Airbnb Social Media Strategy: Sharing Stories, Building Community
Keyhole.co
MARCH 24, 2024
The brand also posts influencer content and shares UGC on TikTok. The vacation rental marketplace doubles down on UGC marketing through its Twitter handle. So, of course, YouTube has to be a significant part of the brand’s social media presence. Visuals play a crucial role in Airbnb’s appeal. or “Belong Anywhere.”
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