Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. These areas have been somewhat excluded in the past by more traditional information systems research.

Research 194

Research Data Social CRM Wikipedia 194

agora pulse

OCTOBER 26, 2020

Not one social media app works best for every organization. Factors like your publishing schedule, the size of your client roster, your marketing goals, the platforms you use, and your marketing budget all determine the best social media scheduling tool for your team. The Top 10 Social Media Management Tools.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Social Media 245

Social Media B2B Marketing SEO 245

Firebelly

NOVEMBER 21, 2011

The Cure to Common Social Media Distractions. By Kristi Hines Social media can be an invaluable part of your business’ online marketing strategy. But one of the biggest issues that comes along with social media are the distractions – those things that take your focus off of your social media goals.

Social Media 168

Social Media Case Study Social CRM Study 168

Social Media Network Marketing

OCTOBER 15, 2010

It also encourages the existing customer to become the brand ambassador and introduce new members to the system. Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Social CRM then, must go to the source, not try to bring the source to it.

Social Media 101

Social Media Social CRM Repository Wiki 101

Razor Social

JUNE 1, 2017

If you are in B2B marketing or otherwise tasked with sourcing leads for your company, LinkedIn is one of the most powerful platforms you can use to grow your business. If you’re one of those people, then you probably don’t have the system and the tools in place to attract new prospects and build quality relationships.

LinkedIn 111

LinkedIn Tools Social CRM Widget 111

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. Hootsuite allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, and Instagram. It is one of the most famous social media tools in the market.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

The Realtime Report

DECEMBER 10, 2012

A new study by CRM analyst Ashley Verrill revealed that many of these tweets go unanswered — over the course of 4 weeks, brands responded to only 14% of the tweets sent. The “Social Customer Service Race” Study. by Customer Service on Twitter: Top Brands Respond To Only 14% Of Tweets | Keep Up With The Web | Scoop.it

Brands 193

Brands Twitter Study Social CRM 193

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Leaving the etiquette alone for now, our focus is how marketers need to approach our targets.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Direct Marketing Observations

DECEMBER 3, 2010

14) This article in July from Wired really touched on a lot of truths in social media that we all know about and in some cases actually do, but don’t admit. Gaming the System: How Marketers Rig the Social Media Machine. The Old Spice Voicemail Generator. 16) Stick this QR-Code Generator in your back pocket.

Sites 235

Sites Social Media Tools Storify 235

agora pulse

OCTOBER 31, 2019

These time-saving apps make social media collaboration much easier: Agorapulse: From social media scheduling and engagement to reporting and customer relationship management, Agorapulse is the all-in-one tool for social media collaboration. Store your social media images, policies, and other important files here.

Collaboration 65

Collaboration Social Media How To Energy 65

agora pulse

OCTOBER 31, 2019

These time-saving apps make social media collaboration much easier: Agorapulse: From social media scheduling and engagement to reporting and customer relationship management, Agorapulse is the all-in-one tool for social media collaboration. Store your social media images, policies, and other important files here.

Collaboration 65

Collaboration Social Media How To Energy 65

Convince & Convert

FEBRUARY 10, 2010

&# And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. A Social Anthropologist, Hidden In Your Keyboard Flowtown enables you to enter any email address, and the system instantly reports back where and how that address is connected on the social Web.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Keyhole.co

JULY 9, 2023

Even home bakers can click snaps of their delicious treats, be a famous face on social media, and run a full-fledged business. Social media marketing is an indispensable tool for both elite and common businesses and individuals. Using this social media analytics tool to its full potential might take a while.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

agora pulse

APRIL 7, 2020

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? Finding the right social marketing tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. Social Report (now Traject Social).

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Convince & Convert

JULY 29, 2012

Drive Social Media ROI with Content Marketing. Social media’s impact on this lead generation is relatively easy to ascertain, especially using social CRM software that ties to web analytics, such as Argyle Social (a Convince & Convert sponsor and what we use), Awareness , or Expion.

ROI 138

ROI Social Media Social CRM Survey 138

Convince & Convert

JULY 31, 2012

Launch Adwords for Social. Increasingly, social advertising on Facebook and Twitter use mechanisms that are strikingly similar to Google’s Adwords system (which it in turn copied from Yahoo! which bought it from Bill Gross who pioneered the concept at GoTo in the way back days).

Google 164

Google Adwords Software Social Media Management 164

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design.

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

JUNE 10, 2012

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data.

Social CRM 127

Social CRM Hubspot HootSuite API 127

Social Media Network Marketing

MAY 31, 2010

It also encourages the existing customer to become the brand ambassador and introduce new members to the system. Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Unported License. Unported License. This then leads to more sell and up sell.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

NOVEMBER 15, 2011

The two most important words in social media should be “so what?” ” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. Point Less.

Case Study 139

Case Study Study Social Media Repository 139

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. And once the system was set up and the business rules determined, the company spends almost no time managing the program. Guests want to share their story.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Because the real advantage email has over social is data. It’s no contest.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Webbiquity SMM

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. The core of social media marketing efforts should be the corporate blog. Integrate social media activities with your CRM system.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Koka Sexton

JANUARY 14, 2013

At the heart of sales people’s jobs is the CRM and over the past year we have even seen that the CRM is no longer enough and that it too has to become social. There was a great post written by Craig Jamieson called Leveraging Social CRM for B2B Salespeople that outlines some of the changes that are being made.

B2B 92

B2B Social CRM LinkedIn Class 92

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications.

Social Media 117

Social Media Strategy Statistics Metrics 117

Jeff Esposito

APRIL 4, 2011

Before you go calling me Debbie Downer, think about it this way: Salesforce is in the market of CRM and mapping people to online transactions. Radian6 maps conversations to users and easily integrates with both their new company and other CRM tools like Oracle. So what does this mean? What say you? Image – Bobby Mikul.

Radian6 52

Radian6 Social Media Social CRM Company 52

Convince & Convert

JUNE 29, 2010

The internet is the new extension of our central nervous systems. link] Doug Braun Cognitive Surplus – Use Social Connectivity to Change the World: [link] (Good assessment @cshirky @jaybaer) [link] Bob Leonard Turn off your TV. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Bravo, Clay.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

JUNE 17, 2010

Assuming, however, that you are not using some sort of @ptbarnum system to generate thousands of followers). Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off? Convince & Convert [link] #marketing #b2b [link] Evan E. Roberts @njmirolo Always fun!

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

MAY 4, 2010

On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. link] [link] Hot In Marketing Social Media's Internal Impact – An Interview with Phil Simon | Internal Social Media | Social Media Consultin.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

FEBRUARY 5, 2010

We’ve added Disqus as the commenting system. Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection. It’s on JaneNation.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. When creating and promoting social content, include specific, relevant keywords and search phrases wherever possible.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Sure, “listening&# is the most oft-cited path to social success, but if the “Mass Influencers&# aren’t talking about your company, you could have Dumbo ears, and it won’t make a bit of difference.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MAY 11, 2010

And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Give this a try will you?

FAQ 137

FAQ Content Consultant Social Media 137