agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools.

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

NOVEMBER 7, 2023

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. Track social sentiment in real time. You can monitor keywords, mentions, and hashtags across multiple social platforms. It’s also an important form of competitor research.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Keyhole.co

FEBRUARY 8, 2024

This is because brands are now prioritizing return on investment (ROI). Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. Social listening and hashtags tracking tools can help you monitor these metrics effectively. The higher the ROI, the more successful your collaboration.

Metrics 52

Metrics Influencer Sentiment ROI 52

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Sentiment Analysis. Conversion Rate & ROI.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. You can view metrics like positive sentiment and total engagement. It also shows you have a growing community doing word-of-mouth marketing.

Metrics 100

Metrics Influencer Marketing Survey 100

agora pulse

JUNE 13, 2020

Once purely a hashtag analytics tool, Keyhole is now a multi-feature platform allowing you to analyze your Twitter account, monitor your brand and your competitors on Twitter, and even identify influencers. If your resources are limited, focus your time targeting the people who will help you garner the greatest ROI for your campaigns.

Analytics 204

Analytics Tools Twitter Hashtag 204

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. You can also use this information to test messaging and measure ROI. This way you can attain even deeper insights on your brand’s sentiment all over the world.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Keyhole.co

DECEMBER 11, 2020

It also lets you monitor more than just hashtags. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. You get to make smart decisions in marketing to consumers on Twitter and improve your ROI.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Automated keyword and hashtag searches uncover influencers posting about topics relevant to brands. The platform also uses hashtag analytics to highlight influential accounts, posts and conversations around any given topic.

Campaign 125

Campaign Social Media Tools Hubspot 125

Sprout Social

MAY 24, 2022

The hashtag #LittleGreenMachine currently has over 73 million views and sales of the product have more than doubled in a year. Tracking paid efforts typically comes down to measuring ROI. One way to get around this is to include a short link or hashtag alongside your IRL advertising efforts. Sentiment data.

Sentiment 97

Sentiment Metrics Hashtag Review 97

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Do hashtags work anymore?

Strategy 131

Strategy Brands Hubspot Survey 131

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

SEPTEMBER 14, 2020

Analytics tools show you which of your social media goals are worth focusing on (and which aren’t), as well as provide the data you need to prove your ROI on Instagram. Keyhole positions itself as a “conversation tracker,” meaning that this tool specializes in tracking hashtags and keywords. Hashtag performance.

Metrics 145

Metrics Analytics Instagram Tools 145

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. And, with the right brand advocacy strategy, you can realize a stunning ROI. Sprout Social’s Social Listening tools let you search for specific terms and hashtags related to your company.

Brands 128

Brands ROI UGC Authentication 128

Keyhole.co

APRIL 18, 2023

This can lead to more effective and efficient Instagram campaigns, better ROI, and improved brand performance on the platform. Hashtag performance Hashtag performance on Instagram refers to how well the hashtags you use in your posts reach and engage your target audience.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Sprout Social

JANUARY 24, 2024

For example, you can use social listening tools to track customer sentiment to review how your audiences feel about various conversations. Using referral links also makes tracking and measuring ROI easy as well. You can also track other relevant metrics like reach, engagement rates, new followers and profile visits.

Influencer 102

Influencer Brands Collaboration Authentication 102

Keyhole.co

DECEMBER 30, 2022

It also lets you monitor more than just hashtags. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. You get to make smart decisions in marketing to consumers on Twitter and improve your ROI. The post Miss Topsy?

Hashtag 52

Hashtag Metrics Analysis Apple 52

Keyhole.co

APRIL 25, 2023

Use relevant hashtags: Hashtags help more audiences discover your content, so use relevant hashtags in your posts. Right from brand monitoring and profile analytics to hashtag tracking and sentiment analysis, Keyhole has everything you need under one roof. But even that might add to your work pile!

