Convince & Convert

JUNE 1, 2011

Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Rather, ask simple questions to help build their confidence, or ask a non-industry related question so they can get their feet wet without fearing that their answers are incorrect.

Social Media 138

Social Media Vocus Press Release Forums 138

Convince & Convert

MAY 20, 2012

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. Everyone in this industry needs to sharpen their messaging and be more specific about what they do. investor), Vocus. Hard to figure out who does what, right?

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Chances are that if industry influencers think we’re worth checking out, our target audience will too.

Influencer 158

Influencer Strategy Content Marketing 158

Webbiquity SMM

AUGUST 23, 2010

Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink.

ROI 193

ROI Social Media Vocus Metrics 193

Waxing UnLyrical

MAY 27, 2011

I had been given a test drive of Vocus which some of the applicants used. That is the industry/niche. We were looking for someone who could get the client placed in national publications as well as local press outlets like newspapers, to-do papers, community outlets, etc. Tip: I have many years of direct B2B sales experience.

Brands 177

Brands Vocus Blogosphere B2B 177

Webbiquity SMM

MAY 3, 2011

She is an opinion leader on social media, and has been invited to speak at industry conferences and quoted in publications. A social media communications manager for PR/social media monitoring provider Vocus in Washington DC, Stacey runs the popular monthly #prwebchat on Twitter. Eileen O’Brien. EileenOBrien. Stacey Acevero.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

ProBlogger

SEPTEMBER 13, 2012

This guest post is by Frank Strong of Vocus. The consumer industry has sales seasons and so too should review blogs. . Frank Strong is the director for Vocus , which also owns PRWeb, Help a Reporter out (HARO), iContact and North Social. Most bloggers understand that online press releases can drive traffic.

Press Release 39

Press Release Vocus Blogger Embedding 39

Webbiquity SMM

SEPTEMBER 10, 2012

Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. Her background includes stints in management consulting and the energy industry.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Convince & Convert

JULY 17, 2013

Personalize: He explains if your product/service targets different vertical markets, you should craft a core message and then customize it for each industry and audience segment. In a guest post for Vocus, Ann explains three great ways to reimagine content is to reorganize, rewrite and remix content. Get Lee’s full story here.

eBook 129

eBook Strategy Content Vocus 129

Webbiquity SMM

JANUARY 6, 2015

Jim Dougherty presents an infographic from Vocus illustrating how journalists view social media. They have the ability to reach top media outlets and get content assets covered—content assets that are more about solving a large problem in a given industry than they are about touting a brand and its products.”

Press Release 100

Press Release Tips SEO Influencer 100

Convince & Convert

AUGUST 18, 2010

Switch PR for almost any people-facing industry and you'd get similar results, unfortunately. It's not just PR, but since that's the industry with which I primarily interact, I wanted to put a fine point on it. There are a ton of marketing and ad agencies in the same boat, as well as service and recruitment agencies.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

AUGUST 3, 2010

With quite some of my industry colleagues we have had maybe a bit different approach to the game – living in Czech republic you might realize some of the downsides of the FB hype even more than in US. RT @jaybaer: R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] zbiejczuk Hi Jay, thanks for an interesting article.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

With quite some of my industry colleagues we have had maybe a bit different approach to the game – living in Czech republic you might realize some of the downsides of the FB hype even more than in US. RT @jaybaer: R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] zbiejczuk Hi Jay, thanks for an interesting article.

Facebook 167

Facebook Consultant Social Media Sites 167

Adam Sherk

JUNE 29, 2010

A lot of what I have included is more marketing speak than technology or industry buzzwords, since I wanted to look at overused words across all industries. Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com. Gina Cuclis July 1, 2010 at 1:25 pm Your list is tech industry focused.

Press Release 279

Press Release Marketing Class List 279