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Twitter Social Listening Guide 101

Keyhole.co

So, it’s evident that brands aren’t shying away from amplifying their marketing efforts on the microblogging site. For basic social listening on Twitter, the microblogging platform offers advanced search functions. You also get comprehensive visuals on metrics like sentiments, locations, post types, and top devices.

Twitter 59
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Leveraging social media to reach a wider audience

Koka Sexton

Twitter is a microblogging platform, which allows businesses to post short-form content and create conversations with their followers. Additionally, it should include an understanding of how to optimize descriptions, engage with followers, and measure metrics and analytics to measure success. Measuring Results on Social Media.

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3 Angles to Create Magnetic Content with the Triangle of Relevance

Convince & Convert

Is there a tangible metric, or is it purely subjective? From a metrics standpoint, this principle can most effectively be tested by comparing and optimizing click-through rates. Twitter, Facebook, or microblogging posts (Vary to re-purpose content). What makes online content great? I think it comes down to relevance.

Content 141
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Book Review: Social Media Marketing

Webbiquity SMM

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book. . Social Events (e.g.,

Review 152
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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity SMM

Jeremy Porter writes a thoughtful piece on what hasn’t changed in PR (the need to communicate to and manage relationships with various audiences) and what has (dialog rather than monologue, metrics and measurement technology, the media landscape, etc.), and what PR pros need to do differently to succeed in this new environment.

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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Wouldn’t the most logical approach be creating a metric that counts a resources popularity by the number of people who actually click on the link, as opposed to click a “like&# button? When contrasted with the StumbleUpon model, the FriendFeeds and Diggs of the world seem to have the process backwards.

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The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

In order to provide an assessment of the quality of traffic driven by each network, four site metrics were analyzed: Average page views Time on site Bounce rate Percentage of returning visitors Let’s see what the figures reveal. Subsequently, Sphinn is perhaps the most relevant niche social network on the web.