Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. And to crowdsource sentiment on your brand. 50% of participants in a study reported being more interested in a brand when they see ads for it on Instagram. It gives you legitimacy.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Another key piece of data from our #BrandsGetReal report was 78% of consumers actually want brands to use social to bring them together.

Strategy 142

Strategy Metrics Hubspot Retail 142

Pixlee

SEPTEMBER 29, 2020

If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. It’s about regular interactions, communication, and establishing an emotional connection that encourages long-term loyalty. According to the latest reports, approximately 1.6

Engagement 90

Engagement How To Metrics Loyalty 90

Sprout Social

FEBRUARY 18, 2020

Responding to customers has been shown to lead to stronger brand loyalty among customers. While you’re monitoring, you can tag incoming messages that will later on be used to generate listening queries and reports. Sprout’s 2019 Index Report found that: 59% of consumers reach out to brands on social because they had a great experience.

Social Media 136

Social Media Strategy Brands Airlines 136

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

DECEMBER 16, 2019

For example, comparing the social presence of a local bakeshop to an enterprise retailer or software company is apples and oranges. Emotions can be difficult to quantify, and yet they’re major indicators of brand health and loyalty. For example, the Audience Growth report highlights how each platform performs month-to-month.

Social Media 99

Social Media How To Metrics Analytics 99

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. But social media usage is on the rise, with 76% of consumers reporting they used social media more in the last year and 63% purchased on it.

Retail 98

Retail Social Media UGC How To 98

Sprout Social

OCTOBER 22, 2018

According to the latest Sprout Social Brands Get Real report, more than half of consumers want CEOs to have a personal presence on social media–indicating that CEOs with personal profiles seem more approachable, accessible, human, honest and trustworthy. And they’re not the only ones. A lot of people care.

Reputation 74

Reputation Industry Aggregator Research 74

Laurel Papworth

FEBRUARY 18, 2016

Welcome to the Matrix/Minority Report. What that means is we’re able to tailor an insurance offer that targets those really good insurance risk customers,” Woolworths Ltd director of group retail services, Penny Winn, told AdNews. Shares Social Media has trained artificial intelligence and now Big Data is taking over.

Data 40

Data Social Media Insurance Training 40

Sprout Social

MARCH 16, 2023

Only the brands that go above and beyond for their customers receive enviable brand loyalty. Social customer service metrics can be grouped into three categories: speed and efficiency, volume and team productivity, and sentiment. This report answers how much your team is accomplishing in the Smart Inbox.

Metrics 100

Metrics Social Media Sentiment Airlines 100

Sprout Social

FEBRUARY 21, 2024

What is a Net Promoter Score Net Promoter Score measures customer loyalty by gauging whether or not a customer would refer your business to a friend or colleague. It measures the overall sentiment that a customer feels towards your brand, rather than focusing on a specific purchase.

Survey 88

Survey Loyalty Data Aggregator 88

Social Media Strategies Summit

JANUARY 2, 2020

In fact, some retailers report that holiday sales make up 30% of their total revenue for the year. According to the National Retail Federation , 56% of gift-givers began their holiday shopping in early November and an estimated 190 million consumers shopped between Thanksgiving Day and Cyber Monday. 7 Visa Embraces #ShopSmall.

Campaign 134

Campaign Retail Loyalty Marketing 134

Hootsuite

DECEMBER 9, 2020

Our 2021 Social Trends report—based on a survey of over 11,100 marketers and in-depth interviews with top experts at agencies, brands, and social platforms—uncovered strategies and tactics that are setting top organizations apart on social. And transactions alone don’t create memorable brands , boost loyalty, or drive long-term growth.

Questions 142

Questions Social Media Strategy Survey 142

Hootsuite

JULY 13, 2022

Done right, c ustomer experience will help you increase sales and improve brand loyalty. Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. Then, you can measure the social sentiment of your brand. What is customer experience?

Tips 107

Tips HootSuite Survey Template 107

Hootsuite

MAY 10, 2021

Gauge customer sentiment. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. Several studies show that participation in communities can increase brand loyalty. But what drives the loyalty and love for this brand are the things that we believe.”.

Examples 145

Examples Company Social Media Apparel 145

Sprout Social

NOVEMBER 16, 2021

For example, fashion retailer River Island has over 160 active tags they apply to content to track more qualitative insights like consumers’ preferences for UGC content versus official brand photography. Their top-tier social customer service strategy drives sales and incredible customer loyalty— the proof is on social.

Social Media 139

Social Media UGC Analysis Conversation 139

Webbiquity SMM

JUNE 14, 2011

78% of executives report that they are spending less time with sales reps than ever before. Make your customer service content searchable, and extend the customer relationship to build loyalty and recommendations. Delivr is a good option, particularly for local retail businesses, due to its mapping functionality.

B2B 164

B2B Sentiment SEO Klout 164

Convince & Convert

JULY 27, 2012

Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. I mean, they’re going to be doing the first earnings report this week. It’s a great report. Listen Now. Jay: I like it, I like it.

Airlines 115

Airlines Sentiment Hotels ROI 115

Sprout Social

JANUARY 26, 2021

Instagram keeps building up its capabilities for businesses, and as more ecommerce , retail and CPG brands embrace the Shopping aspect of the platform , it’s critical for businesses to deliver customer service where the path to purchase began. Build brand loyalty and retention. Improve your Instagram Stories strategy.

Template 137

Template Templates Instagram FAQ 137

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. It’s more about demand creation.

Social Media 119

Social Media Strategy Mobile Consultant 119