Waxing UnLyrical
APRIL 13, 2016
This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.
Waxing UnLyrical
MAY 4, 2016
When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe.
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Waxing UnLyrical
AUGUST 5, 2015
Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. But these metrics probably are not informative about how your Snapchat campaigns are contributing to your overarching PR or marketing goals.
Waxing UnLyrical
MAY 28, 2014
Here are some highlights from the discussion: We kicked off the chat by discussing the upcoming AMEC Summit , which takes place June 11-12, in Amsterdam. She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients.
Waxing UnLyrical
MAY 15, 2018
The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Marketing efforts are being automated, increasing the volume of messages and content being pushed out. Image: Jason Rosewell via Unsplash. Creative Commons CC0. A former U.S.
Waxing UnLyrical
FEBRUARY 2, 2017
While in Kolkata, I had occasion to pass by one of the city’s first malls, Vardaan Market. My upcoming online mini-training, “ LIFT OFF! . – after having been “home” – India – for almost a month. I used to love going there during my college days, so of course I had to walk down memory lane.
Waxing UnLyrical
OCTOBER 21, 2015
I am constantly challenging my customers to take their data and use it to fuel blog topics or integrate it into upcoming pitches. Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics. Image: Matias Garabedian via Flickr, CC 2.0.
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