article thumbnail

The Art of Social ROI: Choosing the Right Metrics for Your Goals

Hootsuite

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). Track micro and macro actions to understand ROI.

ROI 136
article thumbnail

Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. The main problem is that there are so many Hootsuite hacks it’s hard to know where to start. Hootsuite hacks for scheduling and publishing . Duplicate posts in Planner. When’s the best time to post on social media

HootSuite 140
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 Time-Saving Social Media Collaboration Tools

Hootsuite

For instance, in Hootsuite, you can assign tasks, such as engaging in the comment section or replying to customer service inquiries, to different team members within the platform. Try Hootsuite Inbox 2.0 for free Real-time commenting is another communication feature to look for in social collaboration software. Clear data.

article thumbnail

Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

You share an amazing Hootsuite blog article to your work Slack (hint!). Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. Welcome to dark social. URL shortener.

HootSuite 120
article thumbnail

14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. Hootsuite Hootsuite actually offers three different social listening features depending on the size of your brand and how much social data you need to analyze.

article thumbnail

How to Use UTM Parameters to Track Social Media Success

Hootsuite

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Includes experts tips for proving ROI. — Hootsuite (@hootsuite) April 24, 2021. Source: Hootsuite blog. UTM generator option 1: Hootsuite Composer. What are UTM parameters?

article thumbnail

45 of the Best Social Media Analytics Tools

agora pulse

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools.

Analytics 179