Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

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Analytics Sentiment Analysis Patterns 114

Hootsuite

APRIL 17, 2023

1 Analytics Tool for Growth Beautiful reports. Actionable insights to help you grow faster. Facebook On Facebook, Reach defines how many people saw content from your Facebook Page, or about your Facebook Page (for example, a post you were tagged in). YouTube YouTube Analytics doesn’t offer a Reach metric.

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HootSuite Metrics Analytics Instagram 145

Hootsuite

MARCH 15, 2023

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. Even while some things about Facebook remain a mystery — for instance, why does your seventh-grade boyfriend leave a ‘Happy Arbor Day’ message on your wall every year? Clear data.

Analytics 102

Analytics Tools Facebook HootSuite 102

Hootsuite

SEPTEMBER 25, 2023

1 Analytics Tool for Growth Beautiful reports. Actionable insights to help you grow faster. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1. We’ve even included a simple (and free!) Clear data.

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Industry Engagement HootSuite Analytics 125

Social Media Strategies Summit

NOVEMBER 18, 2022

TikTok offers an exhaustive range of analytics that allow you to see under the hood of your audience insights. To find it, log in to your account, hover over your profile picture, and click View Analytics. Select the Followers tab, and you’ll get access to a treasure trove of audience insights. Image source. Image source.

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Social Media Strategy Influencer LinkedIn 240

Jon Loomer

OCTOBER 14, 2021

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. They can also provide additional insight that Ads Manager alone can’t provide. Let’s assume we added these parameters to the URL of a Facebook ad. One tool available is URL parameters.

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URL Facebook How To Analytics 210

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social Media Analytics Defined. Google Analytics.

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Analytics Social Media Tools Price 179

Ignite Social Media

OCTOBER 23, 2023

In this video from Ignite Social Media, analytics director Ryan Sweeney and SVP Misi McClelland discuss the opportunities and limitations of TikTok for driving traffic and sales. As Misi shares, we’ve seen TikTok yield more cost-efficient clicks than Facebook in some cases for Ignite Social Media clients.

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Conversation Marketing API Analytics 110

Buffer Social

MARCH 28, 2017

Facebook Insights is one of the most powerful Facebook analytics tools available. When you dive into your Facebook Insights, you’ll receive a wealth of data to help you understand more about your Facebook Page. There’s a lot to learn about Facebook Insights. Navigating this guide.

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Analytics Strategy Facebook Social Media 40

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights.

Analytics 85

Analytics Conversation Brands Sentiment 85

Jon Loomer

JANUARY 4, 2022

Is Facebook’s Audience Insights Tool still available? Audience Insights * is * still available, though somewhat “rebranded” It looks very different from the previous version of the tool. A quick background: Back in early 2021, Facebook announced that their Audience Insights tool would be removed.

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Facebook Analysis Instagram Tools 217

Hootsuite

FEBRUARY 7, 2024

So where exactly can you find the hashtag analytics you need to do all of that? What are hashtag analytics? Hashtag analytics are data that provide information about the performance of hashtags on social media. 1 Analytics Tool for Growth Beautiful reports. Actionable insights to help you grow faster. Clear data.

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Hashtag Analytics Tools HootSuite 91

Keyhole.co

JANUARY 23, 2024

Do you want​ to learn how​ to create and use monthly Facebook analytics reports?​ We don’t have​ to tell you that Facebook​ is still one​ of the most popular social media sites​ in the world. In fact, with the right tools, you can have​ an insightful report ready​ in just​ a few minutes. There are over 2.93

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Template Templates Analytics Report 59

Hootsuite

APRIL 2, 2020

Like all business strategies, social media requires reporting and analytics to determine how well it’s working. Social media analytics is about gathering data from your social accounts and campaigns. The information you get from social media analytics tools will help you determine which strategies work best. Response time.

Analytics 145

Analytics Social Media Tools HootSuite 145

SocMed Sean

FEBRUARY 10, 2022

In 2020, Zuckerberg launched Reels on both Facebook and Instagram. As a result of TikTok’s rising popularity, Zuckerberg states that both Facebook and Instagram will make Reels a larger focus going forward. Shared data with Facebook makes it a targeting powerhouse. In addition, you can track these insights in real time.

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Instagram Strategy Marketing Metrics 162

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

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Facebook How To Aggregator Metrics 115

Hootsuite

MARCH 23, 2022

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. What is Snapchat Insights? And that’s it!

