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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. Simple, right?

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Foundations for integrated digital marketing

Sherrilynne Starkie

For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook. Earned Media : Sometimes referred to as ‘PR’, this is when other entities cover your news and information. This includes social media ads, search ads, native ads, advertorials and more. I always push back on this.

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Native advertising is here to stay

Sherrilynne Starkie

Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. Many high profile news sites and social networks have been offering native ads to brands for quite some time. News staff will not be involved in paid content; freelancers will do the job.

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The Marketing Agency Of The Future

Twist Image

Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when it comes to the marketing of brands. What's an agency to do? Over time, this role has changed. Nothing more. Nothing less.

Marketing 100
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Don't Confuse An Influencer With Influencer Marketing

Twist Image

In case you didn't know, it's not all that difficult to pay someone that has a large social media presence to talk up your products and services. Brands see this as a new form of marketing. These influencers don't keep pushing for the brand (unless brands keep paying). Influencer marketing is all the rage right now.

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Change or Die | Fast Company

Buzz Marketing for Technology

Find Blogs. Science offers some surprising new answers -- and ways to do better. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. ); document.write( ); FastCompany.com | Where ideas and people meet.

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How to Target 25-40 Year-olds Online

ProBlogger

This guest post us by Genevieve Flintham of www.stagweb.co.uk. Each target group demands a different set of things when it comes to websites and blogs, but in this instance we’re going to look purely at users aged between 25 and 40. To back ourselves up, many of our blog posts link to the following page: 3.

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