Jon Loomer

FEBRUARY 26, 2024

Within Meta’s documentation , they also highlight the following stats: 13% lower median cost per product catalog sale 7% lower median cost per website conversions 28% lower average cost per click, lead or landing page view The first two are the most meaningful. Differences Expansion Exceptions. Custom Audiences.

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Jon Loomer

MAY 14, 2023

Beyond that, the main thing to understand is that the algorithm has a singular goal: Get you as many of your desired actions possible at the lowest cost (or highest value or at the highest ROAS , depending on your optimization). If you want purchases, optimize for purchases. Don’t forget this. That’s good.

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Jon Loomer

JANUARY 22, 2024

Optimization is Literal This is going to come up repeatedly, so let’s address it now. It’s important that you understand that Meta ads optimization is literal. Meta will optimize and make adjustments (including who sees your ad, which will be important) based on satisfying that goal. You want leads?

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Jon Loomer

FEBRUARY 15, 2023

Create a Meta Pixel Event that Fires After Viewing a Page for 60 Seconds Create a Meta Pixel Event that Fires After Scrolling 70% Down a Page Create a Quality Visitor Event If you’ve already completed the steps above, the most difficult tasks are finished. If you haven’t done these things yet, you’re in luck.

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Jon Loomer

SEPTEMBER 23, 2023

The link click and landing page view aren’t good enough. It fires when someone spends 1, 2, or 3 minutes on a page. It fires when someone scrolls at least halfway down a page. These are two easy ways to measure engagement that are far more valuable than simply loading the page.

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Jon Loomer

SEPTEMBER 12, 2023

A popular strategy is to run Traffic campaigns that optimize for link clicks or landing page views. When you optimize for link clicks, you’ll see this is far from the truth. Meta needs a way to optimize for quality traffic, but that doesn’t exist. The post Don’t Optimize for Clicks!

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Jon Loomer

JUNE 19, 2023

When you read through the pages of this website, be aware that available objectives at the time of that post will impact the recommendations provided. The methods available to optimize your ads are impacted by the objective you select, but the influence stops there. You won’t have the volume to exit the Learning Phase ; and 2.

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Jon Loomer

FEBRUARY 12, 2024

An example is if you ever run lead ads using instant forms while also having a landing page on your website, there are at least three different ways you can exclude people who already performed this action: Lead form custom audience, website custom audience, and customer list custom audience. Performance goal optimization.

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Jon Loomer

MARCH 1, 2023

In fact, the issues related to Audience Network were highlighted in my blog post about my optimization test related to driving quality traffic. In that post, I discovered that when optimizing for Link Clicks or Landing Page Views to promote a blog post, nearly all of my budget was spent on this placement.

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Advertising Video Metrics Issues 177

Jon Loomer

FEBRUARY 19, 2024

Read the prior posts below: Common Ad Set Optimization Mistakes Advertisers Make 5 Most Common Attribution Mistakes Advertisers Make 6 Targeting Mistakes Advertisers Make When you create an ad set, one of the customizable options is placements. Ad sets that are optimized for top-of-the-funnel actions are notoriously problematic.

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Jon Loomer

OCTOBER 4, 2023

I use Google Tag Manager to manage my pixel, which helps me create custom events that fire based on a timer (how long someone spends on a page), scroll depth, engagement with embedded YouTube videos, and more. In order for custom events to be available for this purpose, you first need to optimize for the event at least once.

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Jon Loomer

SEPTEMBER 14, 2023

The biggest issue with ads optimization is that, unless you optimize for purchases, Meta doesn’t care about quality. Link clicks, landing page views, ThruPlay, even add-to-carts and initiate checkouts. Optimize for an Add to Cart, for example, as your primary performance goal. Let me know what you think!

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Cost Issues Organization Conversation 155

Jon Loomer

MARCH 3, 2024

The algorithm will try to get you the most optimized actions within your budget. Since Meta is already trying to get you the most optimized actions within your budget, overriding that strategy will rarely be beneficial. But, you also have the option of using a manual bid strategy, which is usually a Cost Per Result Goal or Bid Cap.

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Cost Conversation Strategy Issues 131

Jon Loomer

JANUARY 24, 2024

We’re entering a new era of ads optimization driven by broad targeting and automation. How does Meta improve optimization to work in all situations? Let’s first review the problem and an example of ads optimization gone wrong. This can also work for conversion leads optimization.

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Social Email Marketing

JUNE 16, 2011

Unless you’ve been off the planet for a while, you’ve probably heard a lot of talk about how important landing page optimization is to increasing conversions on your website. With the power of email, search and, yes, even social, in driving so much traffic, having landing pages which are rich in.

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Jon Loomer

MARCH 7, 2022

Facebook does a really good job of optimizing for conversions. But, Facebook ads optimization is much less kind to content creators. Let’s discuss the problems with optimization for content creators and what Facebook could do about it. The Problems with Optimization. You want link clicks or landing page views?

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Content Facebook Course Campaign 201

Jon Loomer

JANUARY 24, 2024

Campaigns that are optimized for Impressions, Video Views, Reach, Engagement or Ad Recall Lift will now have the option to opt-in to Advantage Detailed Targeting.” Previously, these optimizations were not eligible. So, just like when optimizing for conversions, it’s always on with no ability to turn it off.

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Jon Loomer

JANUARY 6, 2024

Most advertisers know that this can be accomplished by optimizing for link clicks or landing page views. Focus on what matters most : The number of optimized actions (usually a conversion) Cost per optimized action Leave the misleading secondary metrics for someone else. You can have a low CTR with conversions.

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Metrics Advertising Cost Conversation 137

Jon Loomer

AUGUST 3, 2022

The challenges related to tracking, targeting, and optimization have increased during the past couple of years. If you can’t use your pixel, you aren’t able to track results, optimize for a conversion, or target those who clicked on your ad. The Page Engagement custom audience was too broad. Everything.

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Social Email Marketing

APRIL 22, 2011

Unless you’ve been off the planet for a while, you’ve probably heard a lot of talk about how important landing page optimization is to increasing conversions on your website. With the power of email, search and, yes, even social, in driving so much traffic, having landing pages which are rich in.

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Conversation Tips Marketing 77

Jon Loomer

FEBRUARY 22, 2024

You can send people to a landing page on your website, but even then tracking is limited. You can also optimize for these events in an attempt to show ads to people most likely to listen to your podcast. You can run ads to Apple Podcasts or Spotify, but the tracking is a black hole. If you have a podcast, it’s worth trying.

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Embedding Apple YouTube RSS 147

Jon Loomer

SEPTEMBER 25, 2023

Using Google Tag Manager, I created an event that only fires once you do three things: • Spend at least three minutes on a page • Scroll at least halfway down that page • Click an internal link I can then add a column to my Ads Manager to know how many of those who click my ads are deeply engaged.

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Jon Loomer

DECEMBER 13, 2023

Your ad might look like this… When someone clicks your ad, it will send them to your website landing page. That page has the website form. Completions of that website form is how Meta optimizes and measures success. It just makes that page confusing. Click it and it opens an Instant Form. But you can’t.

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Questions Conversation Products 136

Jon Loomer

JANUARY 24, 2022

This is updated in Optimization & Delivery. Under the old Brand Awareness objective, the only optimization option was Ad Recall Lift. You needed to use the old Video Views objective before to optimize for ThruPlay or 2-Second Continuous Video Views. Landing Page Views. Website: Landing Page Views.

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Jon Loomer

APRIL 1, 2024

I created a separate landing page and form for the test, and I tag people in my CRM when they subscribe there. This ad set was optimized for the Complete Registration standard event, so the Results column was reporting all attributed fires for that event. It could be pixel, API, or event issues. How could that be?

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Conversation API Eventful Report 142

Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works.

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Facebook Eventful Campaign Conversation 204

Jon Loomer

OCTOBER 23, 2023

I’d be fine if Meta locked in Advantage+ Placements when optimizing for a conversion. An example of this is Audience Network when optimizing for link clicks or landing page views, so it’s good those placements are somewhat easy to remove. The problem is for any type of top-of-funnel action.

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Types Conversation Examples Platform 143

Jon Loomer

DECEMBER 12, 2023

If you optimize for any type of conversion, you’ll likely see your ads aren’t distributed much in those placements at all. Where you need to be careful is when optimizing for the top of the funnel. Meta will try to get you as many link clicks or landing page views as possible, for example, if that is your performance goal.

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Advertising Cost Conversation Issues 128

Jon Loomer

SEPTEMBER 15, 2022

You may want to monitor the quality of traffic you’re sending by calculating the ratio of Landing Page Views over Link Clicks. For example, if you are optimizing for a purchase, you should care most about the number of purchases, the cost to get those purchases, and maybe the ROAS. Time on Page – 60 Seconds.

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Webbiquity SMM

NOVEMBER 8, 2022

ComScore’s case study shows how social proof affects conversions using their landing pages. Social proof is a key component of conversion rate optimization (CRO). On one page, Comscore added both their client logos and testimonials; the other showed only the logos. Better Facebook Page ratings boost search rankings.

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Jon Loomer

AUGUST 6, 2020

There are times when advertisers don’t want to send users to a landing page. Objective and Optimization. The “Call Now” CTA requires the Reach objective, which means that you can only optimize for Reach or Impressions. As a result, Facebook can optimize for an action that may help lead to better results.

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Jon Loomer

DECEMBER 18, 2023

While their feedback is necessary for background and establishing what is important, you should determine how those goals are achieved — how your campaigns are constructed, targeted, and optimized. Meta ads optimization is designed with e-commerce in mind. Optimize for purchases? The page loads. No problem.

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Jon Loomer

DECEMBER 4, 2023

It is also how Meta measures success and the metric that is prioritized for optimizing delivery. When possible, you should optimize for some type of conversion. You can even adjust the quality of conversion Meta optimizes for and you get. You can optimize for number of purchases or value of purchases.

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API Conversation Eventful Advertising 175

Jon Loomer

OCTOBER 25, 2023

When people perform these events, you can use them for optimization, reporting, and targeting. Using a split screen, I engage on a page of my website while those events fire on Events Manager. One specific way to use custom events is for optimization. I walk you through some specific ways that I use custom events.

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Eventful Training Report Advertising 85

Jon Loomer

FEBRUARY 8, 2023

Once you create such an event, you can use this for reporting, optimization, and targeting. You’ll select the Page View trigger and want it (presumably) to fire on all pages. Time on Page – 60 Seconds Event Now it’s time for the fun stuff. One visitor can view multiple pages for 60 seconds, for example.

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Jon Loomer

JANUARY 20, 2020

The Reach objective and Reach optimization are big parts of my strategy. They may click a link, go to the landing page, and leave without purchasing. My goal was to reach as many of those who visited the Beyond the Boost landing page without buying during the past seven days as possible. No optimization.

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Examples Conversation CPM Campaign 207

Jon Loomer

FEBRUARY 13, 2023

Last week, I wrote about how to create a custom event that fires when someone views a page of your website for 60 seconds. You can use this for reporting, optimization, and targeting. The 60-second visit is pretty solid, but it has a weakness: What if someone sits at the top of the page for 60 seconds? What do you think?

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