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This Week in Social Media – 4/3/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. Monday was April Fools Day, during which seemingly every brand got in on it and pranked the internet with a gag or two, poking fun at themselves or their products. Still, Facebook dominates in this space.

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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

Modern blog software allows you to format the layout to resemble magazines, corporate web sites or for syndicating videos. People come (call, contact, or ask) you about your product or service instead of you selling them aggressively. Over time, you will need bloggers to help you spread your content, product or service.

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How to Go Beyond Blogging and Harness Multi-Channel Marketing

ProBlogger

Modern blog software allows you to format the layout to resemble magazines, corporate web sites or for syndicating videos. People come (call, contact, or ask) you about your product or service instead of you selling them aggressively. Over time, you will need bloggers to help you spread your content, product or service.

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Social media should not continue to give off the mindset that it’s easier to get things for free. Lisa Barone made a really good point last month when she said that her productivity went up as a result of respecting her time. I hearken back to the magazine rack on the street corner that had the sign if you read it you bought it.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Ideas and good products spread faster. More people were reached using one advert or one advertising channel.

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7 Deadly Blog Writing Sins

Techipedia: Tamar Weinberg

But to me, a blog is similar to a magazine and most popular magazines have pictures. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. Something to be said, there.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. Offer pre-release access to new products/services. Send free stuff.

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