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How to Find Your Audience on Social Media

Social Media Strategies Summit

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” This is a massive issue for many brands.

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LinkedIn Shares New Listing of the Most Popular LinkedIn Learning Courses of 2020

Social Media Today

LinkedIn has shared the latest listing of the most popular LinkedIn Learning courses, which, unsurprisingly, reflect a big focus on remote work.

LinkedIn 218
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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

Analysis 184
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LinkedIn Shares Listing of its Most Influential Users in 2020

Social Media Today

LinkedIn has released its annual Top Voices list, showcasing the LinkedIn members who generated the most engagement throughout the year.

List 218
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7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO?

SEO 159
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Research 257
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LinkedIn Adds Reviews and Ratings for Profiles Which Have Added Services Listings

Social Media Today

LinkedIn users will now be able add and view reviews of user services, as listed on their profiles.

Review 218