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SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. How do publishers ensure that sponsored content complies with Google’s guidelines? Related posts: Google JavaScript Changes Put Publishers in Violation of Sponsored Link Guidelines.

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Book Review: Social Media Marketing

Webbiquity SMM

Explain your goals and establish clear guidelines for any mention of the company on social media sites. In chapter 37, she almost seems to defend the insidious nofollow tag , which has outlived whatever useful life it once had and should be banished. Other reviews of Social Media Marketing by Li Evans: Karl Ribas. Rich Meyer.

Review 152
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Google Reconsideration Request: How to Get a Manual Penalty Lifted

Bill Hartzer

We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines. We encourage you to make changes to your site so that it meets our quality guidelines. Previously the webspam team had taken action on your site because we believed it violated our quality guidelines.

Google 160
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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. This is a consolidation of all the guidelines released by Google and Bing over the years to improve onsite optimization. Noindex and Nofollow. Use your own discretion as to other pages you may want to nofollow.

NoFollow 198
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How Google Finds and Penalizes Advertorials

Bill Hartzer

Google wants links in advertorials to be tagged with the nofollow attribute and the FTC requires full disclosure. I would like to note that those text link ads do not appear to have the “nofollow” attribute on them. So how does Google find and penalize websites who have links from advertorials?

Google 146
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Connecting Bloggers and Businesses Through Guest Blogging with PostJoint

Kikolani

You’ll first want to review the content snippet to make sure it is a good quality (see the guest posting guidelines set by PostJoint ) and the right fit for your blog audience. Earlier this year, Google took down major blogging networks as a part of link building schemes against their (new and improved) Webmaster Guidelines.

Blogger 134
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Link Building Tactics for Publishers

Adam Sherk

A good way to investigate this is to review the Crawl Errors report in Google Webmaster Tools, which shows URLs with 404, 500 and other errors that Google encountered while crawling the site. As I covered in SEO Guidelines for Sponsored Content and Partner Links , there are SEO implications to be aware of.