Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). If social media is part of your PR plan, involving employees can earn you serious benefits. Now consider this exercise in the real-time social media scenario.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Likeable

MARCH 12, 2019

Over the past few years, Pinterest has evolved to become a social media powerhouse for e-commerce. With 250 million monthly active users, fierce competition from the likes of Instagram, and an IPO on the horizon, the social platform has been ramping up its digital shopping capabilities and finding new ways to drive results for brands.

Brands 81

Brands Nielsen Compete Retail 81

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. • Competitive analysis: How does your brand stack up to the competition? •

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 2, 2015

Influencer marketing—who hasn’t heard of it? More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Here are a few of the most common mistakes brands are making when it comes to influencer marketing.

Influencer 60

Influencer Brands Marketing Authentication 60

Webbiquity SMM

FEBRUARY 28, 2011

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. . • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America.

List 156

List Twitter Brands Microsoft 156

Convince & Convert

NOVEMBER 17, 2015

Reputation? Today, according to research I completed in conjunction with my new book, Hug Your Haters , among those expecting a response at all, 40% of customers who complain about businesses in social media expect to hear back within one hour. 47% of Americans trust advertising, according to Nielsen. Availability?

Nielsen 60

Nielsen Authentication Price B2B 60

Diva Marketing Blog

FEBRUARY 22, 2009

The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. When I learned that ARF was actively leading the charge to bring social media research into the mainstream of the marketing research industry I reached out to Joel.

Research 40

Research Social Media Nielsen Microsoft 40

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. You’ll then see a search results page that shows a comprehensive list of places you’ve been mentioned on the social Web. .&#

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

NOVEMBER 20, 2013

It was a manifesto that urged enterprises to tap into the power of social media so that employees could more easily collaborate and share information across departments. That single manifesto brilliantly encapsulated just how social media could transform business. and kick-started the second generation of social media.

Social Media 152

Social Media Sentiment Nielsen Reputation 152

Webbiquity SMM

JULY 22, 2014

This shift has led to today’s emphasis on “social” PR. But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines.

Press Release 220

Press Release Nielsen Blogger SEO 220

Keyhole.co

AUGUST 10, 2023

But as on every other social media platform, content is king on LinkedIn. For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

But as on every other social media platform, content is king on LinkedIn. For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Research 212

Research Social Media B2B Marketing 212

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared.

Social Media 199

Social Media Tools Tips ROI 199

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. What is Employee Advocacy. Employee advocacy is the promotion of a company by its employees. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Later

APRIL 14, 2019

Dubbed “the Super Bowl of Instagram advertising”, Coachella is a melting pot of experiential marketing, exclusive parties, and branded events that everyone wants to be part of. Plus, it’s worth noting that marketing your brand at Coachella, is not just marketing to the people who walk through the festival gates.

Trends 58

Trends Instagram Collaboration Hosting 58