Social Media Strategery

JUNE 22, 2011

At least then we get to talk about some real honest stories instead of an endless of marketing-speak talking about engagement, authenticity, and community. Conference here in Boston. .&# You could have the greatest tools in the world, but no blog or wiki is going to work if this is the culture in which it’s implemented.

Collaboration 118

Collaboration Project Wiki Policies 118

Social Media Strategery

JANUARY 6, 2014

What scared me as I read this article is that I see marketing and PR taking the exact same road. We use tools like Sysomos and Radian6 to track millions of social media posts. PR can and should serve a critical role in the integrated marketing mix. Where does it stop? Will it stop? Can we stop? .

Sysomos 134

Sysomos Radian6 Data Analysis 134

Social Media Strategery

DECEMBER 7, 2011

Adam Lavelle, a member of the board of the Word of Mouth Marketing Association and chief strategic officer at the iCrossing unit of Hearst, agrees. As The Cluetrain Manifesto taught us way back in 1999 (also before social media), “public relations does not relate to the public, companies are deeply afraid of their markets.”

Press Release 125

Press Release How To Organization Collaboration 125

Social Media Strategery

MARCH 29, 2012

Not whether that's the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. The best person right now might be Joe over in Marketing, but what if Joe leaves the organization? It's to help your organization reach its communications, marketing, and sales goals.

Social Media 132

Social Media Organization Social Media Management Statistics 132

Social Media Strategery

MAY 12, 2010

We needed to identify a way to make social media relevant across dozens of skillsets, markets, and teams across the firm. What we found out was that senior leadership in the firm is often so focused on their market or area of expertise that they seldom get a chance to sit around the table with their peers to brainstorm. The Whole. :

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

Social Media Strategery

NOVEMBER 30, 2012

You wouldn't hire Tony Stark but tell him he's not allowed using your tools, would you? Are you looking for someone to come in and join the marketing team or are you looking for someone to help you integrate social media across the entire enterprise?

Social Media Management 118

Social Media Management Social Media Organization Skills 118

Social Media Strategery

JUNE 21, 2009

The primary reason is because social media tools reflect the culture of the organization – they can’t change the culture of the organization by themselves. The rest of the wiki would be open to engaging others in our work and designed to ‘market’ our capabilities to others.&# Why are Enterprise 2.0

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Social Media Strategery

AUGUST 18, 2010

Also, we need more vendors to partner with institutions to bring these tools into the classroom. At Radian6, we experimented in the Spring semester with allowing a select number of undergraduate classes and graduate students access to the monitoring tool for a period of 30 days. The feedback was awesome. Lauren Vargas Sr. The Whole. :

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. and sports 2.0. [.] The Whole. : Powered by Wordpress.

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. With the growing ubiquity of Enterprise 2.0 With the growing ubiquity of Enterprise 2.0

Communities 137

Communities Wiki Yammer Forums 137

Social Media Strategery

MAY 2, 2009

is that he concentrates not on the tools themselves, but on being helpful, on customer service. isn’t about the tools. is that he concentrates not on the tools themselves, but on being helpful, on customer service. Dear IT Guy, Can You Actually Use the Tool You’re Creating? He realizes that Government 2.0

Gov 2.0 85

Gov 2.0 Twitter Web 2.0 Wiki 85

Social Media Strategery

DECEMBER 22, 2008

This is where I often tell my clients to take a step back from the tools of social media and focus more on the processes of social media. And even if your organization is ready for the tools, it may very well not be ready for what those tools will bring. I’m one of the leads for our social media/Government 2.0

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Social Media Strategery

NOVEMBER 20, 2009

&# Their response ranged from the dismissive – “why would we have a class on learning to Twitter – only old people use it anyway?&# – to the inquisitive – “it’d be great if we could learn more about how these tools are being used by companies so we’d know before we got hired.&#

Education 88

Education Gov 2.0 Class Web 2.0 88

Social Media Strategery

SEPTEMBER 23, 2013

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. Seemingly everywhere you look, there’s content marketing tips, tricks, and hacks.

