation tools.

Social Media 134

Social Media Tools Marketing Analytics 134

Webbiquity SMM

JANUARY 2, 2013

While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

SEPTEMBER 22, 2010

Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis. Social rounds it out, helps to expand reach. link] Lauren Faith Great post that can be summarized as the old comparison of shotgun approaches and rifle approaches.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Keyhole.co

JULY 9, 2023

Onboard influencers and track each influencer’s ROI to the overall campaign and other KPIs. Automate generating custom reports with vital social media metrics and share links to real-time dashboards with team, clients, and stakeholders. It has made evaluating the ROI of different campaigns and tactics much easier.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

JUNE 17, 2010

This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. But, the number of followers you’ve accumulated is a metric that everyone looks at (admit it), and it’s at least a decent barometer of how well you’ve cultivated Twitter. Over the past 30 days, it was approximately 10%.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

Social Media 124

Social Media Social CRM Strategy Consultant 124

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious. The ROI of many Enterprise 2.0 For other technologies, the ROI is a bit tougher to quantify. In short, collaboration and adoption need to go up and down, not just side to side.

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Cutright Thanks for the post Jay. Have a great weekend!

Consultant 124

Consultant Metrics Social Media Social CRM 124

Convince & Convert

NOVEMBER 15, 2011

Too often, we try to wield these case studies as a crude evidentiary weapon, trying to persuade ourselves or our superiors that our belief system around social media, social business, social CRM and all that jazz is in fact correct. But in almost every case, you’re bringing a knife to a gunfight. On what basis?

Case Study 141

Case Study Study Social Media Repository 141

Convince & Convert

AUGUST 2, 2010

Each of these strategies requires different tactics, resources and success metrics. If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer. There are five main approaches to using Facebook for businesses.

Facebook 122

Facebook Social CRM Consultant MySpace 122

Convince & Convert

MAY 20, 2010

Which pattern matches your social media success metrics? Ready, Fire, Aim There are two schools of thought regarding social media effectiveness tracking. Success metrics are established from day one, with a shared understanding among all team members of how score will be kept. We pick our baby names before the fact.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Do you agree?

Social Media 137

Social Media Strategy Metrics Organization 137

Convince & Convert

JULY 26, 2010

(photo by Nieve44 ) More from Convince and Convert The Conflicting Faces of Social Media The Wisdom of Social Media X-Rays The Future of Email Marketing – Think Holistically, Send Individually Convince and Convert Recommends The Metrics of Social Media (Danny Brown) The HEART of Social Media (Danny Brown) The True Meaning of Social Media (Danny Brown) (..)

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

AUGUST 19, 2010

Sound off in the comments, and maybe we’ll put together another post with great examples.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. I recommend picking three solid metrics to track. Then this is the blog post for you.

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Sore spot with us PR types.) Sore spot with us PR types.)

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

JUNE 2, 2010

No longer are your friends actual people that you have met in real life and had a conversation with instead friends are now a metric of popularity where many feel if they have a greater number they are superior.

Social Media 135

Social Media Strategy Curation Privacy 135

Convince & Convert

APRIL 15, 2010

And guess what? The very blog that you’re reading came out #1. Thank you to everyone who reads Convince & Convert.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

APRIL 6, 2010

Coming from a communications background, content calendaring (and then on the flip side, tracking metrics back to that content and program calendar) is something I've encountered a lot. Thanks for the Radian6 mention.

Brands 146

Brands Content Social Media Consultant 146

Convince & Convert

AUGUST 18, 2010

Once we can start to get those metrics for clients, the conversation will be much easier to have. Jay Baer’s post, “The 8 Wrong Questions PR Firms Are Asking About Social Media,” he discusses the pressure digital agencies undergo, when taking care of a brand’s social [.] They don’t care.

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

MARCH 23, 2010

As mentioned in my post about blog success metrics , if you cover a very wide topical area, subscriptions are less likely). If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. The reviews business will be transformed by geo-location. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged.

Social Media 136

Social Media Consultant Video Strategy 136

Convince & Convert

AUGUST 26, 2010

It’s not the most full-featured solution available, but for the do it yourself data hounds, it’s a very nice addition to the social listening landscape. link] [link] Suzanne Nasco #metrics for SM class! RT @jaybaer: If Excel doesn't frighten you, this may be a social listening tool you love.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

SEPTEMBER 21, 2010

Like you say, it depends on what your metrics and goals are. Like you say, it depends on what your metrics and goals are. Social Media Monitoring Tools – How to Pick The Right One [link] #Tools #SocialMedia [link] martin s. We categorize influencers by type: peer, social or key influencers. link] martin s.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

SEPTEMBER 1, 2010

Social media is being held to some sort of higher standard. The concept of “we won’t do social media unless we can measure ROI precisely&# is actually code for “we’re scared to death, so let’s come up with a reason to stay on the sidelines.&# [link] jaybaer Thanks Jason.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

SEPTEMBER 8, 2010

More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? Will you do that for me please?

MySpace 138

MySpace Facebook Social CRM Consultant 138

Convince & Convert

AUGUST 31, 2010

Now to just figure out how to monitor and measure the ROI of that. This increases interactivity, learning, retention and is a better than face-to-face learning or conversations. link] Wow, that’s powerful. Polylogues and online conversations increase participants’ interactivity and engagement.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

JULY 22, 2010

Avoids Getting Mired in Tactics, Metrics or Technology: The successful firms above recognize that social media should be used as a tool for achieving business goals.

Social Media 130

Social Media Strategy Influencer Case Study 130