Adam Sherk

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The Best Social Media Analytics Tools for Publishers

Adam Sherk

What are the best tools for publishers looking to track social media activity at the content level? Spike from NewsWhip is well-suited to news sites with good functionality for both journalists and marketers. These tools are useful for pulling social data on your own site as well as the competition. Management Tools.

Analytics 240
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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. But it is a place to start, and when combined with other evaluation and monitoring tools like WebPagetest , Pingdom Tools and Rigor it can help you to develop a plan. Panda and Other Algorithmic Changes.

SEO 100
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Free Tools for Monitoring Hot Search Trends

Adam Sherk

You can also use keyword and reputation monitoring tools, real-time search tools and popular/meme lists for articles, tweets, social media submissions, etc. The major engines all produce some form of hot topic/trend list, and several third-party and social media sites do as well.

Trends 146
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Search Marketing Dwarfs Social Media in Interactive Marketing Budgets

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

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NBC Targets Local Markets on the New Digg

Adam Sherk

In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. Has there been interest/demand for market-specific content? NBC is trying to find out.

Digg 166
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My Top Posts of 2012 on Inbound Marketing and Audience Development

Adam Sherk

Here are my top 10 posts of 2012 by pageviews: The Best Free Tools for Twitter Analytics. Beyond Facebook Insights: Useful Facebook Analytics Tools. The Facebook analytics tools post is actually from December 2011 but since it was a top performer this year I’m letting it make the list. 5 Ways that Social Media Impacts SEO.

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Corporate social media marketing is about two-way communication

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Corporate Social Media Marketing is about Two-Way Communication by Adam Sherk on April 14, 2009 It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation.