Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Number of Nielsen households among them?

Klout 161

Klout Nielsen Influencer Social CRM 161

Mindjumpers

NOVEMBER 16, 2012

Don’t simply go with measuring followers, likes and Klout scores. In addition, as Mindjumpers’ CEO and Founder Jonas Klit Nielsen suggests, companies will increasingly invest in people who are highly skilled in content creation, through direct hires or by outsourcing. Assess industry trends. Go beyond that. Analyze engagement.

Report 216

Report Content Marketing Nielsen 216

Waxing UnLyrical

MAY 17, 2011

On Twitalyzer as compared to Klout, Eric said,&# Klout is to Nielsen/comScore as Twitalyzer is to Omniture/Google Analytics… our identification of ‘influencers’ is a byproduct of the system, not the system.&# (I like that!).

Klout 195

Klout comScore Nielsen Sample 195

Convince & Convert

JULY 19, 2012

Then there are so many other things that have helped it explode in the last year, especially with social media. That Jakob Nielsen and other people have researched that nobody really reads online anyway. Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution.

Social Media 128

Social Media How To Consultant Data 128

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide. The 4 Modern Metrics Mandates.

Metrics 128

Metrics Postrank Klout Marketing 128

Kikolani

JANUARY 3, 2013

According to a survey done by Nielsen Global Trust in Advertising , 92% of consumers trust recommendations from people they know. Meanwhile, only 36% of consumers trust completely ads on social networks. on Social Media Examiner where she covers a more detailed review about what it can do. Viral Lock. Related Posts.

Tools 151

Tools Digg Nielsen Klout 151

Convince & Convert

SEPTEMBER 2, 2015

highlight to tweet) In fact, a Nielsen report that shows 84% of worldwide consumers will take action based on the reviews and recommendations of trusted sources above all other forms of advertising. What they talk about, their Klout score, community, followers, engagement, and endless other identifiers come into play here.

Influencer 60

Influencer Brands Marketing Authentication 60