Sprout Social

DECEMBER 7, 2020

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics.

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Analytics Report Social Media Metrics 122

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

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Analytics Social Media Tools Price 179

Oktopost

JANUARY 8, 2024

If you’ve ever been overwhelmed by all the data coming from social media, Oktopost’s latest update is about to change everything. Introducing our new and improved Oktopost Homepage – A fully customizable dashboard empowering data-driven teams to measure the impact of social immediately upon logging into Oktopost.

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Data One Spot Collaboration Overview 125

Sherrilynne Starkie

MARCH 14, 2018

As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Reach, visits, shares, comments, likes, follower growth and cost per engagement are the evaluation metrics. There is no doubt that social media, when done right, is a time suck.

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Consultant Social Media Content Marketing 268

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. Yet with so many metrics and differing department goals, where do you start in communicating the right data to the right team? Key metrics to look for: Impressions.

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Report Social Media Metrics Team 131

Keyhole.co

AUGUST 28, 2023

In short, YouTube combines video content’s appeal with its immense popularity as a social media platform. It shows metrics assessments and gives you direction to grow your YouTube channel. Engagement Metrics Engagement metrics mainly have three elements: The number of likes and dislikes your video has received.

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Metrics Analytics YouTube Video 52

Social Media Strategies Summit

FEBRUARY 24, 2021

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Social media listening is the same as this but on a massive scale. What Exactly is Social Media Listening (& Why Should I Care)? 3 Examples of Social Media Listening in Action.

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Social Media Strategy Sentiment Marketing 147

Hootsuite

SEPTEMBER 9, 2022

If you’re like most Instagram users, you probably only track a handful of Instagram metrics. But do you really know which Instagram metrics matter and which don’t? In this blog post, we’ll take a look at the only Instagram metrics you should be tracking in 2022. Follower growth rate. Reach and reach rate.

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Metrics Instagram HootSuite Template 75

agora pulse

JULY 17, 2020

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Impressions.

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Report Social Media Metrics Aggregator 147

yMarketingMatters

JUNE 20, 2014

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social Media Referral Traffic and Visitor Increase to your Website. Here are the top ones: 1.

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Small Business Social Media How To ROI 263

Sprout Social

MARCH 28, 2024

Analyzing these metrics over time will allow you to pinpoint the exact keywords and phrases that resonate the most with your audience. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Those are good signs that you should keep using it.

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Hashtag Analytics LinkedIn Content 103

Hootsuite

SEPTEMBER 7, 2022

Your social media bio is one of your first opportunities to make an impression on your audience. And although followers shouldn’t be the only metric you care about, more followers can lead to more reach and collaboration opportunities. Why a good social media bio matters. Other social media accounts: [Username(s)].

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Template Templates Social Media UGC 145

Keyhole.co

FEBRUARY 3, 2023

So you can’t just rely on shallow metrics and decide whether your current Instagram marketing strategies are working in your favor. This blog will reveal the top social media metrics that can help you make data-driven decisions. Track your Instagram account with Keyhole Top must-track Instagram metrics Hold on a bit!

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Metrics Analytics Instagram Hashtag 52

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Let’s dive in.

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Social Media Management Cost Social Media Price 125

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

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Template Templates Social Media Tips 134

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

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Social Media Sentiment HootSuite Analysis 102

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Level: Beginner.

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Training Course Resources Social Media 118

Firebelly

MARCH 5, 2018

If it wasn’t hard enough explaining social media in general to my mom, having to explain my job in social media marketing was an even bigger banana to peel. And then I came at her with the mother of all break-downs: Social Media Marketing 101. See mom, social media isn’t just a toy; it’s a tool.

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Social Media Marketing Overview Feed 151

Keyhole.co

APRIL 18, 2023

At the same time, a team of experts are losing their sleep monitoring hundreds of metrics at once. We’ll also give you ample reasons to be serious about monitoring Instagram metrics other than the usual numbers. What are Instagram metrics? Lay a foolproof strategy: Instagram metrics can inform a brand’s content strategy.

