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Why Klout Doesn’t Measure True Influence

Waxing UnLyrical

I’ll admit that it’s fun to bash Klout. They are on the front lines of the Wild West of determining influence, and who is doing that influencing, online. I have the belief that, despite what Klout says, it ties a large part of how “influential” you are directly to how much you tweet.

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Why Klout Should Not Be A Synonym For Influence

Waxing UnLyrical

Bloddy hell, we just can’t get away from “influence,&# can we? The tool that’s making the most rounds these days, it seems to me, is Klout. If you use HootSuite to manage your social platforms, every time you click on someone’s profile, you’re hit in the face with their Klout score. Who we are-are!

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Klout Now Measures 10 Social Media Websites For Influence

Small Business Mavericks

Klout just keeps getting better. I recently noticed that the service has added several other social media services to its metrics, which increases its value a hundred-fold (though I’d still say it’s overly weighted toward Twitter). In all, Klout is now measuring your influence across ten different social networks.

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When #measurePR met Klout

Waxing UnLyrical

Last week, the special guest on #measurePR was Megan Berry of Klout. Given how vocal I’ve been about how problematic I find many elements of Klout , it was pretty decent of her to be willing to participate. Why should we take Klout seriously? E.g., posting nonsense on Twitter [resulting in] increased activity & score?

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Why I Can’t Trust Klout Anymore

Bill Hartzer

Klout is a site that measures your influence on the web, using social media sites. Essentially, the more influential you are on social media websites, the higher your Klout score is. The score goes from 1 to 100, and I would say that it’s pretty easy to get a Klout score of 30 or higher. Let me explain.

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Why You Should Care About Klout

Ari Herzog

The recent addition of LinkedIn to the mix of social media considered when calculating a Klout score has left many wondering about Klout, how to raise your score, and whether it matters after all. Have you heard of Klout ? What is Klout? Klout’s algorithm strives to measure a user’s online influence.

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#measurePR Aug. 21, ’12: How Much #kred Does #klout Have?

Waxing UnLyrical

The August 21 #MeasurePR chat was a fun and lively discussion about a few topics of interest to measurement geeks—including the notorious topic we love to pick apart: Klout. Here are some highlights: Klout has recently made changes to its algorithm, many of which appear to be in response to (heavy) criticism of the “influence” tool.

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