Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Instead, they object to the very notion and existence of Klout.

Klout 161

Klout Nielsen Influencer Social CRM 161

Waxing UnLyrical

MAY 17, 2011

On Twitalyzer as compared to Klout, Eric said,&# Klout is to Nielsen/comScore as Twitalyzer is to Omniture/Google Analytics… our identification of ‘influencers’ is a byproduct of the system, not the system.&# (I like that!).

Klout 195

Klout comScore Nielsen Sample 195

Mindjumpers

NOVEMBER 16, 2012

Don’t simply go with measuring followers, likes and Klout scores. In addition, as Mindjumpers’ CEO and Founder Jonas Klit Nielsen suggests, companies will increasingly invest in people who are highly skilled in content creation, through direct hires or by outsourcing. Assess industry trends. Go beyond that. Analyze engagement.

Report 216

Report Content Marketing Nielsen 216

Convince & Convert

NOVEMBER 23, 2010

Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide. Companies like PostRank (with its analytics product), and Klout (with its online influence measure) and leading this integrated metrics parade. million households with a television.

Metrics 128

Metrics Postrank Klout Marketing 128

Kikolani

JANUARY 3, 2013

According to a survey done by Nielsen Global Trust in Advertising , 92% of consumers trust recommendations from people they know. How to Increase Your Retweets, Twitter Followers & Klout. A logo behind a brand or people you know? Meanwhile, only 36% of consumers trust completely ads on social networks. Related Posts.

Tools 151

Tools Digg Nielsen Klout 151

Convince & Convert

SEPTEMBER 2, 2015

highlight to tweet) In fact, a Nielsen report that shows 84% of worldwide consumers will take action based on the reviews and recommendations of trusted sources above all other forms of advertising. What they talk about, their Klout score, community, followers, engagement, and endless other identifiers come into play here.

Influencer 60

Influencer Brands Marketing Authentication 60

Convince & Convert

JULY 19, 2012

That Jakob Nielsen and other people have researched that nobody really reads online anyway. Jay: Does this infographic boom feeds into this whole culture of shortcuts that we always embrace, whether its Klout or number of Facebook fans or other things that are of somewhat murky value? It’s just such a sharable form of content.

Social Media 128

Social Media How To Consultant Data 128