Google 125

Google Storify Brands Content 125

Social Media Strategery

JUNE 7, 2009

That’s great marketing-speak, but bottom line, what’s in it for me? Dear IT Guy, Can You Actually Use the Tool You’re Creating? Development professional development prsa public relations public sector scary smcedu social media sports tools Twitter web 2.0 Aside from fame and fortune, you mean? The Whole. :

Gov 2.0 98

Gov 2.0 Web 2.0 Committee Proposal 98

Social Media Strategery

MARCH 1, 2010

But now, with social media such a huge part of public relations , advertising, marketing, sociology, and even biology , it’s becoming even more important that the next generation not only understands how to use social media, but how to use it for more than just organizing fraternity mixers or keeping in touch with your classmates.

Gov 2.0 91

Gov 2.0 Social Media Class Wiki 91

Social Media Strategery

JANUARY 10, 2009

Truth be told – there are going to be mistakes like this that will be made while our government learns how to effectively use these tools. Truth be told – there are going to be mistakes like this that will be made while our government learns how to effectively use these tools. It’s scary. It’s scary.

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

OCTOBER 17, 2009

Sites that are supposed to show data flow in fact are partial and ideological — so often it’s extreme leftists merely baking their ideologies into these tools and celebrating themselves and their consulting. link] sradick Thanks for that link Tad! link] Getting Past the Honeymoon of Gov 2.0 « FollowYourGov [.]

Gov 2.0 94

Gov 2.0 Sharepoint Web 2.0 Conference 94

Social Media Strategery

NOVEMBER 30, 2008

However, no matter how fantastic your material is, you’re not going to get far with any senior leader unless you have an understanding of these tools yourself. I won’t stop preaching that social media isn’t about the tools. I’m going to show them how the tools can make a difference in their day. brief summary: [link].

Gov 2.0 56

Gov 2.0 Web 2.0 Social Media Wiki 56

Social Media Strategery

OCTOBER 12, 2008

They tend to be older (have to learn these tools as opposed to having grown up with them), have longer tenure (are more set in their ways and resistant to change), and are motivated by different things (innovation is rarely on their performance assessments). So the manner of use of tools becomes extremely important.

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

OCTOBER 9, 2010

I think because at its core, social media is about communication, PR/marketing/communications pros have seized it as their own. You have to know what’s going on: the tools being used, the conventions/purposes for each, how to learn newer tools, how to separate BS from useful information.

Education 123

Education Social Media Project Study 123

Social Media Strategery

OCTOBER 19, 2008

Social media as an industry is changing rapidly – new tools, new resources, and new methods are always emerging. The best that you can hope for is to build a solid fundamental knowledge of the principles of social media and use the tools and relationships that you’ve built to stay on top of the latest trends.

Gov 2.0 69

Gov 2.0 Organization Social Media Transportation 69

Social Media Strategery

OCTOBER 6, 2008

Whether you are a recent grad who developed a marketing strategy using “new media&# tools or an experienced social media strategist you could be our next rockstar! Not marketing – they’re look at social media as “how do I leverage this to sell X.&# link] JE @Jacque… haven’t we met?

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Social Media Strategery

APRIL 4, 2011

Most of corporate America has VERY little knowledge of social media for business purposes, so by simply proposing that you use Twitter as part of your marketing plan during your internship, you may end up becoming THE social media subject matter expert. Here’s a news flash – you’re not.

Social Media 139

Social Media Class Consultant Proposal 139

Social Media Strategery

SEPTEMBER 25, 2009

The sports community is a very insulated community – teams and leagues generally look inside the sports industry to hire their communications and marketing professionals, but maybe they should take a look at the Government 2.0 Dear IT Guy, Can You Actually Use the Tool You’re Creating? The Whole. : Powered by Wordpress.