Instagram 52

Instagram How To Collaboration Hashtag 52

Keyhole.co

MARCH 14, 2023

For one, monitoring sentiments around your brand t o oversee your overall brand health , as well as track web mentions. Keyhole w ill also identify the influencers sharing Instagram posts with certain keywords or hashtags. The tool gives you a bird’s-eye view of how your hashtags and keywords are faring on Instagram.

Metrics 52

Metrics Analytics Instagram Tools 52

Keyhole.co

SEPTEMBER 12, 2023

Moreover, you can find relevant hashtags and optimize your campaigns. One of the best social media tools for data analysis, Keyhole keeps your digital presence ROI-focused. The hashtag tracker is particularly useful and the insights have proven to be of great use for our campaign.”

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Stay on top of any keyword or hashtag with Keyhole’s robust tracking capabilities.

Industry 52

Industry News Google Brands 52

Sprout Social

OCTOBER 4, 2021

the topic, format or hashtag) can help guide smarter content creation. For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results. Learn how your audience feels about your brand using sentiment analysis. Benchmark against competitors.

Data 124

Data Metrics Sentiment Analytics 124

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. As the top hashtag tracking and hashtag analytics platform in the world, Keyhole is a great resource for determining the effectiveness and value of your online marketing campaigns. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

OCTOBER 24, 2022

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Right from brand monitoring and profile analytics to hashtag tracking and sentiment analysis, Keyhole has everything you need under one roof.

Metrics 52

Metrics Analytics Analysis Hashtag 52

Sprout Social

FEBRUARY 20, 2020

Improve sentiment around customer service. You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy. Did the same sentiment come up often?

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Keyhole.co

SEPTEMBER 12, 2023

The platform lets you generate practical content ideas and hashtags to escape the creative block. Start automating your social media Most marketers feel confident about social media’s ROI. Here, you get instant access to brand mentions across social, news, blogs, videos, etc. So, don’t ignore it.

Tools 52

Tools Social Media Curata Price 52

Keyhole.co

MARCH 2, 2023

Anyone who’s managed the social media accounts for a brand or business will gripe about content planning, audience targeting, ROI tracking , and the like. Keyhole is world’s the top company for hashtag research. They’re the global leader in hashtag analytics for a reason, and we highly suggest you take the leap and find out why.

Social Media 52

Social Media Tools HootSuite Marketing 52

Oktopost

SEPTEMBER 21, 2020

It’s not only about knowing what needs and sentiments your prospects are expressing online, either. Granular sentiment analysis. Employee satisfaction and sentiment tracking. It has to be—engaging with your target audience on social media can’t be a monologue, but rather a dialogue, first and foremost. .

B2B 89

B2B Marketing Sentiment Influencer 89

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

MARCH 24, 2023

Here’s how a happy Audi customer used hashtags and shared his clicks, which the brand later reposted as social proof. Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback. Type in the search terms or hashtags you want to monitor.

How To 52

How To Sentiment Reputation Hashtag 52

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. But which social media monitoring tool is the best for your brand?

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Analyze consumer sentiment and brand health. You can use it across multiple online channels to keep an eye on specific keywords, phrases and hashtags. Analyze consumer sentiment and brand perception.

Influencer 113

Influencer Tools Marketing Software 113

Keyhole.co

FEBRUARY 13, 2023

When it comes to challenges, a few challenges include social execution, proving ROI, resourcing, and sourcing talents., Working with social media channels will work only with proper listening and monitoring of many specific hashtags and keywords. Sentiment: This measures how the viewers respond to your brands, hashtags, and work.

Social Media 52

Social Media Strategy Marketing Metrics 52

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. They also amplify their employees’ voices with the hashtag, #adobelife.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

DECEMBER 13, 2023

Influencer tracking: You can find top social media personas relevant to your brand’s business and analyze their ROIs. Awario Awario is another reliable alternative to Mention, with its advanced sentiment analytics and real-time social insights. Lack of sentiment analysis or hashtag tracking features.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Every Hootsuite plan comes with Streams that let you track hashtags, mentions, conversations, and competitor activities. With Insights, you can track brand sentiment, emotion, mentions, demographics, and more.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83