Remove influence

Sherrilynne Starkie

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February 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

After a brief absence (December and January) the Ottawa Twitter top 20 makes its return. I started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel). But do these tables tell the popular/influence story? phdinparenting.

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March 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

The tables below are meant to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel). Very few of the most popular tweeps make the grade on the influence table. Here’s how the Twitter top 20 is compiled: Only real humans are included (no brands, no publishers etc).

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How to be smart on Twitter

Sherrilynne Starkie

Twitter has gone mainstream as people, brands and organizations flock to the social network. Maybe there is no real value in Twitter, or at least, no value in the way a brand is using Twitter. Start by taking a good look the Twitter community. This is an indication of how these followers tend to use Twitter.

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How many Twitter users actually tweet?

Sherrilynne Starkie

In a startling admission by Twitter apparently, one in five users never actually tweet. Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC). Twitter for companies.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily. It includes other influencers such as members of the public who have large or loyal social media followings.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily. It includes other influencers such as members of the public who have large or loyal social media followings. This also includes native ads and influencers marketing. Of those, two-thirds use it daily.

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How a social media consultant can help your business

Sherrilynne Starkie

Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks. These tend to include the following: Data and insights such as Google Analytics, Sysomos, Sprout Social, Facebook Insights, Twitter Analytics, etc. Industry certifications prove a social media consultant’s practical skill too.