Gov 2.0 82

Gov 2.0 Sports Web 2.0 Wiki 82

Social Media Strategery

AUGUST 8, 2010

Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. The best person right now might be Joe over in Marketing, but what if Joe leaves the organization? Social media must be a part of your total integrated marketing. The Whole. :

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

SEPTEMBER 22, 2008

Where the police scanner gave the average Joe a way to learn about what was happening in their neighborhood before the mainstream media could report on it, tools like Twitter do this and more. I can see myself using Twitter as a tool for something as simple as navigating city traffic. What obstacles exist?

Gov 2.0 50

Gov 2.0 Social Media Twitter Web 2.0 50

Social Media Strategery

JANUARY 21, 2010

I do Web, marketing and social media consulting ( [link] ), but put a lot of effort into GovFresh. Dear IT Guy, Can You Actually Use the Tool You’re Creating? Development professional development prsa public relations public sector scary smcedu social media sports tools Twitter web 2.0 You have a day job too, right?

Gov 2.0 89

Gov 2.0 Web 2.0 Forums Wiki 89

Social Media Strategery

APRIL 1, 2009

Very few sales-y marketing types (that I came across). But, what I am going to do is offer my take on the event – what I loved and what I’d like to see next year. What I Loved The Mindset of the attendees. Most of the attendees were very much about cooperation, collaboration, and communication.

Gov 2.0 92

Gov 2.0 Wiki Conference Hashtag 92

Social Media Strategery

MAY 26, 2010

As Shedd mentions in his post, “In much the same way as you need to train yourself to recognize the market ‘pains’ that product opportunities create, you need to train yourself to note who you work best with, what personalities are most compatible.&# Dear IT Guy, Can You Actually Use the Tool You’re Creating?

Gov 2.0 91

Gov 2.0 Fashion Web 2.0 Committee 91

Social Media Strategery

OCTOBER 27, 2009

Not everything is a marketing opportunity – just try to be a helpful person whom others can rely on. If you’re interested in conducting a marketing call, say that’s what you’re doing. Use the tools that you’re advocating your clients use. Don’t speak only in marketing-y consultant-ese.

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Social Media Strategery

SEPTEMBER 18, 2008

I’ve had to endure a lot of contentious discussions with our legal, marketing, HR, and IT departments. Dear IT Guy, Can You Actually Use the Tool You’re Creating? Development professional development prsa public relations public sector scary smcedu social media sports tools Twitter web 2.0 briefings. The Whole. :

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

SEPTEMBER 18, 2008

I’ve had to endure a lot of contentious discussions with our legal, marketing, HR, and IT departments. Dear IT Guy, Can You Actually Use the Tool You’re Creating? Development professional development prsa public relations public sector scary smcedu social media sports tools Twitter web 2.0 briefings. The Whole. :

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

MAY 26, 2009

On the one hand I do like trying out many of these tools, and seeing how they apply to my workplace. On the one hand I do like trying out many of these tools, and seeing how they apply to my workplace. On the one hand I do like trying out many of these tools, and seeing how they apply to my workplace. The Whole. :

Gov 2.0 94

Gov 2.0 Types Meme Social Media 94

Social Media Strategery

MARCH 23, 2010

Internally, we’re going through a similar evolution – in a firm with 20,000+ employees spread across the world and dozens of different business lines and market areas , there’s no shortage of people now looking for ways that social media can help them and their clients. Other channels include more traditional “Web 1.0″,

Social Media 122

Social Media Gov 2.0 Committee Collaboration 122

Social Media Strategery

DECEMBER 30, 2008

[link] Andrew Krzmarzick Steve – I would second this book recommendation – read last year and passed it on to our head of Marketing and Communications. link] Andrew Krzmarzick Steve – I would second this book recommendation – read last year and passed it on to our head of Marketing and Communications.

Gov 2.0 77

Gov 2.0 Social Media Web 2.0 Wiki 77

Social Media Strategery

APRIL 7, 2012

Laziness disguised as "social media best practices" and cool new tools. And while many of these tools and practices may help someone increase their reach or save them some time, they are also making social media a hell of a lot less social. Don't get me wrong – I don't think people are actively trying to be lazy.

Press Release 139

Press Release Conversation Social Media Flickr 139