Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Writtent Blog

NOVEMBER 24, 2023

You’ve probably heard that blogging can do wonders for your business–improve your SEO, attract more visitors to your website, build trust and brand loyalty, generate more leads and sales, and more. For example: HubSpot is one of the fastest growing internet marketing software companies in the U.S.,

Hubspot 96

Hubspot How To Loyalty Resources 96

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 121

Strategy Sentiment Marketing Analysis 121

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Discount 120

Discount Marketing How To B2B 120

Sprout Social

JANUARY 29, 2024

According to a Sprout Social Q4 2023 Pulse Survey, short-form videos are what people want to see most on social, so it’s no surprise that platforms like TikTok and Instagram have seen such fast and steady growth. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024.

Social Media 105

Social Media Strategy Exercises Retail 105

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. If you’re feeling the heat, we see you and hear you.

Social Media 106

Social Media Marketing Atlassian Team 106

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Sentiment 104

Sentiment Banking Patterns Hotels 104

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.

Template 167

Template Templates Trends Content 167

Sprout Social

FEBRUARY 15, 2024

It’s not possible to have a successful digital marketing strategy or social media strategy without it. Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term.

Engagement 98

Engagement Tips Loyalty Metrics 98

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. How to use social media marketing for retail to get more sales. Using social media marketing for retail: 3 best practices. retail market from a downturn.

Retail 104

Retail Social Media Brands Tips 104

Sprout Social

MAY 16, 2023

Emerging technologies, rising consumer expectations and a shifting social media marketing landscape have left many with questions on how to navigate this changing terrain. In fact, building brand reputation and loyalty is the #1 priority in the current economic environment. Attention-grabbing content is no longer enough.

Social Media 102

Social Media Loyalty Reputation Data 102

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Scraping the web, surveys, competitive research, all give us loads of data, but is it the right data, and how do we parse that data for the truth?

Strategy 111

Strategy Focus Group Sentiment Survey 111

Sprout Social

JANUARY 9, 2024

What is social media personalization and why are marketers prioritizing it? Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions. Carve out time for audience research and build the resources and the right infrastructure into your budget.

Social Media 117

Social Media Sentiment Data Team 117

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Secure stakeholder buy-in and support Securing stakeholder buy-in gets you the resources, budget and organizational support you need.

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 95

Social Media Team Social Media Management Report 95

Socialmedia.biz

JULY 8, 2020

Social media marketing is way more than posting a pretty picture and watching the likes roll in. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Adding value is one of the top reasons we love social media marketing. Now take that a step further. What’s more?

Social Media 179

Social Media Tips Hashtag UGC 179

Sprout Social

FEBRUARY 7, 2023

The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program. Advocacy also invites your current employees to be stewards of your brand, fostering a sense of ownership, loyalty and belonging.

Buy 89

Buy Curation Statistics Survey 89

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use.

Examples 97

Examples Template Templates How To 97

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics.

Analytics 107

Analytics Sentiment Analysis Patterns 107

Waxing UnLyrical

APRIL 6, 2016

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Like most other things in the digital marketing space, garnering the support of influencers in your niche takes time , and sustained effort.

Influencer 100

Influencer Engagement Social Media Marketing 100

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Brand surveys. Unfortunately, these surveys take weeks (if not months) to design and distribute.

Strategy 125

Strategy Brands Hubspot Survey 125

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 112

Patterns Sentiment Analysis Proposal 112

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. That means if you’re not using it as a resource to nurture, engage, and foster relationships with potential buyers, you’re missing out on a golden opportunity to drive more revenue.

Social Media 62

Social Media B2B Sentiment How To 62

Webbiquity SMM

JUNE 6, 2016

If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Your employees are one of the most valuable marketing assets available, and if you’re not putting them to use as part of an overall marketing strategy, you’re missing out on an incredible opportunity to increase revenue.

Brands 100

Brands Loyalty Survey Newsletter 100

Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Sentiment 98

Sentiment Analysis Patterns Price 98

Pixlee

DECEMBER 16, 2019

When Content Marketing Institute talked to businesses about their challenges and perspectives on digital marketing, they found that a lot of them saw the value in using influencers. Digital marketing professionals also considered them as a reasonable investment that increases web presence and helps to sell more.

Influencer 54

Influencer UGC Marketing Loyalty 54

Waxing UnLyrical

JUNE 28, 2013

On the different kinds of assets a company has: A3: Tangible assets less than half company value, rest= goodwill, intellectual capital, customer loyalty, consumer support, etc. On how Sodexo specifically measures its Corporate Citizenship efforts: A3: #Sodexo uses 3 year survey of stakeholders. And of course we should!

CSR 258

CSR Survey Consultant Loyalty 258

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. Maybe we have loyalty to a specific brand because of a particular memory association. We did the research, so why aren’t they buying?

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 141

Strategy Metrics Hubspot Retail 141

Sprout Social

NOVEMBER 8, 2023

Customer sentiment analysis is a facet of AI marketing that involves understanding how customers think and feel about your products, services or business. It helps you understand the nuances of emotion that drive satisfaction, loyalty and advocacy. Why do you need to analyze customer sentiment? Unhappy customers leave bad reviews.

Sentiment 103

Sentiment How To Analysis Review 103

Oktopost

MARCH 20, 2021

Now, more than ever before, marketers must get creative to accelerate growth in the face of a shifting global business landscape. According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. Growth hacking isn’t prescriptive.

Strategy 144

Strategy Metrics Process B2B 144

Sprout Social

MAY 20, 2021

Engagement can be measured through quantitative data (think: productivity) and/or quantitative factors such as emotions, loyalty and satisfaction. Employee feedback surveys. That’s why employee feedback surveys matter. That’s why employee feedback surveys matter. Why employee engagement matters so much.

Engagement 124

Engagement Survey How To Collaboration 124

The Realtime Report

NOVEMBER 18, 2019

Happy, satisfied customers aren’t just more likely to come back and use your brand again; they can help your business build credibility, boost your reputation with good word of mouth marketing and even bring more customers in. Get to Know Customers. Go the Extra Mile. Incorporate Customer Service into Everything.

Strategy 87

Strategy Loyalty Survey Reputation 87

Freelance Social Media

MAY 26, 2009

According to the Nonprofit Social Network Survey conducted in March 2009 by NTEN, Common Knowledge, and ThePort, social networking has become an increasingly important part of nonprofits’ online strategy. Additionally, more than half (55%) of survey respondents intend to increase social networking staffing over the next twelve months.

Social Networking 225

Social Networking Organization Foursquare Survey 225

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. Organic posts help to build your awareness, follower loyalty, and brand personality. Catering to a niche audience inspires loyalty.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

MAY 18, 2021

Used together, the two strategies can empower marketers to create relevant content that engages their audience no matter which channel they find themselves on. Our recent survey of 250 business executives further illuminates the need to invest in both traditional and social media to ensure your business is set up for the future.

Social Media 109

Social Media Team Focus Group Loyalty 109

Sprout Social

APRIL 22, 2021

Hilton’s strategy to inspire renewed trust and confidence in both travel and their brand appears to include three insight-driven pillars: product innovation, marketing creative and customer connection. Judging by some of the comments, this program had a direct affect on loyalty and revenue. Marketing creative.

Hotels 118

Hotels Strategy Travel Sentiment 118