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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? The company also recorded a whopping $2.2

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Breaking Ground: The latest Sprout updates you need to know about

Sprout Social

Thinking back on what social media looked like in 2010—Pinterest and Instagram had just launched, Vine and Google+ weren’t even around yet—it’s safe to say our industry has endured more than one evolution over the last few years. Advancing AI to make space for human creativity and connections Social media teams are at max capacity.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

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How to Create an Employee Engagement Social Media Strategy: Tips and Tools

Hootsuite

An employee engagement social media strategy doesn’t have to be complicated. Simply involve employees in your social strategy to keep them more engaged at work while extending your social reach. Getting employees involved in social media allows you to reach your market through the voices they are most likely to trust.

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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. This empowers you to proactively tailor your offerings and marketing communication.

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How to Use Content Pillars for Your Social Media Strategy

Later

Have you ever struggled to create a social media post? Using content pillars for social media is a great way to stay organized, be consistent, and create high-quality content your audience will love. . How to Use Content Pillars for Social Media. We’ve been there. Choose Your Content Pillars.

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How Fairmont Hotels Used Facebook Contest to Segment Audiences

Convince & Convert

Fairmont Hotels and Resorts recently rolled out a Facebook contest in coordination with ePrize called Everyone’s An Original Personality that matched fans up to their lifestyle interests to help define their travel personality. Fairmont’s Facebook Contest. ” Why Relevancy Matters. ” Good for Fairmont, Good for Its Fans.

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