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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it). After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week.

Sysomos 273
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11 best social media listening tools

Unmetric

Often people consider social media monitoring and social media listening to be the same. . Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. How important is a social media listening tool for brands? G2Crowd Rating: 4.5.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206
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The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity SMM

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media success is based on content and trust. Except in rare cases (e.g., Trying to automate interaction. Being negative.

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Link Love Monthly: Best of March 2011

SocialFish

These kinds of posts are what inform our own writing here at SocialFishing; hope you’ll dip in and out at your leisure! The list below is for serendipity ; if you prefer our “Must Read&# shares about important stuff for association social media, please click here to subscribe , or click here to browse. The Art of Social.

Sysomos 162
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How to use social data for competitor intelligence (II): understanding performance and leaders

Audiense

We are continuing our series of articles about the best way to use social data in the competitive intelligence field. With this information and insights the performance of competitors are provided, and help us to discover the strongest companies in the industry.

Data 68
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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Building this will inform the rest of the strategy, content, and social media platforms you participate on. Knowing this will inform your marketing, social media, SEO, and content strategies. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. when possible.

Strategy 186