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Analytics Tools How To Metrics 144

Hootsuite

JANUARY 20, 2020

If your business is using Facebook, you need to be using Facebook analytics. It’s packed full of insights and data that can help you get the most from the social network that reaches 1.62 Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

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Analytics Facebook HootSuite Overview 145

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Gather honest insights Social media intelligence helps you to gain insights that are honest and unbiased.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Hootsuite

JULY 20, 2023

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation. What’s hot? What’s not?

Analytics 83

Analytics Social Media HootSuite Metrics 83

Sprout Social

APRIL 17, 2024

NLP works synergistically with functions such as machine learning algorithms and predictive analytics. Analytics and reporting Understanding how users interact with your chatbot and identifying areas for improvement helps you optimize your chatbot performance.

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Hubspot Template Templates API 101

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. These insights enable you to cut through the noise and understand how customers feel about your business, products and service so you can improve them proactively.

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Review Brands How To Analysis 128

Hootsuite

APRIL 11, 2023

1 Analytics Tool for Growth Beautiful reports. Actionable insights to help you grow faster. It can be tempting to zone in on your own social media analytics and focus only on strengths and weaknesses. Start by gathering your own metrics through social media analytics tools. Clear data.

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Analysis Social Media HootSuite Tips 105

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. If your Facebook content process has more steps than the ones above, you can add those in.

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Publishing Tools Brands Facebook 98

Hootsuite

APRIL 26, 2023

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. Social media market research is collecting data and insights about your target audience via social media platforms. To know exactly what people want is a marketer’s dream.

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Research Social Media HootSuite Marketing 123

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. Instagram: When sharing engaging images and videos, Instagram is a great platform to promote your company culture and share bite-sized content such as tips, tricks, and market insights. 7 Top B2B Social Media Trends 1.

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B2B Trends Social Media UGC 117

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

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Facebook How To Publishing Analytics 121

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter. It’s more than a space for personal updates and celebrity gossip.

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Strategy Twitter Tips Marketing 52

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Facebook Messenger, Instagram, etc) Web traffic sources , if someone clicks a link to your website from an unsecured page. Browsed a Facebook Group? Your direct traffic in Google Analytics is a good estimate. Talked on the phone?

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HootSuite URL Analytics Forums 120

Hootsuite

NOVEMBER 21, 2023

1 Analytics Tool for Growth Beautiful reports. Actionable insights to help you grow faster. Hootsuite Hootsuite offers built-in competitor analysis and benchmarking tools within Hootsuite Analytics. Competitor analysis is available for X (formerly Twitter), Facebook, and Instagram. Clear data.

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Analysis Tools Social Media HootSuite 86

Keyhole.co

DECEMBER 28, 2022

Up until now, brands and influencers alike have been using business accounts to support their Instagram marketing efforts and leveraged third party apps to access robust social media marketing analytics. A business profile offers Instagram users insight into audience demographics, weekly follower counts, reach and impressions.

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Instagram Influencer Analytics Notification 98

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

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Forums Reddit Analytics Sentiment 62

Hootsuite

MARCH 24, 2021

Another great option is to use a social media reporting tool like Hootsuite Analytics to build custom reports. Facebook Insights. Head to your Facebook Page and click Insights in the left menu. Head to your Facebook Page and click Insights in the left menu. Twitter Analytics. Click Insights.

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Template Templates Report Social Media 145

Keyhole.co

APRIL 26, 2023

You still haven’t started using Facebook Analytics, have you? Maybe you don’t see why you should be using another Facebook analytics tool. You have Facebook Insights anyway. The truth is, Facebook Analytics will completely change the way you do business. What is Facebook Analytics?

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Analytics Data Facebook How To 52

Hootsuite

NOVEMBER 7, 2023

Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. Hootsuite Insights powered by Brandwatch Insights takes social listening to a deeper level. You can also gain insights into social sentiment.

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Brand Monitoring Tools HootSuite Brands 98

Hootsuite

JULY 21, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Facebook video metrics. Facebook videos earn the highest engagement of any other type of content on Facebook—with a rate of 6.09% engagement rate for video posts. Engagement. Minutes viewed.

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Metrics Platform Video HootSuite 144

Hootsuite

OCTOBER 19, 2021

If you’re managing social accounts on Facebook, Instagram, or both, you can likely benefit from the management dashboard that is Facebook Business Suite. Let’s look at how Facebook Business Suite can help your business and when you might need to add other tools into the mix. What is Facebook Business Suite?

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Facebook HootSuite Marketing Comparison 132