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Metrics Instagram Hashtag Sentiment 52

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

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Unmetric

JANUARY 17, 2019

Recently, due to some unforeseeable changes in Twitter’s API and the way we were capturing data, some of their metrics are no longer available on our Analyze Platform. The following are the metrics that have been affected due to these unfortunate changes. Focus: Overview > Response Rate. Customer Service > Response Rate.

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Metrics Platform Twitter Overview 66

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. This metric is estimated. TikTok Analytics Defined.

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Analytics Brands CPA Overview 154

Dave Fleet

FEBRUARY 28, 2013

What if you had to re-examine your assumptions around social media? Last weekend I presented a session at PodCamp Toronto entitled “From One to a Million: Managing Social Media at Scale.” From One to a Million: Managing Social Media at Scale from Dave Fleet. What would change?

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Social Media Communities Overview Forums 393

agora pulse

SEPTEMBER 23, 2020

Have you taken a good hard look at your social media goals? One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. Why Do Social Media Goals Matter? Social media goals hold you accountable.

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Social Media ROI Social Media Management URL 144

Keyhole.co

SEPTEMBER 15, 2020

Unless you have a data-driven social media reporting strategy, posting on social can feel like a black hole. But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Get Started On Your Social Media Report.

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Template Templates Report Social Media 112

Later

MAY 13, 2020

In this guide, we break down TikTok Pro analytics and how these metrics can help you set up your TikTok strategy in 2020! While TikTok’s insights may seem simple at first, once you dig deeper, you’ll uncover a helpful range of metrics and information to help you better connect you with your TikTok community.

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Metrics Analytics Overview Trends 58

agora pulse

AUGUST 6, 2020

Let’s compare the expectations and realities of a social media manager job, so you know exactly what you’re getting into. When you apply for your first social media manager job, you might not know exactly what to expect. What does a social media manager do anyway? Social Media Manager Job Responsibilities.

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Social Media Management Social Media ROI Skills 103

Buffer Social

AUGUST 14, 2023

Earlier this year, our social media manager, Mitra, published a TikTok to the Buffer account that went viral, with over two million views and more than 100,000 likes at last count. Thanks to careful analysis of which elements of our viral TikTok contributed to its success, we’ve been able to boost our metrics since then.

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Analytics Overview Metrics Trends 84

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Nine Blog Metrics.

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Social Media Metrics ROI Klout 194

Buffer Social

OCTOBER 9, 2023

In this article, we’ll walk through the key metrics made available in YouTube Shorts analytics and how to interpret them to optimize your content for better performance and growth. This will lead you to a page displaying various metrics specific to that video, giving you a snapshot of its performance.

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Analytics YouTube Overview Metrics 85

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. What is franchise social media marketing? What’s good when it comes to content anyway?

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Social Media HootSuite Guidelines Marketing 92

Rebekah Radice

JANUARY 7, 2019

It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. Which metrics truly matter? I’ve broken down 8 steps to help you measure each aspect of your social media performance. How to Measure Social Media Performance.

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Social Media How To Metrics URL 145

Hootsuite

JUNE 24, 2020

Social media is abuzz with TikTok’s explosive growth. Track the right metrics, and you’ll be able to tell hype from reality. Learn which TikTok metrics you should be tracking, where to find them, and how you can use them to your advantage. Get a snapshot of your TikTok profile analytics from the Overview tab.

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Analytics Overview How To Metrics 145

Hootsuite

AUGUST 11, 2020

A great social media proposal is a key tool for any social media marketer. Whether you’re a freelance social media professional or you work at an agency, you need to understand how to use a proposal to build business. And then use our free social media proposal template to create your own in minutes.

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Proposal Template Templates RFP 143

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

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Analytics Social Media Tools Klout 111

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. You post daily on social media. Of course, counting the number of likes and comments will give you a vague idea of your social media progress. But there are too many social media business accounts with too much data to track.

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Report Social Media Metrics How To 52

Ignite Social Media

FEBRUARY 3, 2021

Previously, Facebook users had the ability to like and follow a public page, however with this new update, the only metric indicating the number of people who will see your page is followers, as likes will be gone completely. Our analysts plan to keep a close eye on these metrics to see if these changes have an impact on brand page metrics.

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Brands Facebook Metrics FAQ 184